As technology continues to advance, new innovations become relevant to the word of digital marketing, with the capacity to improve it forever. One of these innovations is the use of 3D and AR integrations.
3D and AR viewers are tools that allow customers to view products in a three-dimensional or augmented reality space. This technology can be easily used to promote custom products, as well as regular items.
It’s a new, effective approach of conveying product detail, quality and size with consumers and is quickly amassing interest for its ability to visually amaze its users.
What Are The Benefits Of Marketing With 3D And AR?
Adding a 3D and AR viewer to your marketing strategy can be an extremely powerful way to increase brand awareness and promote custom-made products. By allowing customers to view your products in a realistic, three-dimensional setting, you’re giving them the opportunity to get a better understanding of what they’re buying and how it would look in their home.
How Does 3D And AR Technology Apply To Marketing?
The most pertinent way in which 3D and AR technology is used in marketing is through the integration of product viewers. These viewers allow customers to interact with your product in a realistic and engaging way, often by using animations or motion graphics to bring it to life.
What Types Of Businesses Can Benefit From 3D & AR Technology?
Any type of business can benefit from the inclusion of 3D and AR technology in their marketing strategy, but those that sell custom-made products and other tangible goods stand to gain the most from it.
Integrating 3D And AR Technology Into Your Marketing
If you’re looking to add a 3D and AR viewer to your marketing strategy, there are a few things you need to take into account. Firstly, you need to decide what type of 3D or AR technology you want to use. There are many different types available, so it’s important to select one that will be the most effective.
AR Product Previews
One of the most common types of AR marketing applications is a real life product preview. This gives customers an opportunity to place a virtual model of a product in their living room, bedroom, or other part of their home before they buy it. Once this is done, they can see how it fits into their space and all the various ways it could be used. Typically, a product preview requires that customers have a few photos of their home or living area available to use in the viewer. These images can be uploaded right from a customer’s phone or social media account, and they give them a good idea of how the product would fit.
Once the visual configurator is active customers can spend time moving the product around until they see exactly how it fits into their space. This increases rates of customer success, giving users an opportunity to imagine themselves actually using the product, and can result in an increased willingness to make a purchase.
3D Product Viewers
Many businesses also find that 3D and AR technology can be used to create engaging product viewers. These demonstrations can go beyond just the actual product image itself and show customers how it looks and presents as a whole, 3D item. For example, they may be able to rotate the object on each axis, zoom into it and also see parts that would typically have been obscured from view – such as the backside of a piece of furniture.
This level of detail can be extremely useful for businesses that sell custom-made products, as it allows customers to get a much better idea of what they’re buying. They can see how all the different parts fit together, ensuring that there are no surprises when the product arrives. In addition, this type of viewer can also be used to show off a product’s features and its capabilities. This can be extremely useful for businesses looking to increase brand awareness and stand out from the competition.
How Can I Begin Marketing With 3D & AR Technology?
First, you’ll need to work with a 3D and AR technology provider. Zakeke’s 3D & AR viewer is compatible with all major browsers across all platforms. Loads instantly on all devices. No app or plugin installation is required to deliver 3D & AR content to millions of users. Open a link or scan a QR code and evolve your offer in real time.
There are endless possibilities when it comes to using 3D and AR technology in marketing, but the main goal is always to create an interactive experience that allows customers to better understand your product. By giving them a realistic view of what they’re buying, you’re sure to increase sales and brand awareness. If you’re looking for a way to engage the customers your brand already has and attract new ones, 3D and AR technology might be the answer you’ve been looking for.
If you are wondering what you can do with Zakeke, check out our DEMO STORE.