Recent studies have shown that more and more people prefer to shop online instead of paying physical visits to stores. One of the reasons people love shopping online is that it frees up their time to engage in other activities.
Online shopping is also quite convenient and offers cheap alternatives to items and services that people need. Additionally, many people find that online shopping is increasingly becoming safer than having to make a physical trip to the stores.
Approximately 54% of United States consumers would rather shop online. It is also worth pointing out that it is estimated that by the end of 2022, eCommerce sales will easily surpass the $1 trillion mark.
These statistics no doubt give a clear picture of where the future is. But a lot of businesses are already aware of these trends, and that is why you need to come up with a better way to capture the attention of potential clients. That is where virtual try-on technology comes in.
Virtual try-on technology is integrated into the online shopping experience to ensure that clients get a realistic perspective on whatever they wish to buy. This technology utilizes augmented reality to create realistic images of spaces and items.
The technology is so advanced that a consumer located across the world can be transported virtually into a local store and get to try out items, even getting a good feel of the size, style, and color. Individuals that use this technology can easily take pictures and share them on their social media pages. This increases the awareness of the products and can help boost sales.
The best part is that this technology has been made so accessible that anyone with a camera device can enjoy the experience of virtual shopping. So whether your consumers have android, iPhone, or laptop computers, they can enjoy the same experience.
The Benefits Of Virtual Try-On To Businesses
It is necessary to consider some of the benefits associated with the technology to appreciate why virtual try-on can be an important part of ensuring success.
Reduced product returns
As noted above, a lot of people across the globe are finding it better to shop online than physically. The problem is that with more people shopping online, there is an increase in shopping errors. People place orders only to find that the item they purchased is the wrong size or color, or style.
That necessitates a return, and that can end up creating a nightmare for any business. Imagine having to send packages and then get them back after a week and start the process all over again. Not only is the company losing money, but it also ends up falling short of expectations.
Virtual try-on technology makes it possible for customers to try out everything and thus reduces chances of errors drastically. Some studies even suggest that businesses that integrate virtual try-on technology are likely to get 64% fewer returns.
Boosting online sales
Just about every business is setting up an online website and increasing its presence by incorporating various digital marketing strategies. This means that competition is stiff. You have to come up with modern approaches to get ahead of the competition.
The virtual try-on technology allows potential customers to get an immersive experience, which increases the likelihood for them to shop from your business instead of your competitors.
Customers are not just looking to see how a t-shirt, camera, or television looks in a picture; they want to experience it almost the same way they will once they acquire it.
Some studies show that consumers would instead shop in a store that offers virtual try-on, with almost 71% of them feeling the urge to shop more often thanks to the technology.
Another aspect of virtual shopping is that sometimes you can map out the entire store. That means consumers can tour your entire store and sample everything that is on offer.
A customer that may have taken the virtual tour in search of a trouser may end up buying other items in the store, including shirts, shoes, and more. The visual appeal of a virtual tour coupled with suggestions of different products makes it easier for you to see a rise in sales.
Increased customer satisfaction
Online shoppers are constantly bombarded with hundreds of adverts on a daily basis. The worst part is that the adverts are almost similar, making it difficult for them to determine which store or brand is actually offering the best products or services. Sometimes, consumers end up purchasing an item only to regret it later after realizing that they acted on impulse or misinformation from a seller.
By offering virtual try-on, you are giving the consumer a superior experience. They get to interact with the item on sale much wholly and freely. At the end of the day, the consumer will be more than sure that they are getting exactly what they want. Basically, virtual try-on takes the guesswork out of shopping, and that ultimately increases consumer satisfaction.
Raises business profile
Only a handful of businesses have taken the virtual try-on route, and ever since the implementation of this strategy; they have seen a steady rise in their profile. When clients are able to interact with the various products available in a virtual environment, their senses are aroused.
They start feeling more relaxed and trust your business. Not only does this technology help you build a good rapport with potential clients, but it also increases customer loyalty. Many shoppers would rather come back to your business than visit another.
Getting the right virtual try-on services and tools
As a small to medium-sized business, you probably don’t have the budget to build a virtual try-on from scratch. Perhaps you are even a well-established firm but lack the expertise to integrate this technology into your systems. That is where a third-party provider comes in. Here are just some of the things to consider when choosing a third-party virtual try-on provider.
Communication is key
Once you have come across a service provider, get in touch and know-how they handle communications. Remember, those first impressions are essential. Consider if the interaction is friendly and full of helpful information. This will help you determine if the particular service provider knows how to handle everything to do with virtual try-on technology.
Another way to determine if a service provider is good is by researching what other people have to say. Go ahead and ask a representative from the company to give you some references. Use the information you are given to get in touch with the company’s contacts and listen to what others have to say. You can also go through online forums to find reviews regarding the particular service provider you are interested in working with.
Ask about the services and tools
Ask the virtual try-on service provider to explain a little more regarding the services and tools they have to offer. This will help you determine if the solutions available are suitable for your specific needs. Remember that the tools and services that a shopping mall may need can differ significantly from the tools and services that a jewelry store needs.
Every service provider has a price, and that is why you need to consider this piece of information. Get to know how much you’ll pay to have the virtual try-on setup and maintained. The cost should be relative to the benefits you are likely to reap. Some virtual try-on service and tool providers tend to be flexible and can accommodate different businesses depending on the amount of work to be done.
The last thing you want is to work with a company that has lousy customer support. To determine their best, take note of how long a particular company takes to respond to any inquiries you make. The best third-party service provider should be prompt in giving responses. It should also be available through multiple platforms, including live chat, telephone, and support forums.
Try Zakeke solutions
When it comes to virtual try-on solutions, few companies can compare to Zakeke. Our company specializes in integrating innovative technological solutions into just about any eCommerce business. Through the use of APIs and plugins, our company can quickly build a formidable set of tools to ensure your company offers its clients the best possible experience.
When it comes to virtual try-on solutions, we help you display realistic products thanks to augmented reality and 3D creation. Our experts can create visually stimulating environments to go together with whatever products you have to offer. Some of the businesses that can benefit from our services and tools will include in the future:
- Jewelry stores
- Clothing stores
- Promotional gift shops
- Paper product shops
- Shoe stores
- Watch sellers
- Makeup sellers
Instead of having to deal with frequent product returns, customer complaints, and loss of clients, why not get in touch with us and have your business operating at optimal levels.
If you are wondering what you can do with Zakeke, check out our DEMO STORE.
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