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Founded in 1939 by Paolo Boggi, Boggi Milano opened its first men’s clothing and accessories store in Monza. Today, the brand has over 220 stores in 58 countries worldwide, expanding across Europe, Asia, the Middle East, Russia, and South America.
Boggi combines innovation, technology, sustainability, and style, using high-performance materials to meet the needs of the modern man without sacrificing design.
THE CHALLENGE
THE SOLUTION
To address Boggi’s needs, we integrated Zakeke’s 3D DAM & Viewer with AR functionality into their eCommerce platform using an iframe.
Products are initially displayed with 2D images that showcase multiple views of the footwear. Above each image, an overlay icon allows users to switch to a 3D visualization via a pop-up for a more immersive product experience.
The 3D models were created from scratch, based on still-life images provided by the client. This process included over 70 SKUs, featuring iconic products such as the Willow sneakers made from recycled polyester, suede and polished leather loafers, and various classic footwear models in multiple color variations.
THE RESULTS
Boggi Milano’s customers now have the ability to explore every detail of the footwear using Zakeke’s 3D DAM and AR Viewer. They can zoom in to see the materials, laces, stitching, and soles, and rotate the shoes 360° to view them from all angles, giving them a better sense of the product’s quality. Also, the AR feature allows customers to see the shoes in their own space, directly from their mobile or desktop by clicking the AR icon.
This interactive experience keeps customers on the product page longer, making them more likely to buy and reducing the chances of returns. Boggi Milano has improved customer engagement and increased confidence in online purchases, resulting in higher conversion rates.
