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E-commerce Virtual Try On: A Complete Guide

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Consumers are constantly seeking more innovative and immersive Shopping Experiences. Therefore, for those who manage a business, it is crucial to learn how to use the new technologies available in the market. Among these, there are 3D, Augmented Reality, and Virtual Try On.

Let’s find out everything you need to know to start using Virtual Try On in this guide. And if you want to start right away with Virtual Try On, you can try Zakeke Visual Commerce Platform!

Discover our Virtual Try-On solution and take your store to the next level by creating the best Shopping Experience ever for your customers.

What is Virtual Try On technology?

Virtual Try-On technology is an innovative way for customers to visualize clothes, makeup, and accessories without putting them on physically. It uses Augmented Reality for virtual product simulations, allowing users to try different virtual looks with a single click

At its core, this technology seeks to make virtual shopping more accessible by providing realistic virtual representations of what an outfit, makeup, or accessories would look like if the user tried it in person. This Virtual Try-On technology incorporates imaging technology such as 3D mapping and color matching to create a virtual version of the customer’s appearance. This Virtual Try-On experience lets customers quickly and easily see how different products fit and look at them without committing to purchasing anything. 

Virtual Try-On also allows companies to showcase their product offering more effectively by giving potential customers a better understanding of exactly how the product might work for them. Simply put, this technology brings online shopping one step closer to the in-store experience by taking the guesswork out of deciding which item fits best or looks the most flattering.

Benefits of Virtual Try On

There are many benefits of Virtual Try-On options when shopping online for products such as eyewear, makeup, and other cosmetics. Customers can have fun and move at their own pace while checking out products they are considering directly from the comfort of their homes. 

This allows them to visualize what the items would look like on or in their faces or skin before deciding to purchase. Your consumers will feel better because they get to try before they buy, and even better for you, as this will lead to fewer returns. 

For the consumer, the benefit of Virtual Try-On eliminates the need for them to make time-consuming trips to physical stores, offering an easy and convenient way of seeing how items could appear in an environment that closely replicates the consumer’s everyday life. 

This technology can create a more personalized Shopping Experience by offering customers multiple try-on options tailored to individual face shapes and coloration preferences. They might be more likely to purchase more than one product because they can see how numerous items work together. All these benefits make this type of technology a must-have.

VTO glasses

Unlock the power of Virtual Try-On!

Let your customers virtually try your products before making a purchase, seamlessly from any device!

Best Virtual Try On examples

3d and tryon

There are products and industries that are particularly suitable for the Virtual Try-On world. Let’s discover which ones:

Virtual Try-On makeup

One of the best examples of a Virtual Try-On product examples is makeup. When a consumer is on the search for new makeup, this can be one of the most challenging things to purchase online. Most people won’t know the exact shade of a new product, and every makeup brand has different tones that work with people’s skin

With Virtual Try-On and AR for makeup, anyone can see how different shades of lipstick or eyeshadow will look on them without applying them physically. This can be extremely helpful when trying to find the perfect shade of foundation or concealer. This technology can help consumers to experiment with different looks without having to commit to a particular style.

Virtual Try-On sunglasses and jewelry

Another amazing Virtual Try-On product example is different fashion accessories. If consumers are in the market for new jewelry or a pair of trendy sunglasses, they can use the Virtual Try-On sunglasses option to see what fits their face and take a risk on something out of their norm. 

Even better, consumers are more likely to purchase several options if they can mix and match and see how each accessory works together. When new trends hit, some might be timid about buying these products, and they will need to know what they will look like in real life and their aesthetic to make these purchases. With any Virtual Try-On, they can try these products in the privacy and comfort of their homes. 

Virtual Try-On glasses

Glasses are another awesome Virtual Try-On product example. If you’re considering getting new glasses, you can use Virtual Try-On technology to see how they look on your face before making a purchase. This can help you find the right style and fit for your glasses. Gain the confidence to shop a one-of-a-kind eyewear collection with ease! 

Customers can be sure that what they see online accurately represents what will arrive on their doorstep. Virtual Try-On glasses create a revolutionary Shopping Experience by letting customers virtually try glasses or sunglasses from their webcam or smartphone for hassle-free, perfectly fitting looks.

Virtual Try-On clothes

Clothing is another excellent example. With a Virtual Try-On fashion, you can see how an item of clothing will look on you before purchasing it. This can help customers find the right size, fit, and style for their clothing needs. Additionally, a Virtual Try-On fashion can help you to find the right color and pattern for your wardrobe.

Virtual Try-On shoes

Shoes are another excellent Virtual Try-On product example. With Virtual Try-On shoes, anyone can see how a pair of shoes will look on their feet before making a purchase. This can help consumers find the right style to fit their personalities. 

Consider customers who are in need of a specific style or color for an outfit they have at home. This Virtual Try-On option gives them the opportunity to try on several pairs of shoes with their outfit at home, taking away the hassle of going back and forth from a store.

Top Brands using Virtual Try On

Some top Brands have already embraced the world of Virtual Try-On. Let’s discover which ones:

  • Sephora

Sephora is one of the leading beauty retailers in the world, and they were one of the first brands to use Virtual Try-On technology for their e-commerce. Sephora’s solution allows customers to see how makeup products will look before purchasing a product. Try-On is an excellent feature for customers still determining what shade of product they should buy to match their face. This results in fewer returns for Sephora. Customers can purchase these makeup products with the confidence they will look amazing!

  • L’Oreal

L’Oreal is another leading beauty brand using Virtual Try-On for its e-commerce. L’Oreal’s solution allows customers to see how different hair colors will look on them before they make a purchase. This is a great feature for customers who want to experiment with varying hair shades but are still determining which one will look best on them.

  • Warby Paker

Warby Parker is a leading eyewear retailer that has also adopted Virtual Try-On for its e-commerce. Warby Paker’s solution lets customers see how different pairs of glasses of all shapes and sizes best fit their faces. This is an excellent feature for anyone searching for the perfect glasses but is still determining which style suits them best.

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Virtual Try On software: how to choose the best one?

try on glasses

Getting started with Virtual Try-On is not so difficult: you only have to choose the right software! But choosing the proper Virtual Try-On software can be overwhelming, given the wide range of options available. It is essential to consider several criteria when making a decision

  • Ease of implementation and use: consumers want software solutions that are easy to use and aren’t overly complex;
  • Ease of integration with all platforms: this will enable users to try on glasses virtually free from anywhere in the world;
  • How To’s guide: good Virtual Try-On apps should have video tutorials and demos, which will help customers see how the try-ons look in real life;
  • Pricing: it is also essential to carefully evaluate pricing models and check for favorability; 
  • Updates: always check to ensure the app you choose has access to constant updates. When new features become available, such as lookbook advice or AR compatibility, you’ll be able to upgrade easily. 

Once all these criteria have been evaluated, you’ll be much closer to choosing the best software for your needs!

Virtual Try-On software: why Zakeke?

virtual tryon clothes

For those seeking app-based ease of use and effectiveness in virtually trying on products in the e-commerce world, Zakeke is the best option. Zakeke Virtual Try-On users can view different types of products from multiple angles to get a natural feel for how a pair of glasses would look on their faces. 

With Zakeke you can give your customers an unparalleled Shopping Experience with the revolutionary Virtual Try-On. Let them try on new glasses or jewellery from the comfort of home, and be sure they’re seeing what they’re buying: colors matched to their specifications and perfect fits for each face shape! Make a statement as one of the first shops to deliver this fantastic technology — give your consumers confidence in every in-store or online purchase.

Check out how Zakeke can help you unlock the potential to significantly skyrocket customer relationships and boost your sales. Innovatively connect with your consumers, develop brand loyalty, and watch how you will naturally see this excellent software pay off!

VTO glasses

Unlock the power of Virtual Try-On!

Let your customers virtually try your products before making a purchase, seamlessly from any device!

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