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Cake Design is an increasing market. It is probably one of the markets always been characterized by personalization. According to a new study, the global cake design market is expected to reach a CAGR of 3,5% by 2025. Zakeke quickly meets the increasing demand for personalized cakes with a cutting-edge tool that combines easy customization and real time preview.
Cakes are among the most personalized items in the world. Each of us loves to celebrate with a beautiful cake with completely personal images, phrases and decorations. The online sale offers even more the opportunity for the customer to create their own cake.
Today we do not consider only the goodness of the cake, but also its originality and its decorative part. Cake design combines art with pastry. Cake design is not limited to making cakes, but also includes other types of desserts such as minicakes, cupcakes and macarons.
The basis of this artisan activity is, not surprisingly, the transposition of the consumer experience: the creation of a dessert that reproduces the buyer’s dream.
There are many pastry chefs in the world today who have decided to open an online showcase to reach a greater number of customers. There is one aspect that is always missing from the offline experience: the ability to see exactly what the creation the customer has asked for will be.
THE CHALLENGE
How many stories do we know about badly made cakes? So many. The big challenge that the sector has always faced is being able to understand exactly the customer’s wishes. A simple misunderstanding will lead to lose the customer trust.
A challenge for both offline and online sales. The seller must be sure that he understands what the customer wants. The client must be able to express his wishes without fear of being misunderstood.
One need that all businesses have in common is time optimization. Trying to decipher the customer’s wishes written in a message or simply ticked in a list of options is a waste of time.
Allowing visitors to design their own products is great and time saver but the process needs to be easy and fun for the customer or they will leave the website with the shopping cart empty.
Let the customer create his own cake allows seller to optimize time. Is the image too large? Fit, crop, center, edit. What a huge waste of time. It is necessary to find a way to let the customer do it. Is the image too large? He will adapt it according to his wishes.
Finding the right customization tool can be frustrating at first because on one hand you really want to grow but on the other hand you fear the tool won’t be as you expect. Some of the difficulties can be crazy investments and upfront costs, hard installation and implementation, not easy to use for buyers and more and more.
THE SOLUTION
Buyers can see exactly what they’re going to buy in real time. Zakeke Product Customizer offers a cutting-edge tool with 3D Preview. Customers see the cake that they zoom in on, rotate and move around.
No more disappointment but more customers’ trust. Buyer can modify all the elements at will. The seller will already have the print files ready with no headaches.
The seller sells exactly what customer wants. Both are satisfied.
No more struggling and no more time spent fussing with technology with Zakeke. You can install it and test it in less than one day, no coding required. Moreover, the subscription models perfectly match your needs: small monthly subscription to get started – versus a steep upfront fee.
Zakeke is the tool that grants a great experience for both visitors and store owners.
Here’s the biggest benefits from both sides using Zakeke:
THE RESULT
After a quick installation process and once our cake design customers had their whole inventory of customizable products live, they were ready to double down on traffic and increase sales. Drastically reducing time spent on each order helped them meet buyers’ desires.
They have solid traffic going to their site and they started seeing results right away after implementing Zakeke. They also have active paid campaigns driving traffic to their site, but none of those are targeting custom products. Still, personalized orders jumped to a great increase of their total sales.
One of our customers has been using Zakeke since Zakeke was born. Over time, our tool improved by introducing new and interesting functions such as AR. In 2018, our customer received only 8 monthly orders. They have grown steadily. Now, the monthly orders are over 500. Our client’s orders have grown with us.
Our customers in sportswear industry reported the customization tools and 3D previewer has helped their business grow quit a bit showing visitors actually what they’re going to get when they’re placing their order. Customers do not have issues navigating the different tools in Zakeke and are easily able to customize their products.
Zakeke is a loyal partner to online stores that rely on product customization.
Try Zakeke for free for 14 days here.
Get customers to create personalized versions of your top products. Drive sales and AOV up, even without paid campaigns to your store.
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