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In the fashion industry, it’s essential to showcase products in the best possible way to attract customers. Creating a 3D catalog is a good idea to let customers understand what they are purchasing and see every product in detail. Design Italian Shoes, an Italian company using Shopify, knows it well. That’s why they have chosen Zakeke 3D Product Configurator to allow their customers to create made-to-order products of their dreams and showcase them in all their details thanks to 3D visualization.
DIS is a local company based in Italy, where there is one of the most famous districts for artisanal shoe production. Their goal has always been to create something different, bringing more technology inside the industry to create high-quality handmade shoes with a customer-centric approach based on customization.
“DIS is a local company based in Italy where there is one of the most famous districts for shoe production. We would like to create something different with DIS, bringing more technology inside the sector and developing a new way to approach the market.”
Francesco Carpineti – Co-Founder & CCO of DIS
THE CHALLENGE
DIS is a luxury brand: for this reason, they need to present their products in the best possible light. They aim to showcase every single detail of their shoes and give online customers a shopping experience that’s just as good as being in a physical store.
That’s why they needed top-quality 3D configuration software that could provide customers with a realistic view of each sole and also with the possibility to create made-to-order products. With this solution, customers can make informed purchasing decisions and fully appreciate the detail of every shoe.
“For us is very important to show our customers a very high-quality product visualization, making the consumer conscious of what he’s buying.”
Francesco Carpineti – Co-Founder & CCO of DIS
Another crucial challenge for DIS was to find a software that could reduce the need for sample production, not only to cut costs but also to promote sustainability. With Zakeke 3D Configurator, DIS can now produce only what customers design on e-commerce and place orders accordingly, without the need to stock a large inventory of shoes.
“We put in production only what the customer designs for him. Thanks to Zakeke, we avoid producing a lot of samples, and this is a great value for any company, to be more sustainable today, with all the activities that are impacting a lot on the global environment.”
Francesco Carpineti – Co-Founder & CCO of DIS
THE SOLUTION
Thanks to the Zakeke plug-in for Shopify, the implementation process was easy and quick for DIS. Despite having a complex system and infrastructure, Zakeke seamlessly integrated with DIS’s order management and production plan systems.
All the features of the product that are very important for the production process are easily connected to the order and transferred to the production plan. Furthermore, Zakeke proved to be not only easy to implement but also easy to use for customers.
“We are very satisfied with the implementation process. All the characteristics of the product that for us are very important to produce the real shoes are easily connected to the order and transferred to the production plan thanks to Zakeke plug-in for Shopify.”
Francesco Carpineti – Co-Founder & CCO of DIS
The ease of implementation and use are not the only reasons why DIS chose to implement Zakeke 3D Configurator. With the 3D Scene Editor, Zakeke allows DIS to create a better dynamic and immersive Shopping Experience.
The 3D Configurator can rotate and provide customers with the best view of every specific part of the shoes. For example, with Zakeke, you can see the bottom of the sole when customizing the sole, or you can see the back of the shoes when customizing that part. This feature is of high value to DIS in terms of conversion.
“With Zakeke, the customer can explore and interact much more, better than before. The 3D Configurator is able to create a dynamic and really immersive experience. This is therefore a very high value in terms of conversion for us.”
Francesco Carpineti – Co-Founder & CCO of DIS
On the other hand, Zakeke also enhances the production process for DIS. With Zakeke Composer, DIS can set the rules on how shoes can be customized and configured, enabling customers to create the shoes of their dreams, but with the company’s rules. For example, customers can’t request materials or details that DIS has not included in their configuration options. The result? No more production mistakes and order cancellations, and increased customer satisfaction!
DIS also appreciates the possibility to determine different dynamic prices based on the accessories or materials chosen by the customer during the configuration process. This feature helps DIS assign the appropriate value to a custom-made product, especially when customers select luxury or expensive materials.
“From the production side, I think that it’s very important to create particular rules to avoid, for instance, configuring some specific material on some specific part that can’t be displayed or used for technical reasons during the production process. Another interesting feature is the possibility to determine different prices according to different accessories or different kinds of leather or materials chosen during the configuration process.”
Francesco Carpineti – Co-Founder & CCO of DIS
THE RESULTS
Thanks to Zakeke 3D Product Configurator, DIS can now produce only the shoes that customers have designed, without the need for sample production. No more need to stock a lot of shoes, only the shoes that have been designed and ordered by customers are put into production. The result? 100% sell-out and more sustainable production processes!
“We can be more sustainable because we avoid producing a lot of samples, a lot of shoes. We put in production only what customers design. We have 100% sell-out. So this aspect is very important and very positive for our business.”
Francesco Carpineti – Co-Founder & CCO of DIS
With Zakeke, DIS has created the best Visual Shopping Experience for its customers, bringing its products to life and making them interactively configurable. The high-quality 3D visualization of the products shows all the details of the shoes, increasing conversions and enhancing the craftsmanship of the brand.
“Today Zakeke guarantees us to have a very beautiful quality of 3D visualization and this helps us to solve our pain. So first of all, to make the consumer conscious of what he is buying and to let him appreciate the detail and the features of our products.”
Francesco Carpineti – Co-Founder & CCO of DIS
The possibility to set company configuration rules allows DIS to reduce the number of order cancellations and problems during the manufacturing process. Customers are only able to configure products following the company’s set rules, and the company will only produce shoes that are designed and ordered through this system.
“It’s very important to have configuration rules. With Zakeke, we avoid order cancellation or having problems during the manufacturing process cause we set the rules and the customers create their products following these rules.”
Francesco Carpineti – Co-Founder & CCO of DIS
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