Due to the increase in online competition, motivating and convincing customers to always turn to eCommerce is becoming a very difficult business. Customers are always looking for the product that makes them feel unique. Product Customization could satisfy this request and contribute to the increase in sales on your eCommerce.
Why do customized products attract customers and encourage them to buy from your eCommerce? There are a lot of answers that can be classified as follows.
1. The need for exclusivity
What is the best way to make the customer feel unique if not to offer him exclusive products base on his needs?
Custom products are able to respond to the need for exclusivity increasingly inherent among consumers.
Product customization requires a lot of effort. Specifically, there is a need for flexibility and active interaction with customers.
Interacting with customers means knowing them better. Through customer profiling it is possible to discover the tastes and preferences of consumers. This information represents an essential ingredient for an effective customization strategy.
2. Customer engagement
Several emotional factors play a major role in purchasing a customized product online.
The engagement level is high and is influenced by customer satisfaction for having designed something unique for himself.
The experience that the customer lives in those moments is unique and he can hardly forget it. In addition, customer will be happy to share the experience with friends and relatives via social media as well.
Imagine the effects that all this could have on customer relationship management!
3. The Power of Personalization
The market for personalized products is constantly growing.
Personalization can concern:
- Directly the product, such as t-shirts with personalized phrases and images, accessories with customers’ initials, and so on (discover what you can do with product customization here);
- Packaging: in this case the customer experience is personalized. Imagine the amazement of the customer who receives the product purchased at home in a gift box bearing his name.
Personalization does not only concern products but also services. The goal is to respond better and better to customer needs, going beyond expectations.
Taking care of every detail of the customer experience on your eCommerce brings benefits both in terms of increased sales and as regards the relationship with customers. It’s the little details that make the difference. Offering personalized products will make your customers happy.
Customization alone is no longer enough
Customization alone is no longer enough. It will seem a contradiction but it is not so. Personalized products are spreading in every sector. The number one rule for winning the competition is always to differentiate yourself.
It is not enough just to offer the customer the opportunity to customize or create the product he wants. You need to offer more. How? By choosing a tool that can give the customer a more immersive and more realistic experience.
In this context, augmented reality and 3D preview come into play. (Read How Augmented Reality in eCommerce Changes The Customer Experience)
While there are many tools for online product customization, there are still few that integrate AR and 3D Preview.
Discover a cutting-edge tool like Zakeke e how it supports AR and 3D. Learn more here.
Try Zakeke for free for 14 days here.
