The beauty industry operates at face value. Consumers have higher expectations from the item they receive because of the attached promise–it is supposed to make them prettier.
The $500-billion cosmetics industry, like most other sectors, was ravaged by the pandemic. While it is one of the most resilient industries, sales would likely fall by 20-30% in 2020, according to the report from McKinsey & Company.
If the situation continues through 2021, the research and media company projects another 35% loss in revenues.
But one thing that has remained consistent throughout the global pandemic is e-commerce sales, which is seen to jump 40% in 2020 over the previous year.
While the brick-and-mortar shops suffered a severe body blow, manufacturers and distributors can move their cosmetics line to their online stores.
One of the challenges of the online storefront is the inability of the consumers to inspect the product. Unfortunately, most e-commerce websites do not invest in product customization solutions to put their best foot forward.
Here are some ways you can boost your revenues and limit product returns.
- Use high-resolution images — Nothing destroys a brand quicker than disappointment. With a grainy photo, you take away the option to zoom in on the product without the image breaking into several pixels. As a result, their expectations may not match the reality once they have the product in hand.
- 360-Degree Viewing — Using this product customization solution, the customer can inspect the product at every angle. As a result, they would not regret their decision to purchase the product since the image matches their expectations more accurately.
- Augmented Reality — More retailers are using AR solutions to enhance user experience. According to the Yahoo! report, AR sales from retail and e-commerce will hit $12 billion by 2025. For example, you can let customers digitally apply makeup on their uploaded faces to see if the product is ideal for them. Since they know what colours fit their skin tones, you avoid product returns and frustrated customers.
- 3D Configurator — The interactive solutions of the 3D Configurator will help turn your customers into creators rather than just passive viewers. For instance, they can mix and match colours and tints to produce the perfect shade that matches their skin tone.
The best part is that you do not need to have a high learning curve since it is a plug-and-play solution.
Product Customization Solutions for Your Online Cosmetics Store
With stiff competition, you need to make sure your online storefront will address these challenges. In the age of social media, your brand reputation is always under threat.
It takes only a single complaint from an unsatisfied customer to go viral to set back your marketing campaign.
By using the Zakeke product customization solutions, you can enhance the user experience by matching expectations with reality.
The customers can rotate, zoom in, and inspect the product from every possible angle. So, you limit the likelihood of ordering the wrong item. The wide array of visual customization options ensures that you find the one that fits your requirements.
You can start your trial for the Zakeke plugin now! The best part is that it will cost you nothing.