How to use Augmented Reality

for eCommerce

The online shopping scene is constantly evolving and seeing new trends as technology, social media, and digital marketing strategies continue to advance. This can be challenging for businesses to keep up with — especially if they are not up-to-date with the most recent trends in e-commerce strategies. But luckily, in today’s world, it is incredibly easy to find information on many marketing topics, including what technologies and strategies you should implement for your business to be more successful in the online marketplace. One of these technologies that many businesses have been using to create a more compelling online shopping experience for their customers is augmented reality (AR).

What is AR technology, and how does it help to enhance your business’s e-commerce site? Augmented reality is a technology that changes the appearance of the real world by layering digital information on top of it. This technology can be used in a lot of different ways. Still, businesses that are looking to improve their experiences in the e-commerce market can use AR to create more unique shopping experiences for their customers. In 2020 the world saw a dramatic increase in online shopping (rather than traditional in-store shopping), and global online sales grew to 4.28 trillion dollars.  This trend of online shopping rather than in-person shopping has continued to grow, and many businesses are beginning to search for augmented reality apps or software solutions that can help them to get their products and brand stand out from the increasingly crowded online marketplace. Augmented reality in e-commerce can be an incredible and innovative tool that can be what distinguishes your brand from your competitors.

Whether you are looking for an augmented reality clothing app for your clothing retail company, or you are looking for a solution that allows you to easily and interactively show off your custom-made furniture and home goods, there is likely to be a solution available for your business. This is because as more businesses realize that AR technology can be used to improve the customer experience and increase sales, the software solutions and platforms that offer the tools they need to create these augmented reality experiences are becoming increasingly popular. 

Virtual Reality Shopping

Even though many people are familiar with the ideas of virtual and augmented reality, many people use these words interchangeably or think of them as the same type of technology. In reality, this is not true. Virtual and augmented reality are different technologies, and each can bring a different value to the online marketplace. But, before discussing what are the benefits of AR and VR in e-commerce, you may be wondering what the difference between them is?

Try thinking about it in terms of video games. Most video games are created with the goal of some kind of virtual reality in mind — these games are creating an entirely digital world and environment for you to interact with. Many games allow you to control a virtual character within a virtual world. First-person perspective games would better explain what a VR experience would be like.  An augmented reality game, on the other hand, would be something more like Pokémon GO. This game allows you to see Pokémon existing in your natural environment — meaning your phone creates a digital image of a Pokémon in the view of your camera so it looks like it is existing in the real world.

So, what do these technologies mean for e-commerce? When it comes down to it, both augmented reality and virtual reality (in fashion, home goods, and other retail industries) can be extremely useful for a business. These technologies that allow a customer to interact more fully with the products that they are considering purchasing can make those customers a lot more confident in their purchase. VR and AR additionally make the shopping experience much more enjoyable and engaging for your customers. 

Because of these benefits, online platforms like Zakeke that offer
3D and AR visualization tools are becoming more and more popular. With tools like Zakeke, you can easily create an engaging digital product catalog using a unique 3D viewer for your website that your customers can interact with and better understand your products.

Augmented Reality Examples

There are a number of examples that can show the benefits of using augmented reality in online shopping experiences. In 2018 UPS estimated that 27% of consumers returned items they purchased because when they got them delivered to their home, they were not as they were described on the website. Augmented reality technology can be instrumental in reducing the number of returns and unhappy customers by showing them exactly what they are getting — from every angle and in much greater detail — when they purchase it from you.

If you are looking for augmented reality e-commerce examples, there are plenty of options to choose from. In 2019, Warby Parker launched an app that allows customers to see what certain eyewear options would look like on them, and home goods businesses can use this same technology to help customers easily visualize what furniture or home accessories would look like in their homes.

You may also be able to find augmented reality examples in daily life if you keep an eye out for them. Especially today, when the majority of consumers handle most of their shopping needs online, it is becoming increasingly more important for businesses to adopt new and innovative technologies that allow their customers to feel confident and secure in their purchase decisions. After all, returns and exchanges are not pleasant for all involved. The more returns that can be avoided, your business will be better off. So, while a full-on augmented reality shopping mall may not have been popularized yet, there are many tremendous benefits to using AR technologies to offer more engaging and interactive content to your customers.

Augmented Reality In Online Shopping

Augmented reality technology can bring a number of extremely valuable benefits to the world of online shopping. Whether you are looking to eventually create a virtual reality clothing store or you are simply wanting to offer more unique and engaging online shopping experiences for your customers, using an augmented reality tool or platform can help you. Adopting new technologies and systems can be intimidating and can sometimes take a lot of learning and adapting to get functioning properly, but when you take into account the benefits that 3D and AR viewers can bring your business, this initial effort of learning a new system can be very rewarding.

If you are looking for examples of AR/VR in eCommerce — to either inspire choices for your own AR visualization experience or get an idea of what these technologies can bring to your business — you will likely be able to find a lot online. These examples can be a great source of inspiration and can help you to create an effective AR experience for your own website. 

That being said, sometimes examples can only get you so far, and it may be more beneficial to search for a platform or software solution, like Zakeke, that can help you to get the most out of your AR experiences — such as increased customer engagement, more sales opportunities, better customer retention, fewer returns, and happier and more confident customers. In the crowded online market today, happy customers are everything, so anything that helps to create a more pleasant and engaging experience is a great choice for your business.

Play Video

Benefits of AR In eCommerce

The number of benefits of augmented reality in marketing is seemingly endless and is growing each day. Not only can AR technology create a more thorough view of your products — enabling customers to interact with them directly and view them from different angles, but these AR experiences can also create a more memorable and engaging experience for your customers

From within the tool, customers can zoom in and out and even maybe customize their products if you are offering customization options. Providing unique features and a truly memorable experience is essential in today’s highly competitive market.  Because so many consumers do most of their shopping online, it is incredibly important that businesses are constantly keeping an eye out for new and innovative ways to improve their online shopping experiences so that customers feel like they are getting the experiences they want when they are looking for items.

In traditional brick-and-mortar stores, customers are able to physically interact with items before purchasing them. They can see them from multiple angles and focus on certain details. This may be is hard to do online, but with AR and 3D viewing technologies, it can be done online too. 

This can lead to a more unique and memorable experience with your brand that can help to increase customer loyalty as well as provide more detailed information about different products so that your customers can feel confident about their purchases. This can increase the chance of successful sales and reduce the number of returns you have to process.

0 %
Of US consumers aged 18-35 demand a personalized shopping experience
0 %
Returns reduction is estimated just by using AR on a website
0 %
Of US customers won’t recommend a business with a poorly designed website on mobile

eBooks & Guides for Free!

Thousands of happy store owners all around the globe trust us to grow their businesses