Using Visual E-Commerce Solutions to Reduce Product Returns

Most online consumers today look at an e-commerce website’s product return policy before making a purchasing decision. This behavior is driven by their inability to physically interact with a product that they intend to buy.

For many years, product returns have been the bane of many online brands. It has damaged many reputations, caused billions of dollars in logistics reversal, and frustrated the e-commerce industry, whether you are a consumer or an online retailer.

But what if e-commerce brands could provide a user experience that can rival what a brick-and-mortar shop offers? With the current state of digital technology, this is becoming more and more possible.

Below are some visual e-commerce solutions that could change the face of product returns and online shopping.

Integrate High-Quality Product Images

Studies show that around 23% of product returns are due to a disconnect between the customer’s expectations and the item’s actual appearance on the website. This could point to an inaccuracy in the visual depiction of the product. It could also be a sign of an unrealistic expectation on the side of the consumer. Whatever the case, the burden falls on the online retailer to resolve the issue.

While having a robust return policy goes a long way in assuring potential customers, there are ways to minimize the mismatch between expectations and reality. One is by using high-resolution images of your products.

High-quality images allow online users to examine even the most intimate details of the product, including the stitching, texture, and product material. This will help manage the expectations of online shoppers, even without holding the product itself.

Incorporate Zoom Capabilities

Aside from using high-quality photos, you must incorporate the capability to zoom on these images. Today’s customers have a certain level of expectation and have access to unlimited information about products that they intend to buy. They want to see up close if your products live up to the information they find through search engines and other sources.

Offer 360 Degree Viewing 

Seeing a product from various angles enables online shoppers to visualize it more accurately. This will help online shoppers make a more informed purchasing decision that they are less likely to regret later.

There are several plugins that can enable 360? viewing for e-commerce websites. All you need is some photographic skill to make the most of this capability. Alternatively, you can outsource this part of the process to a professional photographer.

Use Photos Submitted by Actual Users

While using professional photography is important, online shoppers also want to see images and even videos submitted by other users. This gives them a more realistic perception of how a product or item will look on them.

Some studies show that 88% of online consumers actively search for visual content uploaded by other users before making a decision. It helps online brands in two ways. First, it increases the brand’s conversion rate and improves. Second, it reduces the possibility of product returns.

Both scenarios will boost a brand’s bottom line.

Bring in the Professionals

There are many ways to reduce product returns and protect your brand image. One is by using the Zakeke plugin, a web empowering service that optimizes product visual personalization to enhance customer satisfaction.

Thanks to Augmented Reality features and 3D photorealistic models, customers can see exactly what they are buying. They can zoom in, rotate it and see item from every angle.

How it works? Request a demo here or Start a free trial now!

Stay up to date and follow us on LinkedInFacebook and Instagram

More Posts

Zakeke welcomes a new partner: Inode

We are delighted to announce our partnership with Inode! Inode offer specific 3D-related services focused on 3D animations for illustrating the functioning of products in depth. To accomplish that task, they make extensive use of professional 3D software such as

Read More »

Zakeke welcomes a new partner: Kulaber

We are delighted to announce our partnership with Kulaber! The kulaber.designstudio develops sustainable solutions in the digital space – for unique brand experiences. The focus of their work is concept design, brand communication and digital transformation with regard to web-based

Read More »

Zakeke welcomes a new partner: Photowonder

We are delighted to announce our partnership with Photowonder! Photowonder provides extremely reliable and highly cost effective post production support to some of the largest and most creative companies around the world. They specialize in photo & video editing, motion

Read More »

Zakeke releases New Product Update

Zakeke, the leading cloud-based visual commerce platform that allows anyone to easily customize and configure products online, at their retail location, and everywhere in between, today announced some new product updates to its platform. Take a look at them: Autofit

Read More »

Using NFTs to Promote Your eCommerce Brand

Today we look at what NFTs can really offer your brand with lessons learned from real-world examples. Non-fungible tokens (NFTs) may be viewed as the newest tool that demonstrates how value and currency as concepts are evolving through the digital

Read More »

Zakeke releases New Sales Channels Update

This new Sales Channels update helps merchants sell anywhere Zakeke, the leading cloud-based visual commerce platform that allows anyone to easily customize and configure products online, at their retail location, and everywhere in between, today announced a major new product

Read More »