Web 3.0 promises a fundamental shift on the internet, with a significant focus on user privacy, a problem that has been discussed for a long time but has yet to be effectively addressed. Unlike Web 2.0, which used the internet as a platform for developing apps, Web 3.0 uses blockchain technology to power the internet.
Storing customer data on blockchain decentralizes it and makes its use by businesses transparent, ostensibly protecting it from hacking. Returning data ownership to customers has the potential to destabilize the tech industry since many tech giants would lose access to the data that has given them an advantage over their competitors.
Visitors to your website will have a better login experience thanks to blockchain technology. Consider how many times you’ve used your Facebook profile to sign in to websites. While Facebook already owns your user information, blockchain technology uses the same concept.
The difference is that nobody but you owns your data with blockchain. From a commercial aspect, your customers will still be able to sign in easily on your website, and you won’t have to worry about securing their data for them because it’s already more secure. Because blockchain technology is known for its high-security requirements, Web 3.0 could potentially help to avoid hacking. Blockchain, according to IBM, is unlikely to be hacked due to end-to-end encryption of documents.
Another layer of security that prevents hackers from assaulting your website is anonymizing data and demanding authorization to view it. Blockchain is already being used for security by companies such as Apple, Google, and Facebook.
Web 3.0 promises to improve consumer privacy, making prospects more comfortable using your website, and new technologies like AI, ML, and VR will combine to create a 3D experience that blurs the barriers between digital content and actual physical goods, benefiting both businesses and consumers.