Augmented reality is the integration of digital information with the user’s environment in real time. The user looks at the screen of a device, and AR uses the camera and sensors to form a digital representation of the surroundings and projects objects into it. AR offers a real-time direct or indirect view of a consumer’s immediate surroundings, which are modified or improved by computer-generated data like video, sound, graphics or GPS data. 

With AR technology, customers can use real-life spaces and even their bodies and faces to visualize things such as clothing, furniture, vehicles, homes, etc. Thus, the main advantage of AR is that it merges two worlds, the digital and the real world. Of all the sectors where augmented reality is being implemented, E-commerce is probably the one that will generate the most disruptive impact on society.

The augmented reality market is projected to grow from $15.3 billion in 2020 to $77.0 billion by 2025 at a CAGR of 38.1%. As a result, augmented reality is likely to disrupt the E commerce industry with its ability to personalize and enhance the shopping experience for customers. Retailers who provide augmented reality features online have a competitive advantage that increases sales, conversion rates and even the variety of products sold through their online stores.