Menu
Customers are seeking increasingly personalized experiences in every market. Even in a modern and fresh market like vaporizers, allowing customers to customize their own vaporizer becomes essential to gain a competitive edge over competitors. PAX understands this well and is riding the wave of personalization, establishing itself as one of the top companies in the market.
PAX, operating out of San Francisco since 2012, has established itself as a leader in the vaporizer industry. With a focus on delivering exceptional products to a global market, PAX is renowned for its premium quality and innovative designs. The product team takes great pride in their work, constantly striving to think outside the box to provide customers with unparalleled and personalized experiences.
“Pax has been bringing exceptional vaporizers to the masses since 2012. We’re based out of San Francisco, and a majority of our business is in the US, but we provide our premium products globally.”
Hannah Koresky – Senior Manager at PAX
THE CHALLENGE
PAX recognizes the significance of customization, especially engraving, for its customers. Drawing from previous experiences in water bottle customization, the product manager pursued a cost-effective customizer solution through Shopify.
With validation from past engraving events and consumer insights, PAX was confident that incorporating customization into its e-commerce platform would enhance overall customer satisfaction.
“I actually have previous experience in a past life of bringing customization to life on water bottles. So I did have some past history there of understanding that it can really grow business incrementally. Then, we just wanted to have a turnkey customization solution through Shopify that didn’t cost hundreds of thousands of dollars to develop and to maintain.”
Hannah Koresky – Senior Manager at PAX
THE SOLUTION
Implementing Zakeke on Shopify was smooth for PAX, with a small core team handling the process efficiently. While connecting to Shopify was easy, the main challenge came during laser validation, but it was overall easy. This experience underscores the simplicity of integrating Zakeke on Shopify.
“The implementation went really smooth. We had a very small core team. I had one to two partners on the e-commerce side that I worked with directly. And when it came to just the connecting to Shopify and getting everything aligned there, it was really easy. If you are planning to move forward with Zakeke, the e-commerce site is very easy.”
Hannah Koresky – Senior Manager at PAX
PAX aimed to easily manage customization on their e-commerce with Zakeke. They opted for laser etching, ensuring templates aligned well. Collaborating with Zakeke, they added clear design elements. Despite challenges, PAX found Zakeke’s support invaluable. With excellent assistance and user-friendly FAQs, they addressed design issues independently.
“I will say working with your team was really easy. We had really great support and also your customer support of all the FAQs are pretty easy to find too.”
Hannah Koresky – Senior Manager at PAX
PAX sought flexibility and scalability in their customization options with Zakeke. While initially focused on laser etching, they valued the potential to expand their offerings as their customization needs evolved. Zakeke’s platform provided the simplicity they desired, empowering customers to visualize and personalize their products effortlessly.
Unlike platforms limiting designs to one, Zakeke allowed for unlimited creativity. PAX also introduced templates to boost customer visualization, adapting to shifting trends and customer preferences seamlessly.
“With Zakeke you have so many different things that you can do. We were really just looking at this time for laser etching and the ability to expand our options over time. As we grow with customization, will our partner be able to grow with us? And the answer to that was absolutely.”
Hannah Koresky – Senior Manager at PAX
THE RESULTS
PAX found that their key performance indicators (KPIs) aligned well with the adoption of Zakeke. With a 15% adoption rate for designed products, they saw results consistent with their expectations.
Moreover, integrating Zakeke’s Product Customizer allowed customers to engage with PAX’s e-commerce platform directly, rather than purchasing from retail outlets. This not only led to incremental growth but also provided customers with the joy of designing their own unique products.
“I would say that Zakeke allowed someone to come to our e-commerce instead of purchasing, maybe in a different retail. For this, we did have some incremental growth, but I think for us, it was really more about allowing the customer to have that option to design freely and really have that joy of having something of their own of our product.”
Hannah Koresky – Senior Manager at PAX
Get customers to create personalized versions of your top products. Drive sales and AOV up, even without paid campaigns to your store.
14-day free trial – No CC required