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E-commerce Virtual Try-On: A Complete Guide

VTO Zakeke for Shopify

Table of Contents

Consumers are constantly seeking innovative Shopping Experiences. Therefore, for those who manage a business, it’s crucial to learn how to use the new technologies available in the market. Among these, there are 3D, AR, and Virtual Try On.

Let’s find out everything you need to know to start using Virtual Try On in your e-store in this guide. And if you want to start right away with e-commerce Virtual Try On, you can try Zakeke!

Discover our AI-Powered Virtual Try-On solution o showcase the perfect fit everywhere, boosting your buyers’ confidence and reducing returns.

What is Virtual Try-On Technology?

Virtual Try-On technology is an innovative way for customers to visualize clothes, makeup, glasses, shoes, and accessories without putting them on physically. It uses Augmented Reality for virtual product simulations, allowing users to try different virtual looks with a single click

At its core, this technology seeks to make virtual shopping more accessible by providing realistic virtual representations of what an outfit, makeup, or accessories would look like if the user tried it in person. This Virtual Try-On technology incorporates imaging technology such as 3D mapping and color matching to create a virtual version of the customer’s appearance. This Virtual Try-On experience lets customers quickly and easily see how different products fit and look at them without committing to purchasing anything. 

Virtual Try-On also allows companies to showcase their product offerings more effectively by giving potential customers a better understanding of exactly how the product might work for them.

Simply put, this technology brings online shopping one step closer to the in-store experience by taking the guesswork out of deciding which item fits best or looks the most flattering.

Benefits of Virtual Try-On for E-commerce

There are many benefits of Virtual Try-On options when shopping online for products such as eyewear, makeup, and other cosmetics. Customers can have fun and move at their own pace while checking out products they are considering directly from the comfort of their homes. 

This allows them to visualize what the items would look like on or in their faces or skin before deciding to purchase. Your consumers will feel better because they get to try before they buy, and even better for you, as this will lead to fewer returns. 

For the consumer, the benefit of Virtual Try-On eliminates the need for them to make time-consuming trips to physical stores, offering an easy and convenient way of seeing how items could appear in an environment that closely replicates the consumer’s everyday life. 

This technology can create a more personalized Shopping Experience by offering customers multiple try-on options tailored to individual face shapes and coloration preferences. They might be more likely to purchase more than one product because they can see how numerous items work together. All these benefits make this type of technology a must-have.

Here’s a quick recap of Virtual Try-On benefits for e-commerce businesses:

  • A more engaging experience: customers can interact with products by trying them on before buying;
  • More time on product pages: customers can play with products, increasing the time spent on product pages and creating an immersive experience;
  • Boosted buyers’ confidence: customers can try on products before buying, boosting their confidence in the purchase process;
  • Fewer returns: thanks to hyper-realistic representations of products, customers can see exactly what they’re going to buy. More satisfaction, fewer returns for businesses;
  • Less physical samples: for businesses like jewelry, glasses, or clothes, allowing customers to try on items using 3D models and Virtual Try-On technology allows businesses to cut down on physical sample production.
VTO glasses

Unlock the Try-Before-You-Buy Experience!

Boost customer engagement and buyer confidence with AI-enhanced, hyper-realistic Virtual Try-On for any device!

Best Virtual Try-On Examples

virtually try glasses

There are products and industries that are particularly suitable for the Virtual Try-On world. Let’s discover which ones:

Virtual Try-On makeup

One of the best examples of a Virtual Try-On product examples is makeup. When a consumer is looking for new makeup, this can be one of the most challenging things to purchase online. Most people won’t know the exact shade of a new product, and every makeup brand has different tones that work with people’s skin

With Virtual Try-On and AR for makeup, anyone can see how different shades of lipstick or eyeshadow will look on them without applying them physically. This can be extremely helpful when trying to find the perfect shade of foundation or concealer. This technology can help consumers to experiment with different looks without having to commit to a particular style.

Virtual Try-On jewelry

Another amazing Virtual Try-On product example is different fashion accessories. If consumers are in the market for new jewellery like earings, rings, and necklaces, they can use the Virtual Try-On for jewels option to see what fits their face and take a risk on something out of their norm. 

Even better, consumers are more likely to purchase several options if they can mix and match and see how each accessory works together. When new trends hit, some might be timid about buying these products, and they will need to know what they will look like in real life and their aesthetic to make these purchases. With any Virtual Try-On, they can try these products in the privacy and comfort of their homes. 

Virtual Try-On glasses

Glasses are another awesome Virtual Try-On product example. If you’re considering getting new glasses, you can use Virtual Try-On technology to see how they look on your face before making a purchase. This can help you find the right style and fit for your glasses. Gain the confidence to shop a one-of-a-kind eyewear collection with ease! 

Customers can be sure that what they see online accurately represents what will arrive on their doorstep. Virtual Try-On glasses create a revolutionary Shopping Experience by letting customers virtually try glasses or sunglasses from their webcam or smartphone for hassle-free, perfectly fitting looks.

Virtual Try-On clothes

Clothing is another excellent example. With Virtual Try-On for fashion, you can see how an item of clothing will look on you before purchasing it. This can help customers find the right size, fit, and style for their clothing needs. Additionally, virtually trying on clothes can help customers find the right color and pattern for your wardrobe.

Virtual Try-On shoes

Shoes are another excellent Virtual Try-On product example. With Virtual Try-On shoes, anyone can see how a pair of shoes will look on their feet before making a purchase. This can help consumers find the right style to fit their personalities. 

Consider customers who are in need of a specific style or color for an outfit they have at home. This Virtual Try-On option gives them the opportunity to try on several pairs of shoes with their outfit at home, taking away the hassle of going back and forth from a store.

Top Brands Using Virtual Try-Ons

Some top Brands have already embraced the world of Virtual Try-On. Let’s discover which ones:

  • Sephora

Sephora is one of the leading beauty retailers in the world, and they were one of the first brands to use Virtual Try-On technology for their e-commerce. Sephora’s solution allows customers to see how makeup products will look before purchasing a product. Try-On is an excellent feature for customers still determining what shade of product they should buy to match their face. This results in fewer returns for Sephora. Customers can purchase these makeup products with the confidence they will look amazing!

  • L’Oreal

L’Oreal is another leading beauty brand using Virtual Try-On for its e-commerce. L’Oreal’s solution allows customers to see how different hair colors will look on them before they make a purchase. This is a great feature for customers who want to experiment with varying hair shades but are still determining which one will look best on them.

  • Warby Paker

Warby Parker is a leading eyewear retailer that has also adopted e-commerce Virtual Try-On. Warby Paker’s solution lets customers see how different pairs of glasses of all shapes and sizes best fit their faces. This is an excellent feature for anyone searching for the perfect glasses but is still determining which style suits them best.

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Virtual Try On Software: How to Choose the Best One?

vto shoes

Getting started with Virtual Try-On is not so difficult: you only have to choose the right software! But choosing the proper Virtual Try-On software can be overwhelming, given the wide range of options available. It is essential to consider several criteria when making a decision

  • Ease of implementation and use: consumers want software solutions that are easy to use and aren’t overly complex;
  • Ease of integration with all platforms: this will enable users to try on glasses virtually free from anywhere in the world;
  • Prefer WebAR over App-based Virtual Try-Ons: why ask customers to download an extra app when they can access Virtual Try-On directly online?
  • Hyper-realistic 3D models: to use Virtual Try-On, you need 3D models of your products. Be sure they’re realistic and low-poly to ensure a seamless and immersive experience to your customers;
  • How To’s guide: good Virtual Try-On apps should have video tutorials and demos, which will help customers see how the try-ons look in real life;
  • Pricing: it is also essential to carefully evaluate pricing models and check for favorability; 
  • Updates: always check to ensure the app you choose has access to constant updates. When new features become available, such as lookbook advice or AR compatibility, you’ll be able to upgrade easily. 

Once all these criteria have been evaluated, you’ll be much closer to choosing the best software for your needs!

Integrating Virtual Try-On in Your E-Store: A 5-Step Guide

If you’re asking how to integrate Virtual Try-On technology into your e-commerce, here’s a brief step-by-step guide:

  1. Choose the Right AR Technology

Go for a SaaS platform that makes adding virtual try-on easy, without needing any coding skills or big investments. With Zakeke’s user-friendly setup, you can upload product photos, create 3D models, and integrate them smoothly using plugins.

  1. Create Top 3D Models

Get high-quality 3D models of your products so customers can view them from every angle and really get a feel for their size and features. Just be sure to optimize them for AR by reducing polygon count and texture sizes so they run well on mobile devices.

  1. Add AR to Your Website

Integrate AR and VTO into your e-store. Zakeke has an easy-to-use plugin for platforms like Shopify, WooCommerce, and BigCommerce, so you don’t need any developer skills to get it up and running.

  1. Test and Improve Your AR

Once you’ve integrated AR, test it thoroughly and make any needed tweaks to ensure a smooth user experience. Fix any issues like slow loading times. Fet feedback from customers to see how they’re using the AR features and make adjustments to improve the experience.

  1. Spread the Word About Your AR Integration

Promote your new AR and Virtual Try-On capabilities on your website, social media, and through email campaigns. Highlight how customers can view products in 3D or try them on virtually. Encourage them to share their AR experiences on social media and consider offering incentives like discounts or free shipping.

Virtual Try-On Software: Why Zakeke?

Virtual Tryon tool and customization

For those seeking ease of use and effectiveness in virtually trying on products in the e-commerce world, Zakeke is the best option. Zakeke AI-Powered Virtual Try-On users can view different types of products from multiple angles to get a natural feel for how a pair of glasses would look on their faces. 

With Zakeke you can give your customers an unparalleled Shopping Experience with the revolutionary Virtual Try-On powered by AI precision. Let customers try on new glasses, jewellery, shoes, and more from the comfort of home and without additional apps, and be sure they’re seeing what they’re buying: colors matched to their specifications and perfect fits for each face shape! Make a statement as one of the first shops to deliver this fantastic technology – give your consumers confidence in every in-store or online purchase.

Let’s recap! Why Zakeke Virtual Try-On software?

  • 100% WebAR, no extra app needed;
  • AI-powered precision and fine-tuning, ensuring top fitting on any device;
  • Seamlessly works on any device;
  • 1-click Plug&Play integration with all major e-commerce platforms;
  • Don’t have 3D models yet? We help you create your 3D models without hefty investments;
  • Easily implement AR and Virtual Try-On with just links or QR codes;
  • Combine Virtual Try-On with live product customization for a fully customized   experience;
  • Perfect for every product, from glasses to jewels;
  • AI-powered pupillary distance measure for eyewear, cutting old-school video or credit card measurements;
  • No website slowdowns, top performance on any device.

Try Zakeke for FREE for 14 days or book a quick demo to learn to implement Virtual Try-On seamlessly in your e-store.

VTO glasses

Unlock the Try-Before-You-Buy Experience!

Boost customer engagement and buyer confidence with AI-enhanced, hyper-realistic Virtual Try-On for any device!

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