In the fast-paced world of e-commerce, staying ahead of the competition is crucial. And one innovative marketing tool that’s been making waves is 3D advertising. But what exactly is 3D advertising, and what can it do for your e-commerce business?
What Is 3D Advertising?
Imagine being able to showcase your products in a way that’s so lifelike, your customers feel like they’re holding them in their hands. That’s the magic of 3D advertising – it brings products to life in a way that traditional 2D visuals just can’t match.
In other words, 2D is somewhat flat, boring, and uninspiring whereas 3D is captivating, engaging, and utterly immersive. It’s about creating an experience that draws customers in and keeps them coming back for more.
Benefits of using 3D in Advertising
The use of 3D in advertising has given brands a powerful tool to stand out in a crowded marketplace. But beyond just grabbing attention, the benefits of using 3D in advertising are wide-ranging.
Captivating Visual Experience
When you incorporate 3D advertise, you are offering your audience a visual treat that is hard to resist. The depth and realism of 3D visuals instantly grab attention and create a memorable impression. Sometimes you can even add interactivity to 3D assets, allowing your customers to rotate, zoom, and interact with it. This level of engagement is unparalleled and creates a lasting impact on the consumer’s memory.
Enhanced Brand Recognition
By utilizing 3D advertising, your brand can stand out in a crowded digital space. The unique and immersive nature of 3D visuals sets your brand apart and leaves a lasting impression on your audience. It’s a powerful tool for increasing brand recognition and establishing a strong visual identity in the minds of your customers.
Improved Consumer Engagement
Traditional advertising can struggle to capture and maintain consumer attention. Whether it’s a 3D product demonstration or an interactive 3D ad campaign, the immersive nature of 3D content, coupled with conversational commerce elements, ensures higher consumer engagement and interaction with your brand.
Furthermore, leveraging conversational commerce along with 3D advertising offers an interactive and engaging experience that keeps consumers hooked.
Interactive Storytelling Potential
With 3D advertising, you have the opportunity to tell a compelling and immersive story about your products or brand. You can transport your audience into a virtual world where they can experience your products in a way that feels personal and engaging. This storytelling potential adds depth and emotion to your marketing efforts, forging a stronger connection with your target audience.
Better Product Visualization
One of the biggest advantages of 3D advertising is the ability to showcase products from every angle, providing a comprehensive view that goes beyond traditional product photography. This level of product visualization allows consumers to make more informed purchasing decisions and reduces the likelihood of returns due to inaccurate representations of products.
Competitive Edge in Marketing
Adopting 3D advertising gives your brand a competitive edge by offering an immersive and visually compelling experience that sets you apart from your competitors. It positions your brand as innovative, forward-thinking, and committed to providing an exceptional consumer experience.
3D Advertise Examples: Companies That Use 3D Advertising in Their Digital Marketing Campaigns
Now that you know how 3D advertising can be a game-changer, let’s take a look at some companies that use it in their digital marketing campaigns.
Globally recognized women’s fashion and accessories brand, Rebecca Minkoff have been all about 3D images and Augmented Reality since late 2019. What’s cool is that they’re using this tech wizardry to let you try out their designer goodies before you decide to splurge on them. It lets you check out how that designer purse or pair of sunnies would look on you before hitting that “Add to Cart” button, and honestly, it’s like having your own personal fashion show right on your phone.
Next on the list is IKEA, the OG furniture giant that’s been acing the 3D and AR game since back in 2017. They’ve had their AR app, IKEA Place, up and running for a while now, letting you virtually plop 3D models of their furniture into your humble abode before you commit to buying. No more guessing if that new couch will fit perfectly in your living room – you can actually see it in action before making the call.
Garten und Freizeit
Garten und Freizeit, the online haven for outdoor furniture, were in a pickle trying to sell their large and in-charge products with just basic 2D images. But they turned the tables by embracing 3D visualization tech, and what do you know? Their sales conversions shot up by a whopping 60%! That’s the power of getting a full-on 3D experience when you’re scoping out a potential purchase.
Bumbleride, the eco-friendly stroller heaven, hopped onto the 3D modeling train to make it way easier for parents-to-be to pick out their dream stroller. Now, you can take these beauties for a spin right from the comfort of your home, seeing exactly how they’d fit into your world before you make that big decision.
Nike, the trendsetting powerhouse that’s been using 3D and AR wizardry since way back in 2013! They were one of the first big names to dip their toes into 3D printing for their kicks, and they’ve only soared higher since. Fast forward to today, and they’re using AR to give you a next-level sneaker-fitting experience.
How To Start With 3D Advertising in Your E-Commerce With Zakeke
Zakeke is the go-to suite for all your 3D, AR, Virtual Try-On and customization needs when it comes to advertising and marketing in e-commerce.
3D Product Configurator
If you’re looking to entice your customers with an immersive personalized 3D shopping experience, Zakeke’s 3D Product Configurator is the way to go. This tool lets your customers become creators by designing made-to-order products with their preferred colors, materials, and details, all in stunning 3D.
3D & AR Viewer
Bring your products to life with 3D visualization and AR. With Zakeke’s 3D & AR Viewer, you can showcase every facet of your products across all your company’s channels, from website to social media. This means creating a captivating visual experience that boosts customer confidence and drives conversions.
3D Asset Manager
Zakeke’s 3D Asset Manager simplifies creating and managing your virtual catalog. No more searching through scattered files or dealing with storage limitations. This feature offers a unified platform to handle an unlimited number of assets, collaborate with your team, and make bulk modifications, all in one convenient space.
Zakeke’s Virtual Try-On is essential for increasing engagement and sales. It lets customers see and try their designs in lifelike detail on any device, with no need to download anything. This tool combines 3D configuration with virtual trying, building customer confidence, reducing returns, and cutting out the need for actual samples.
As we’ve seen, 3D advertising has the power to boost engagement, increase conversion rates, and ultimately drive sales. By presenting products in a more lifelike manner, it helps potential buyers to make more informed decisions. 3D in advertising also enhances the overall shopping experience, fostering a sense of connection with the brand.
As we continue in the ever-evolving world of e-commerce, incorporating 3D advertising into marketing strategies is essential for staying relevant and ahead of the competition. As a consumer, you can expect to see more brands leveraging this powerful tool to create impactful and memorable online shopping experiences. Keep an eye out for these 3D ads, and take advantage of the rich, interactive content they offer.