What your business needs to know before moving to the Metaverse and Web3
For merchants, retailers, and marketers, meeting the right person with the right message at the right moment has always been the key to success. While still in its infancy, the metaverse is the next big place for people, messages, and moments to converge, and brands and consumers alike are excited to see what opportunities it unlocks.
So, what are the barriers preventing the acceptance and adoption of the metaverse and Web3 by the general public and the business community?
Web3 and the metaverse promise to be the next iteration of the internet, ripe with opportunities for creators, consumers and brands. For acceptance and adoption, brands must address the challenges of the metaverse and Web3, including crypto wallets, UX/UI, standardization, a lack of compelling apps, brand safety, DAOs and those VR/AR goggles.