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When selling personalized products, automating the pre-press process and managing customized orders is indispensable. Good Act, a business on WooCommerce, knows this well and has made personalization its strength with the help of Zakeke.
Good Act, a B2B e-commerce platform, specializes in customizable corporate gifts. Launched a year ago, their goal is to simplify the customization process for customers, offering a user-friendly website and quick delivery. With a focus on simplicity and efficiency, Good Act aims to excel in a competitive market.
“Good Act is a B2B e-commerce website. We sell a gift for companies and gift that you can customize with your logo. We launched the business one year ago. There is a lot of different product with different size, colors, printing methods, etc.”
Robin Morvan – President of Good Act
THE CHALLENGE
Customization lies at the heart of Good Act’s business model, driving the need for a streamlined customizer tool. Recognizing the challenges of manually creating customized products, particularly in their previous B2C venture, the founder realized the time-consuming nature of the process.
Transitioning to Good Act, they understood the impossibility of handling mockups and proofs in-house, leading them to seek a solution where customers could personalize products according to their preferences. Partnering with Zakeke from the outset, Good Act embraced the opportunity to empower customers with customization tools, recognizing Zakeke as one of the best options available for this purpose.
“It was at the very beginning we realize we need a customizer tool. Because we had a business online before, but it was more for B2C customer. And I did a few seeds package customized seeds packages for wedding. I realized it was really difficult or it took a lot of time to customize by ourself product for the customer. If a customer explain more or less what they want you go to Photoshop and on Photoshop you make the mockup or something like that. This takes really a lot of time. So from the very beginning, we started to work with Zakeke because we knew it was one of the best tools to customize products and streamline processes.”
Robin Morvan – President of Good Act
THE SOLUTION
Integration with Zakeke was seamless for Good Act, thanks to the seamless plug&play integration with WooCommerce. With WooCommerce already connected, transferring data to Zakeke was straightforward. Adding a product on WooCommerce automatically synced it with Zakeke.
Good Act only needed to define customization areas and dimensions to ensure logos were correctly sized, making the implementation process hassle-free.
“We use WooCommerce so it was really easy. Basically we add a product on WooCommerce and we get it in the Zakeke. And then we just have to add different printing methods, for example, that have different areas that we can customize.”
Robin Morvan – President of Good Act
Good Act prioritized simplicity for customers, especially in real-time visual customization. They aimed to help customers quickly visualize their customizations without much effort, ultimately boosting sales by making the process seamless and intuitive. This focus on user-friendly tools has been key to Good Act’s success. This is why they chose Zakeke.
“If you think the way customers think they have an idea of what they want, they have, this product is great. I want this product, but I don’t really know how it looks like with our logo. So we wanted them to understand straight away how it will look like without doing a lot of work.”
Robin Morvan – President of Good Act
Good Act uses a standout feature offered by Zakeke: real engraving effects, particularly effective on wood and bamboo products. This technique not only enhances the natural look but also aligns with eco-friendly practices. By simulating the engraving effect through Zakeke, customers can better visualize their designs on wooden products, avoiding the misconception of a simple black imprint.
This feature is invaluable for helping customers understand the final product’s appearance before ordering. Additionally, Zakeke allows Good Act to manage customization options effectively, such as limiting color choices for certain printing techniques like serigraphy. This ensures a smoother ordering process while maintaining quality standards.
“There is a cool feature that we use. We have many products with wood or bamboo. One really nice printing technique is engraving. It looks natural and it’s more ecological. It’s really hard for the customer to realize how engraving effects looks like. And with this feature, we can help them to understand a little bit more how it will look like. So we use it a lot.”
Robin Morvan – President of Good Act
THE RESULTS
Good Act uses Zakeke for all their online products, resulting in enhanced customer satisfaction. With 90% of orders processed seamlessly through Zakeke, customers find the tool easy to use, reducing inquiries and streamlining the ordering process.
While large orders are handled separately, Good Act prioritizes empowering smaller customers to personalize their orders independently, saving time for both parties. Zakeke’s user-friendly interface plays a key role in enhancing customer satisfaction for Good Act.
“We start with very few products and we continue to develop more and more product we use Zakeke on 100% of the products we sell online. So we have 800 products for now. We’re quite happy with the fact that customers understand quite quickly how it works. We have 90 percent of our orders that goes through Zakeke. Which means that it’s really easy for them to understand. And we don’t have questions like how to use the tool.”
Robin Morvan – President of Good Act
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