Have you ever wanted to try on clothes, shoes, or cosmetics without heading over to a physical store? Virtual try-on technology could be the solution!
Despite the growing popularity of online shopping, brick-and-mortar stores have one distinct advantage that, for ages, has given them an edge over digital channels — the ability to try on products before buying. But things are changing!
As the shift to online shopping intensifies, brands are striving to offer a holistic customer experience on digital channels, especially in the apparel industry.
VTO technology, especially Virtual Try-on clothes, has been at the epicentre of the new user experience, allowing customers to virtually try-on products before buying. But what exactly is virtual try-on tech? And most importantly, how does it benefit your fashion business? Let’s dive into Virtual Try-on for clothes and accessories.
Unlock the power of Virtual Try-On for your store! Let your customers virtually try your products before making a purchase, seamlessly from any device! Try FREE now!
What is Virtual-Try On?
Virtual try-on, also known as digital try-on or virtual fitting, is a technology that allows shoppers to explore and try products digitally using a computer or mobile device. With this technology, shoppers can try on clothes or beauty products online without physically touching them or visiting the retail store.
How Virtual-Try On clothes work?
There are 3 ways to access virtual try-on clothes as of now. These are:
1. Using Camera on Smart Devices
Using the camera on smartphones, tablets, or laptops is the most widely used technique to access try-on functionality. Customers can virtual try on clothes online at home using 3D virtual fitting technology and a camera-equipped device.
As the camera captures the consumer, the underlying Augmented Reality technology superimposes a realistic virtual version of the product over their real-world image to demonstrate how the item would look on the customer’s body. Customers can change colors, styles, and other parameters with a tap through the virtual try-on app.
2. Through AR Mirrors
Another way of experiencing virtual try-on clothes is through AR mirrors in retail stores. These “magic” mirrors capture the shopper’s appearance and overlay it with a virtual wearable product like clothes, shoes, jewellery, or makeup.
Virtual clothing rooms Augmented Reality and Virtual Reality, computer vision, and advanced sensing technologies to create a simulation of how a piece of clothing would look on the customer, helping them attain a high level of customization. Several big-name brands, including Lacoste, Ralph Lauren, Zara, and Burberry, are using AR mirrors in their stores to improve user experience.
3. Creating 3D Digital Avatars
You can also access virtual try-on clothes by creating 3D digital avatars through body scanning technology, currently exclusive to Apple devices.
Customers can use this technology to create accurate 3D avatars and try on clothes. This gives the exact look of the item as it would look to the user in the real world.
Benefits of Virtual Try-On clothes for the Fashion Industry
Virtual try-on for fashion provides many benefits to the user and the business owner. We’ll briefly go over these benefits.
- Increased Conversions
One key benefit you get from implementing virtual try-on technology is increased conversions and sales. According to Shopify, using virtual try-on software can increase conversions by up to 250%. This is due to increased user engagement and experience.
- Reduced Returns
Did you know that at least 20% of online-bought products are returned? Virtual try-on can significantly reduce product return rates. With virtual try-on software, shoppers can visualize themselves in various styles and sizes before making a purchase, helping reduce costly returns.
- Increased Customer Satisfaction
Customers can truly enjoy the virtual try-on experience when they use apps to try on clothes and other products the way they would in a physical fitting room. This satisfaction builds loyalty, leading to repeat sales and brand advocacy.
- Improved Personalization
With virtual try-on, customers are not only able to resolve issues related to size, style, and fit but also explore more options and try out a wider selection of clothes in less time. This increased personalization leads to increased engagement and conversions.
- Less Physical Samples
Thanks to virtual try-on clothing apps and systems, merchants can reduce the overproduction of physical samples and inventory. This helps avoid unsold stock, boosts efficiency, and increases sales.
Virtual Try-On clothes and sustainability
Virtual try-on technology is not only good for business. It helps save the planet by reducing the carbon footprint. Around 17 billion purchased items are returned each year, which equals roughly 4.5 million metric tonnes of carbon dioxide. Allowing customers to virtually try on items before buying means boosting confident buying, avoiding returns and boosting satisfaction.
And more: Virtual try-on also helps merchants to cut off the production of physical samples and stocks, avoiding overproduction and boosting sustainable practices by showcasing hundreds of product variants simply using 3D models.
Fashion brands using Virtual Try-On technology
Here are examples of brands using try-on dress and clothes with good results:
1. e.l.f Cosmetics
e.l.f Cosmetics, an American best-selling skin care products company, has seen great success with its AR campaigns on YouTube.
Their AR try-on feature allows customers to see how a product, like lipstick, cream, or mascara, suits their face without buying it. The result? Increased traffic, reduced return rate, and a 63% lower cost per user than previous campaigns.
2. Wacoal
Choosing a bra that holds well and fits perfectly can be challenging for online customers. AI tech company, Sizer, made it possible for users to fit bras online.
It partnered with Wacoal, a renowned manufacturer of women’s lingerie, to improve the experience for online shoppers. Together, they created the mybraFit app that allows customers to take photos of themselves and virtually try on bras online. This has resulted in increased traffic and engagement, driving more sales for the brand.
Wrapping Up
Virtual try-on apps are changing the clothing industry (and more!).
The market is growing rapidly as retailers look for innovative ways to improve the shopping experience and keep customers happy. Virtual try-on technology helps achieve this by allowing customers to try on products in their homes.
Businesses also benefit from it through increased sales, reduced returns, reduced costs, and increased competitiveness.
Unlock the power of Virtual Try-On for your store! Let your customers virtually try your products before making a purchase, seamlessly from any device! Try FREE now!
