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In the rapidly evolving online shopping landscape, businesses face the challenge of staying competitive with the latest e-commerce trends.
Thankfully, access to valuable and differenzianti information and technologies has never been easier. Augmented Reality (AR) is one such technology revolutionizing e-commerce.
Want to know how to use AR in e-commerce? You’re in the right place! Curious to test AR in your store? Try Zakeke’s Augmented Reality tool and bring your collection to life in seconds.
Let’s start from the beginning. What is AR technology? And how does it help to enhance your e-commerce site’s performance?
Augmented Reality is a technology that changes the appearance of the real world by layering digital information on top of it. It allows you to bring a digital object into a real space.
This technology has been around for some time but has only recently begun to be important to the e-commerce industry. The use of Augmented Reality in e-commerce allows customers to virtually try on products, such as AR for clothing or AR for jewelry, and also allows customers to see products as they are, placing them in a real space.
Whether you are looking for an Augmented Reality clothing app for your clothing retail company, or you are looking for a solution that allows you to easily and interactively show off your custom-made furniture and home goods, there is likely to be a solution available for your business.
As more businesses realize that AR technology can be used to improve the customer experience and increase sales, the software solutions that offer the tools they need to use Augmented Reality in e-commerce are becoming increasingly popular.
Let’s dive in and discover more about AR in e-commerce.
Even though many people are familiar with the ideas of Virtual and Augmented Reality, many people use these words interchangeably or think of them as the same type of technology.
In reality, this is not true. There’s a big difference between Virtual and Augmented Reality and each can bring a different value to the online marketplace. But, before discussing what are the benefits of VR and AR in eCommerce, you may be wondering what the difference between them is?
We’re thinking about a perfect example to explain this different. First-person perspective games would better explain what a VR experience would be like. Â
Think about shopping, it’s the same thing.
So, what do these technologies mean for e-commerce? When it comes down to it, both Augmented Reality and Virtual Reality (in fashion, home goods, and other retail industries) can be extremely useful for a business.
These technologies, which allow customers to interact fully with the products they are considering purchasing, can make those customers much more confident in their purchases.
VR and AR additionally make the shopping experience much more enjoyable and engaging for your customers. They can boost product engagement and buying confidence, and also reduce returns.
Businesses that are thinking about or have already adopted Augmented Reality shopping solutions are growing every day. Why stay behind? Don’t follow trends, set them. Customers are looking for immersive experiences; give them the top shopping journeys they desire.
How? It’s simple. Let’s see how.
If you are looking for Augmented Reality eCommerce examples, there are plenty of options to choose from. Here are some of the most common use cases:
Imagine being able to try on shoes and clothes directly online, as an in-store experience. Augmented Reality shoes makes this possible by allowing customers to visualize and virtually wear shoes (and clothes) in their own homes. This technology provides a more interactive and personalized shopping experience, boosting confidence in purchases and reducing the likelihood of returns.Â
Think about high-priced items, like jewelry: shopping them online can be challenging, but Augmented Reality is changing the game. With AR and Virtual Try-On for e-commerce, customers can see how different pieces of jewelry look on them in real-time. Whether it’s a necklace, ring, or pair of earrings, AR helps customers make more confident decisions.
Finding the right makeup products online can be tricky. This is where AR comes into play! With AR, customers can try-on different makeup products virtually, seeing how shades and styles look on their face in real-time. This technology enhances the online beauty shopping experience, helping customers find the perfect products without the need for physical testers. It’s a must-have for any modern beauty retailer.
Buying furniture online can be daunting, especially when you’re not sure if it will fit or look good in your space. Augmented Reality technology solves this problem by allowing customers to place virtual furniture in their homes. This way, they can see how different pieces will look and fit before making a purchase. More confident decisions for your customers, and less returns for your store!
You may also be able to find Augmented Reality examples in daily life if you keep an eye out for them. Especially today, when the majority of consumers handle most of their shopping needs online, it is becoming increasingly more important for businesses to adopt new and innovative technologies that allow their customers to feel confident and secure in their purchase decisions.Â
After all, returns and exchanges are not pleasant for all involved. The more returns that can be avoided, your business will be better off. So, while a full-on Augmented Reality shopping mall may not have been popularized yet, there are many tremendous benefits to using AR technologies to offer more engaging and interactive content to your customers.
There are a number of examples that can show the benefits of using Augmented Reality in e-commerce. In 2018 UPS estimated that 27% of consumers returned items they purchased because when they got them delivered to their home, they were not as they were described on the website.Â
Augmented Reality technology can bring several extremely valuable benefits to the world of online shopping, for both retailers and customers:
For customers, AR e-commerce provides a better and more interactive Customer Experience: they know exactly what are the products’ features and they’re also able to try on products before making the purchase.
The result? Better Customer Experience and improved Customer Satisfaction.
How to start using AR in e-commerce? There are several best practices you should follow:
