Adobe Commerce Product Configurator: A Direct Path to Conversion


Online shopping is increasing day by day, and it is gaining significant momentum and superior customer virtual experience. To become the fastest-growing retailer, it is essential to do product configuration.  If you plan to grow your online business, Adobe Commerce is one of the best platforms you can rely on. Personalized products and services bring more conversion rates and retention in this modern generation. 

In this article, we will learn about Adobe Commerce Product Configurator and how it is beneficial for eCommerce businesses. Apart from that, if you are searching for a top-rated company offering personalized products and services, Zakeke is the right place for you. We are one of the leading experts in the market, providing professional and complete solution services to brands who want to attain the best shopping experience. Apart from that, we aim to increase our clients’ brand awareness, covering different topics and more. Before moving ahead, let’s learn more about Adobe Commerce and the product configurator.  

What Is Adobe Commerce? 

Adobe Commerce was initially known as Magento Commerce, which has the flexibility to fulfill all the eCommerce needs of the clients. It helps the brand integrate, visualize, manage, and optimize the interface. The eCommerce platform needs to be flexible and extensible no matter what you do. It gives you the ability to handle growth and new technology to grow your business. 

What Is a Product Configurator? 

A product configurator is a program that permits customers to change the arrangement of the product online before purchasing. The elements help customize products depending on the color, size, and features. However, configurator tools depend on the complexity. The eCommerce companies aim to create products, which match customers’ needs. 

In simple words, it is the process of rendering images and artwork.

Product Visualization That Is Right For You 

  • Augmented Reality 

Once your 3D product is linked to Adobe Commerce, you can switch on Augmented Reality on any product. A buyer can visualize the product just by a click on it. It is one of the powerful tools that present the best alternative to static eCommerce product photography. It helps the products stand out in the crowd, simple as that.

  • 3D Product View

Products that do not require much arrangement or personalization can increase conversion rates by placing 3D product configuration or view. The 3D version of a product leads to interactive 3D eCommerce and enables buyers to see the products from different angles, changing materials, components, adding a personal and unique touch to it. 

Advantages of 3D Product Images 

Some of the prominent advantages of 3D product images are as follows: 

  • Growth In Conversions 

As per the sources, maximum consumers point to the product visuals as it is one of the essential decisions that impact their buying decision. By making interactive product pages, you can create the best in-store experience for your customers, making them choose you and trust you. The 3D demo builds trust between the brand and the partner and influences their decision-making process. It leads to an increase in purchasing the products that generate revenue for the brand. 

  • Images Can Be Turned Into Animations 

Once the 3D product is rendered, it can be converted into animation without unnecessary work.  It adds overall value to the 3D model and can be effectively incorporated into the listing.  

  • Demonstrating Its Quality 

3D photo images are one of the best options for showcasing product quality to attract the maximum target audience. The artists use multiple images in one picture and make it stand out in the crowd. 

  • No Photography Costs 

Taking traditional photos of the products concludes several steps. You need to create the product, adjust lighting, audio, and then send it to the editing team to create the final copy. 3D configurator helps reduce the cost, where the team directly creates the model of the product and personalizes it to the website. It is one of the most impressive ways to showcase your product to your audience. 

  • Unlimited Customization 

It allows unlimited customization. For example, a product can be designed in different elements adding colors, and more. You can quickly replicate these designs into other products.  

If you are wondering what you can do with Zakeke, check out our DEMO STORE.

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