We’ve just rolled out a brand-new update for the Visual Product Customizer – designed to give your customers more creative freedom and make your back-office smoother than ever.
From bold design options to smarter workflows, this release is all about turning great ideas into beautiful products with less effort. Let’s dive into what’s new in the product!
Repeated Patterns
Why stop at a single design when you can cover the whole product? With repeated patterns, your customers can now take any text or image and turn it into a seamless, all-over design. From playful polka dots to bold logos or unique artwork, it’s never been easier to create products that truly stand out.
Learn more about repeated patterns
Resizable Products – Major Enhancements
Resizing just became a lot more flexible. Here’s what’s new:
- Circular & Oval Areas – go beyond rectangles and define round or oval customization zones.
- Product Backgrounds – add solid colors or textures (wood, stone, and more) to simulate different materials. Choose from our gallery or upload your own.
- Smarter Resizing Rules – set limits based on total design area, or define flexible min/max rules for each side instead of fixed width/height.
We’ve also redesigned our back-office for a better experience: the setup is now divided into multiple sections for easier navigation (no more long, endless pages!).
Learn more about resizable products
Bulk Variation Form Improvements
The bulk variation form now works harder for you: unit prices are displayed alongside the total price, giving clearer cost visibility at a glance. And since it’s now fully compatible with sales channels (not just the master channel), you can streamline your workflow across the board.
Smarter Pricing Rules
Pricing customization has never been more flexible. Instead of manually setting endless tiers, you can now create rules that automatically adjust based on the size of the design area. For example: add €5 for every extra 2 cm². Simple, transparent, and scalable – the perfect way to charge fairly for bigger designs.
Image Pixelation Effect
A brand-new creative twist has landed: Image Pixelation. This feature lets you apply a pixelated effect to any image in the design – whether it comes from your gallery or is uploaded directly by your customers.
Example below: the original image (left) is pixelated once uploaded to the customizer, instantly transforming a standard photo into a bold, retro-inspired design.
See how image pixelation works
Variant Import Improvements
- WooCommerce compatibility – now supports product-level attributes, not just global ones.
- Automatic variant images – when importing all attributes and options for a new customizable product, the variant images are pulled in automatically (no more manual uploads!). Supported on all major platforms except OpenCart, SFCC, Wix, Etsy, and Amazon.
That’s a wrap for August! More creativity for your customers, less manual work for you, and plenty of new ways to make your products shine.
Stay tuned, the best is yet to come!
