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Catalog management is not as simple as it might seem, above all if you have only one type of product but with countless customization options. If you add that this product is very visual, then the visual experience becomes essential. Flex Arcade – a French company on WooCommerce – knows it well. That is why they chose Zakeke 3D Product Configurator to offer the best interactive Shopping Experience to their customers.
Flex Arcade is a French Company born in 2018 and animated by the pleasure of reliving the golden age of video games. Their business focuses on the manufacture, sale and rental of arcade machines. Quality, simplicity, customization and innovation: these are the values of Flex Arcade which offers high-quality tailor-made products. Everything is Made in France and customizable.
“We do arcade machines, the ones you used to have in bars and restaurants. Our machines are designed at home in Boulogne-Billancourt, then assembled in our workshop in Chartres with elements supplied by French craftsmen (except for electronics, but we have no choice).”
Alexandre De Oliveira – Director Flex Arcade
THE CHALLENGE
Flex Arcade offers the possibility to create a unique product. Uniqueness is an element that attracts the customer and creates greater involvement and attachment to the brand. The Flex Arcade catalog consists of arcade cabinets which can be customized: customers can choose the color of the buttons, the front and the side decoration, the type of wood, etc.
Therefore, the challenge was to find a tool capable of offering advanced product customization options and excellent catalog management.
“I manufacture, sell and rent arcade cabinets. My products are customizable, I wanted a tool that allows my customers to simply visualize all the possible variations.”
Alexandre De Oliveira – Director Flex Arcade
One of the biggest challenges for Flex Arcade was to find a customization solution with in-depth features and functions, suited to the complexity of the product itself.
The goal was to find a 3D Configurator that would simply allow the export of assets and textures giving the customer the ability to configure the arcade machine as they wished, providing a high-quality visual representation of the product.
“I tried different things before, other solutions where you add layers of PNGs on top of each other. It can work maybe for a pair of shoes, but with my machines, I tried that and I ended up with thousands of different images. It was just not sustainable. So I wanted to find a 3D configurator, a real one, where I can export my assets and my textures and then I have a visual representation.”
Alexandre De Oliveira – Director Flex Arcade
THE SOLUTION
Flex Arcade began looking for a Product Configurator that would allow its customers to customize products, creating a unique Shopping Experience. After trying other 3D configurators, they came across Zakeke: it was love at first sight.
Thanks to the free trial offered by Zakeke, Flex Arcade was able to test the 3D Product Configurator and be sure it met their needs. The added value came from the Augmented Reality feature, which is compatible with both iOS and Android.
Thanks to the realistic 3D models and Augmented Reality display, customers can see the configured product in detail and in the place where they would like to place it. And if necessary, customers can make desired changes immediately without having to waste time with the Flex Arcade team, which can then invest this time in production activities.
“We tried other solutions before Zakeke. They were very cumbersome and difficult to work with. They were not intuitive or user-friendly at all. On the contrary, Zakeke is intuitive and user-friendly on both ends – for us and our clients. I tried the product during the free trial period and I was able to confirm that the product met my needs. The little extra was the Augmented Reality function, which still influences customers, and allows me to create videos of my products in many places.”
Alexandre De Oliveira – Director Flex Arcade
Zakeke Interface
Most of the online configurators tested by Flex Arcade were custom-created by the seller: they took all the assets and textures and created a configurator ready for its own. This meant that it was not possible to add new configurations, new colors and new options for Flex Arcade on their own: they always needed the help of the seller to make any change.
Choosing Zakeke allowed Flex Arcade to work independently on configuring the tool, adding or changing configuration options easily and immediately.
“Most of the configurators I found on the market were already made by the seller. By that I mean they would take all my assets and all my textures, do all the work and create a configurator ready to use. But that’s not what I was looking for. I wanted to do the work myself to be able to constantly add new configurations, new colors, new options to my machines. And it’s only with Zakeke that I found that.”
Alexandre De Oliveira – Director Flex Arcade
THE RESULTS
The most significant result Flex Arcade has achieved through Zakeke? Reducing time wasted in custom product configuration activities and agreement with the customer by 3 times.
Before choosing Zakeke 3D Product Configurator, the configuration work was done manually by the Flex Arcade team with their customers. Manual work was drowning Flex Arcade. Now the work has passed into the hands of the customer who creates his dream arcade cabinet. The customer becomes the creator and Flex Arcade receives the configuration files directly in the back office.
“One thing I know for sure is that I reduced the time I spent with the clients deciding on the product configuration by 3 times. Before using Zakeke I had to make the 3D at home or in Photoshop and then show them the result, wait for an answer and restart the process. So before I used to do all those things by hand, and now it’s in the client’s hands.”
Alexandre De Oliveira – Director Flex Arcade
The immersive visual experience offered by Zakeke engages customers and has significantly increased Flex Arcade sales. In addition, Augmented Reality also allows Flex Arcade team to create captivating content to show their products to potential customers on social networks.
3D & AR Visualization is not only for customizable products but also just for engaging customers and easily showing products in detail. It is a means to combine in-store experience and online shopping. 3D Visualization allows customers to get in touch with the product, exactly as it happens in the store.
“With Augmented Reality, wherever I go I just put my machines there and record the screen and I can use it also in my social networks. It’s a real plus for the image, customers love the high-tech side. Since integrating Zakeke, sales have significantly increased.”
Alexandre De Oliveira – Director Flex Arcade
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