How to Increase Sales & Engagement with a ShopWired Visual Customizer

What is a ShopWired Visual Customizer?

A ShopWired Visual Customizer allows you to offer the ultimate customer experience in your ShopWired store. Put simply, it is the process of integrating different plugins to your website to give customers an enriching shopping experience using 2D, 3D, augmented reality, live previews and so much more. Using a visual customizer means your customers have an elevated experience with your brand as opposed to your competitors and ultimately is designed to drive sales and engagement.

Why Zakeke Visual Commerce for ShopWired?

Zakeke is an out-of-the-box solution with incredible 2D imagery, cutting-edge 3D configuration, and augmented reality functions to quickly start selling custom products on your ShopWired store. No need to be a 3D or AR expert.

Let’s take a look at some of the ways you can increase sales and engagements using visual customizers in ShopWired.

3D 360-Views

It’s a well-known fact that when shopping online the main disadvantage is the fact that consumers cannot see items physically meaning some details are hidden in static images. Using only static images on your website ultimately means that you cannot provide a detailed insight into your product which unfortunately can result in a lack of sales and engagement from consumers.

Zakeke transforms customers into happy creators using 3D rendering for your products. Artists can create a 3D model of your products that allow users to rotate, zoom, and spend the image to see details of the product from every angle. This is a truly immersive experience that ultimately reflects active shopping in a brick-and-mortar store. Using a 3D product Configurator can help your brand stand out amongst competitors as you’re allowing your customers to have an immersive experience with your products, highlighting complete brand transparency and building trust with your consumers.

3D Product Configurator 

You can also use 3D technology to design a bespoke 3D Product Configurator. Customers love envisioning what their dream product will actually look like and with a visual customizer, you can allow customers to change material, texture, colour, dimensions, and much more in real-time. This type of 3D configuration bridges the gap between customization and interactivity and means your customers can interact with a realistic 3D model meaning, replicating that physical store experience.

Augmented Reality and Live Preview

With the rise of augmented reality, customers have come to expect some form of augmented reality from a brand. You’ll be glad to know that using a visual customizer, you can embed augmented reality and live previews into your store. With just a click of a button, customers can visualise how products will really look in their home, on their walls, in their drawers, etc. using augmented reality takes the customer experience to a new level that most competitors won’t be doing. 

This again, immediately sets you apart from competitors in the industry, allowing your brand to be the industry leader in taking customer experiences to the next level online. 

You can make these previews fully responsive and able to work on any device giving users a fast and intuitive mobile experience

Product Customization

Using a visual customizer, you can create a catalogue of customizable products where shoppers can create their dream products. using integrations like Zakeke, you can set infinite customizations for your customers to choose from. These can range from simple text and image customization to complex rules for showing the real effect of a method other than printing like engraving.

Giving your customers freedom over the products they buy immediately increases your conversion rate. if a customer cannot find what they’re looking for elsewhere but they can create it exactly how they want with you, you’re almost 100% likely to secure the sale just by offering product customization alone.

Unlimited Products & Storage

With Zakeke, there are no limits to customizable products. Put simply, you can sell as many as you want. We give you the freedom and flexibility over complex pricing rules which means you can show different prices based on quantity, setup costs, number of colours, and even personalization areas. All of this data will be stored in the cloud on our bespoke system which means you never have to worry about the storage quantity needed for your 3D images and models.

With this unlimited storage, the possibilities really are endless for your store. You can create products with confidence, knowing storage quantity will never be an issue for your store.

The results?

Visual customizers can have insane results on your sales and engagement. Our recent findings found that 3D and augmented reality shopping experiences increase conversion by 40% and reduce returns by 80%. We also found that 61% of online shoppers say they prefer retailers to offer AR and 3D shopping experiences. Finally, we found that shoppers are willing to spend 17% more than the average price for products they can customise using augmented reality.

As you can see from our findings, using visual customizers in your store can have a great impact on your sales and engagement levels. With customers becoming savvier every single day it’s important that brands stay up to date with trends and constantly look for ways to offer customers an immersive interactive experience when it comes to buying products. Zakeke can help you do exactly that.

Get started here

If you are wondering what you can do with Zakeke, check out our DEMO STORE.

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