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In 1991 Riccardo Volpi founded Umbria Equitazione and started the production and distribution of horse riding clothing and accessories. With the acquisition of Acavallo srl, an Italian company highly specialized in technical accessories for this equestrian sport, in September 2018 AmaHorse Trading srl was born.
Continuous research and use of innovative, high-performance materials enabled the company to expand its market while maintaining a link with traditional equestrian craftsmanship. Other brands owned by AmaHorse include Equestro, Equitaly and Derby.
THE CHALLENGE
The client asked us to model 75 SKUs of four different product types for the brand ACavallo, specifically saddles (jumping and dressage), pads, saddle pads, and stirrups. The goal was to launch the new website with interactive 3D and AR contents.
THE SOLUTION
To meet AmaHorse’s request, our 3D Viewer has been integrated into the homepage, where models are presented in autorotation, and within the individual product page, together with 2D images, both at the header and at the bottom, to support the explanation of the technical features.
We paid particular attention to the output of materials and design, to enhance stitching, padding and shape of the seat. The 3D modeling was carried out from scratch, starting from still life pictures.
THE RESULTS
Given its international presence, AmaHorse aimed to offer eCommerce users an innovative and engaging experience that goes beyond the standard visualization. Thanks 3D Viewer and augmented reality, each user has the opportunity to interact with the product, inspecting every detail and completing the purchase with higher awareness. All these aspects contribute to increasing the time spent on the page, decreasing returns and boosting customer loyalty to the brand.
