More Traffic, More Money: Strategies To Increase Traffic To Your Shopify Store
So you’ve launched a store on Shopify—congratulations! But don’t get too carried away with the celebrations because the hard part has only just begun.
It doesn’t matter if you have the most gorgeous, well-crafted e-commerce site in the world. Heck, it doesn’t even matter if you have fifty Shopify stores. If you aren’t driving traffic to your shop, you aren’t going to make enough money to break even, let alone make a profit.
If you’ve been wondering how to drive traffic to your Shopify store, then you’ve come to the right place.
Here are 9 proven strategies that will boost your web traffic.
How To Drive Traffic To Your Shopify Store: 9 No-Fail Strategies
Don’t waste your time, money, or energy on strategies that don’t work! Follow this guide and you’ll increase your Shopify traffic in no time.
1. Post About Your Store On Social Media
Nowadays, everyone and their cat has a social media account. If your shop doesn’t, then you’re missing out on a huge opportunity to sell to your target market. When used correctly, social media is one of the most effective tools you have at your disposal to drive more traffic to your store.
Instagram, Twitter, Facebook, and Pinterest all allow you to run paid social media campaigns on their platforms. Not only can you customize the copy and visuals, but you can also target specific users based on their age, location, gender, interests, and more.
While you’re at it, make sure to post regularly on your social media accounts and promote engagement with your brand. Respond to your customers’ comments, answer queries, and share interesting information you think they would like. Show off your best products with flattering photos and witty captions. Give your brand a voice and a personality, and people will follow!
2. Make Your Social Media Shoppable
Instagram recently announced a new Shopify integration which makes increased traffic a no-brainer. Whenever someone browses through your Insta, shoppable items will be tagged. They can follow the link to your site, driving traffic to your Shopify and boosting your sales in one fell swoop.
You can also reach the 2 billion-strong user base on Facebook by activating your Facebook Store—another Shopify integration. Customers will get a sneak peek of what they can buy, and you can drive them to your site for your full catalog.
3. Consider Influencer Marketing
With 9 out of 10 people trusting online reviews just as much as they would a recommendation from a friend, it should be no surprise that influencer marketing is one of the most successful marketing innovations in the past decade. Tapping into this influencer network is a great way to drive a ton of traffic to your Shopify store.
The power of influencers lies in the community they’ve created—choose the right influencer/s, and you’ll gain access to thousands of loyal fans and potential customers.
Choose enough influencers, and you’ll create a strong word-of-mouth campaign that will exponentially boost your Shopify’s traffic.
4. Hold A Giveaway, Raffle, Or Contest
If your numbers are stuck and you don’t know how to drive more traffic to your site, there’s one fool-proof strategy that works every time: holding a shop giveaway.
If there’s something people love more than an affordable product, it’s a free one. Offer a prize (or prizes) in exchange for clicks, sign-ups, sales, likes, shares, retweets, or whatever else. Word will quickly spread about the contest, and you’ll attract old fans and new customers alike.
Once you’ve driven more traffic to your Shopify store, make sure that your site is optimized to make the most out of their site visit. Offer them coupons, direct them to your blog, and guide them towards the products to convince them to make a purchase.
5. Optimize Your Shopify Store For SEO
To effectively drive traffic to your Shopify store, you absolutely can not neglect your search engine ranking. SEO ensures that users will find you when they search for relevant keywords, whether it’s your shop name or the products you sell.
The more discoverable your shop is in the search results, the more traffic your Shopify store will get.
There are a huge number of variables that contribute to your search engine favorability. For starters, you’ll need to use the right descriptive keywords, optimize your images, create blog content, decrease your site’s load time, and gain valuable backlinks from other sites and shops—and that’s not even the half of it.
6. Guest Blog On Other Sites
If you really want to drive more traffic to your shop, you need to step away from your site for a moment and focus on driving traffic to other sites. We know that sounds counterintuitive, but hear us out.
While you’re tweaking your site and producing content for your blog, you should set aside some time for guest blogging on other relevant sites within your niche. Yes, this will give them traffic and not you, but there is a purpose for that—when you write for another shop/site, you gain access to their customers. In your guest article, simply drop some links that will direct some traffic to your Shopify, and voila! More clicks instantly!
7. Reward Your Loyal Customers For Referrals
Your best tool for driving more traffic to your site is already right in front of you; it’s just about recognizing the opportunity. We’re talking about your existing customers.
When you turn a visitor into a loyal fan, you broaden your customer base to include their network of friends and family. If someone likes your product, they’ll naturally recommend it to others. You can speed this process along by incentivizing referrals through a customer rewards program.
Offer free products, discounts, store credit, or premium content to customers who refer their friends. At the very least, you’ll gain some new leads in exchange for a small gift. At the very best, you’ll make some sales!
8. Regularly Post Valuable Content
Any business that wants to succeed needs a solid content marketing plan in place. It’s more than putting up a blog and writing one or two new articles every week. It’s about creating targeted, purposeful content and pushing them at the appropriate stages in the customer journey. Do it right, and you’ll get more traffic and guide potential customers down the sales pipeline.
Besides your standard blog article, consider creating videos, how-to guides, ebooks, and other resources that your customers could use. Promote them to your customers via email or social media. Because you’re appearing to care about providing value and not just making a profit, this will encourage customers to keep coming back to your site.
You could also write a short paragraph for each of your items or product categories. Not only does this enhance the customer experience, but you could also use it to incorporate keywords into your content. This, in turn, helps to boost your search engine ranking.
9. Offer Product Customization Through A Shopify App
Some customers spend hours, days, sometimes even weeks searching for the perfect product. Maybe they haven’t found the right color, or there’s a specific design they want but nobody offers it. So, how can you target these kinds of customers and get more traffic?
Easy! You add a product customizer like Zakeke to your Shopify site.
Product customizers, as the name implies, allow your customers to pick an item off your site and tweak it to their preferences. Customized products make for great gifts, corporate giveaways, and mementos, and the versatility and uniqueness will encourage more customers to flock to your site.
Higher Traffic To Your Store Generally Means Higher Profit
Driving traffic to your Shopify store is one of the best ways of turning a profit. The higher your site traffic, the more likely people are going to buy from you. This is true whether you’re a newbie seller trying to get your store off the ground, a Shopify veteran whose sales have plateaued in the last few months, or an ambitious entrepreneur who wants to take their profit to the next level.
Even the most successful sellers have struggled at some point, so don’t stress too much if you don’t know how to drive traffic to your Shopify at first. Take your time with your research and try out different strategies—it’s always best to use multiple approaches instead of putting all of your eggs in one basket.
For that extra boost, invest in a Shopify tool like Zakeke. Apps like these are specifically designed to make your store more profitable.