Minister Adolfo Urso and Angelo Coletta, CEO of Zakeke, discuss new trends in generative AI, mass customization, and 3D technology revolutionizing e-commerce and retail.
Rome – July 25, 2024 – Angelo Coletta, CEO of Zakeke, Italian-made, world-leading AI Visual Commerce platform, met with Minister Adolfo Urso at the Ministry of Enterprises and Made in Italy to discuss new trends shaping the future of e-commerce and retail, including the impact of generative AI on processes, mass customization, and 3D technology for enhanced customer experiences.
Founded in 2017, Zakeke offers brands advanced tools like live product personalization, AI-based 3D model generation, hyper-realistic 3D visualization, and immersive Augmented Reality and Virtual Try-On. Today, the company serves over 10,000 customers in 400 sectors across 200 countries, including major fashion labels like Valentino, Colmar, and Testoni, tech giants such as HP, and eco-conscious brands like Ecocup.
The meeting focused on the transformative impact of new technologies like Visual Commerce, with mass customization and 3D, and AI on the retail and e-commerce sectors, with a special emphasis on how Generative AI is revolutionizing the industry by minimizing operational burdens for companies and enabling seamless technology adoption.
This is why Zakeke is focused on integrating new AI features to further enhance the customer experience and streamline processes for merchants. As a result, Zakeke has recently been named a winner of the AI Breakthrough Awards, alongside notable brands like NVIDIA, Adobe, Lenovo, Dell, and OpenAI. This recognition underscores Zakeke as one of the world’s most innovative tech companies for its creative and advanced implementation of AI in Visual Commerce and immersive technologies, particularly for its use of AI in generating 3D models and configurations, significantly accelerating the 3D adoption process.
“Meeting Adolfo Urso and discussing how Made in Italy technology and innovation is conquering the global Visual Commerce market at the Ministry of Enterprises and Made in Italy was an honor,” says Angelo Coletta, CEO of Zakeke. “This is an important testament to Zakeke’s commitment to innovation and to revolutionizing customer-brand interactions by creating unique customer experiences through the power of cutting-edge visual AI-powered technologies, establishing Italian-based tech as a global leader.”
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