E-commerce Tips

In today’s fast-paced e-commerce landscape, streamlining workflows and standing out from the competition are crucial for success. That’s where ChatGPT steps in, offering a cutting-edge solution to boost productivity and engage customers like never before. To unlock the full potential of ChatGPT, selecting the right prompts that align with your e-commerce goals is essential. Get ready to revolutionize your operations and take your store to new heights with our handpicked collection of 10+1 must-try ChatGPT prompts for e-commerce. Get the PDF file straight to your inbox! What will you find in this PDF? Here you can find 10+1 prompts to copy and paste as input for ChatGPT to boost your e-commerce results. Curious about what these prompts can deliver? Get ready for a sneak peek…

Online shopping continues to grow at an unprecedented rate. The growth is being fueled by changing consumer behavior and the global pandemic that propelled it upwards to reach a record high in 2020. For instance, in 2020, Americans spent a staggering $861 billion in online shopping, representing a 44% increase from 2019.  The industry continued to grow to reach $870 billion in 2021. According to Statista, revenue in the e-commerce market is projected to reach $907.80 billion in 2022.  Which begs the question: How can your business stand out in such a competitive industry. Most importantly, how can you create value for online shoppers?  The secret lies in adopting a customer-centric approach and leveraging disruptive technologies to set yourself apart from the competition. From leveraging augmented reality to investing in customer service, here are the top e-commerce growth strategies you should be using to foster growth and achieve a competitive edge.  1. Utilizing the Power of Augmented Reality E-commerce provides a fast and seamless way for consumers to buy products without stepping out of their homes.  But, it suffers from one major drawback. Consumers can’t try out the products.  However, with augmented reality, things are beginning to change. Augmented reality (AR) allows consumers to ‘envision’ the products in their homes. This way, they can try out or experience the products as if they were in a physical brick-and-mortar store. Take GAPS AR as an example. It allows customers to try on clothes virtually. With the AR app, customers can see whether or not a dress will fit them before buying.  The results? Increased conversions and buyer satisfaction.  This also leads to fewer product returns and more buyer confidence in your brand and products—which fosters repeat purchases and buyer advocacy.  The use of AR in e-commerce stores has been growing over time. Today, 32% of consumers use AR/VR while shopping. It is estimated that the global VR/AR market will see a 77% compound annual growth rate by 2023.  Want to implement AR into your online store? Simply follow these steps.  Step 1: Identify Your Business Objective What do you seek to achieve with augmented reality? Or rather, what do you want your customers to experience? Is it an interactive interface or a product try-on feature? Step 2:  Determine the AR Tools to Use Once you’ve identified your business objectives, you’ll have a better idea of the AR solution to use. You could start with an AR platform that offers free licensing if you’re operating on a tight budget.  Step 3: Market Your New Technology Lastly, advertise your new technology to your audience.  The easiest way to do this is to create a short video that shows how the tech works and share it across your marketing channels.  Implementing AR is a surefire way to set yourself apart from the competition. Just make sure to test the technology before you deploy it to your audience to ensure a smooth and successful transition.  2. Personalized Experiences Today’s consumers crave personalized experiences.  In a survey conducted by Segment, 44% of the respondents said they’d become loyal customers if they received a personalized shopping experience.  If done right, product customization can propel your brand forward in unprecedented ways. And companies that provide personalized experiences are reaping big from it. Take Netflix, for example. According to inside sources, Netflix’s AI recommendation engine saves the company a staggering $1 billion each year.  So, how do you provide personalized experiences for your customers? One way is to use artificial intelligence (AI) and data-driven solutions to provide unique product customizations to each shopper that visits your online shop. You could customize product recommendations based on their purchase history, past actions, personal interests, and customer behavior.  3. Invest in Customer Service  Excellent customer service is one of the e-commerce best practices that can foster growth and repeat purchases. Here are some stats to bring this point home. 89% of shoppers are more likely to repeat purchases after a positive customer service experience (Salesforce) 60% of customers report that good customer service is vital for them to feel loyalty towards a brand (Zendesk) 83% of consumers say they feel confident working with a brand that resolves their complaints Going by these stats, it’s undeniable that excellent customer service is vital to increasing retention and driving existing customer lifetime value higher.  The converse is also true. Studies have shown that more than 50% of consumers will switch to the competition after their first negative encounter with a brand. That number rises to 80% if they have more than two bad experiences. As such, customer service should be at the forefront of your e-commerce success blueprint. Hiring more customer service personnel or virtual assistants could help you provide better customer service. If you are not planning to increase the headcount, you could invest in robust customer service chatbots.  4. Ramp Up Your Social Media Marketing Your team’s social media strategy should be connected with your content strategy.  Aim to repurpose your website content across your social media channels. This will not only increase visibility but also guarantee you a larger audience.  Social networks such as Instagram, TikTok, and YouTube are the best to include in your e-commerce marketing strategy. However, don’t underestimate the power of Facebook, as the platform has over 2.5 billion active monthly users.  Here are some tips to improve your social media marketing strategy. Post regularly (daily if possible) Leverage video Always use quality images when posting Use analytics to track your audience’s engagement Don’t use social media for promotions only For best results and increase in conversions, you may also want to invest in social commerce.  5. Leverage M-Commerce Statistics show that 67% of global e-commerce transactions are done on mobile.  So, to succeed in this competitive industry, your site needs to be optimized for mobile browsing and commerce.  But having a mobile responsive site isn’t enough. To capitalize on the growing m-commerce trends, you’ll also need to account for: Mobile banking Digital products Contactless payment options E-tickets Customer

What is a ShopWired Visual Customizer? Why Zakeke Visual Commerce for ShopWired? Zakeke is an out-of-the-box solution with incredible 2D imagery, cutting-edge 3D configuration, and augmented reality functions to quickly start selling custom products on your ShopWired store. No need to be a 3D or AR expert. Let’s take a look at some of the ways you can increase sales and engagements using visual customizers in ShopWired. 3D 360-Views It’s a well-known fact that when shopping online the main disadvantage is the fact that consumers cannot see items physically meaning some details are hidden in static images. Using only static images on your website ultimately means that you cannot provide a detailed insight into your product which unfortunately can result in a lack of sales and engagement from consumers. 3D Product Configurator  You can also use 3D technology to design a bespoke 3D Product Configurator. Customers love envisioning what their dream product will actually look like and with a visual customizer, you can allow customers to change material, texture, colour, dimensions, and much more in real-time. This type of 3D configuration bridges the gap between customization and interactivity and means your customers can interact with a realistic 3D model meaning, replicating that physical store experience. Augmented Reality and Live Preview With the rise of augmented reality, customers have come to expect some form of augmented reality from a brand. You’ll be glad to know that using a visual customizer, you can embed augmented reality and live previews into your store. With just a click of a button, customers can visualise how products will really look in their home, on their walls, in their drawers, etc. using augmented reality takes the customer experience to a new level that most competitors won’t be doing.  This again, immediately sets you apart from competitors in the industry, allowing your brand to be the industry leader in taking customer experiences to the next level online.  You can make these previews fully responsive and able to work on any device giving users a fast and intuitive mobile experience Product Customization Using a visual customizer, you can create a catalogue of customizable products where shoppers can create their dream products. using integrations like Zakeke, you can set infinite customizations for your customers to choose from. These can range from simple text and image customization to complex rules for showing the real effect of a method other than printing like engraving. Giving your customers freedom over the products they buy immediately increases your conversion rate. if a customer cannot find what they’re looking for elsewhere but they can create it exactly how they want with you, you’re almost 100% likely to secure the sale just by offering product customization alone. Unlimited Products & Storage With Zakeke, there are no limits to customizable products. Put simply, you can sell as many as you want. We give you the freedom and flexibility over complex pricing rules which means you can show different prices based on quantity, setup costs, number of colours, and even personalization areas. All of this data will be stored in the cloud on our bespoke system which means you never have to worry about the storage quantity needed for your 3D images and models. With this unlimited storage, the possibilities really are endless for your store. You can create products with confidence, knowing storage quantity will never be an issue for your store. The results? As you can see from our findings, using visual customizers in your store can have a great impact on your sales and engagement levels. With customers becoming savvier every single day it’s important that brands stay up to date with trends and constantly look for ways to offer customers an immersive interactive experience when it comes to buying products. Zakeke can help you do exactly that. Get started here If you are wondering what you can do with Zakeke, check out our DEMO STORE. Supported Platforms: Shopify WooCommerce Prestashop BigCommerce Salesforce OpenCart Etsy API ShopWired DISCOVER ZAKEKE START A FREE TRIAL   Stay up to date and follow us on LinkedIn, Facebook and Instagram

You need to use the most effective tools in today’s cut-throat eCommerce market to gain a competitive advantage. The optimal solution for your BigCommerce shop should be one that meets the current needs and demands of your consumers. Once a consumer arrives on your eCommerce website, you ideally want to keep them there and convert their lead into a sale. With the power of product customizers, businesses are taking user experience and engagement to the next level. Through its means of 3D configuration, AR and visual customization, BigCommerce product customizers invigorate your eCommerce website by grabbing the attention of its visitors and turning browsers into buyers. What Is A Product Customizer? A product customizer is an innovative and interactive tool through which users can interact with and that allow for the extensive and complete exploration of a physical product customization on a digital store. It emulates the experience provided by physical retail establishments by superimposing products in a completely navigable and accessible way. This allows consumers to better understand the products in which they’re prospective to buy, and thus facilitates the online sales and eCommerce process. How Can A Product Customizer Be Beneficial To My BigCommerce Store? Traditionally, eCommerce sites were limited to two dimensional representations of their products, which often posed barriers for their customers in regards to their ability to completely understand the nature and details of the product they were viewing. With the integration of a BigCommerce product customizer however, the online sales experience has been completely reimagined and streamlined, through its capacity to allow consumers to not only view products in a 360 degree manner, but to also permit users to design or customize products to their liking. By adopting this innovative technology, eCommerce websites are bridging a massive gap within online product sales which has the potential to greatly bolster engagement and conversions, while reducing returns. A BigCommerce product customizer and configurator is an interactive tool with live 3D models that enables online shoppers to explore products extensively, just like in a physical store. Potential customers can also design or customize products to meet their unique needs by adding or applying custom options like features, colors, materials, and more before buying. Why Is It Practical? While high-resolution product photos entice customers, producing them can be costly. A product customizer uses imaging technology to allow companies to display their items in a variety of images without the need for costly photoshoots. Customers see the world in 3D. 3D models of online goods make the items come to life, and the added dimension can position customers to personalize goods and envision their creations. By providing users with an experience that is as accessible to them as possible, online merchants are increasing their customer’s ability to visualize their products, and to ultimately decide on a purchase. Adding a product customizer to your Bigcommerce store could have a massively positive impact on your eCommerce business by increasing conversions, boosting engagement and strengthening customer relationships. What Can I Do On The Product Customizer Screen? A product customizer can provide users with an experience which is as interactive as possible by allowing them to customize products in a variety of ways. Users have the ability to add any custom features such as size, color and more before making their purchase. The product customizer will also provide users with a customizable version of the product that they’re viewing or designing, which gives them an opportunity to explore it in detail and to gain a deeper understanding of its structure, function and utility, also with 3D & AR views. After all, what better way is there to connect with your buyers than offering them a personalized and understandable experience? Product configurators are the next innovation set to change the game in eCommerce. By adopting a product customizer, online merchants can provide their customers with an interactive shopping experience that will increase conversions and boost engagement. With the ability to create detailed and immersive experiences in which their customers can view and design products, eCommerce websites will be able to elevate their business in a way that is entirely unique and unprecedented. If you want your customer’s buying journey to be as effective and efficient as possible, then you need a product customizer. If you are wondering what you can do with Zakeke, check out our DEMO STORE. Supported Platforms: DISCOVER ZAKEKE START A FREE TRIAL   Stay up to date and follow us on LinkedIn, Facebook and Instagram

As technology continues to advance, new innovations become relevant to the word of digital marketing, with the capacity to improve it forever, and one of those is 3D and AR viewers. They are tools that allow customers to view products in a three-dimensional or augmented reality space. This technology can be easily used to promote custom products, as well as regular items. It’s a new, effective approach of conveying product detail, quality and size with consumers and is quickly amassing interest for its ability to visually amaze its users. What Are The Benefits Of Marketing With 3D And AR? Adding a 3D and AR viewer to your marketing strategy can be an extremely powerful way to increase brand awareness and promote custom-made products. By allowing customers to view your products in a realistic, three-dimensional setting, you’re giving them the opportunity to get a better understanding of what they’re buying and how it would look in their home. How Does 3D And AR Technology Apply To Marketing? The most pertinent way in which 3D and AR technology is used in marketing is through the integration of product viewers. These viewers allow customers to interact with your product in a realistic and engaging way, often by using animations or motion graphics to bring it to life. What Types Of Businesses Can Benefit From 3D & AR Technology? Any type of business can benefit from the inclusion of 3D and AR technology in their marketing strategy, but those that sell custom-made products and other tangible goods stand to gain the most from it. Integrating 3D And AR Technology Into Your Marketing If you’re looking to add a 3D and AR viewer to your marketing strategy, there are a few things you need to take into account. Firstly, you need to decide what type of 3D or AR technology you want to use. There are many different types available, so it’s important to select one that will be the most effective. AR Product Previews One of the most common types of AR marketing applications is a real life product preview. This gives customers an opportunity to place a virtual model of a product in their living room, bedroom, or other part of their home before they buy it. Once this is done, they can see how it fits into their space and all the various ways it could be used. Typically, a product preview requires that customers have a few photos of their home or living area available to use in the viewer. These images can be uploaded right from a customer’s phone or social media account, and they give them a good idea of how the product would fit. Once the visual configurator is active customers can spend time moving the product around until they see exactly how it fits into their space. This increases rates of customer success, giving users an opportunity to imagine themselves actually using the product, and can result in an increased willingness to make a purchase. 3D Product Visualization Many businesses also find that 3D and AR technology can be used to create engaging product viewers. These demonstrations can go beyond just the actual product image itself and show customers how it looks and presents as a whole, 3D item. For example, they may be able to rotate the object on each axis, zoom into it and also see parts that would typically have been obscured from view – such as the backside of a piece of furniture. This level of detail can be extremely useful for businesses that sell custom-made products, as it allows customers to get a much better idea of what they’re buying. They can see how all the different parts fit together, ensuring that there are no surprises when the product arrives. In addition, this type of viewer can also be used to show off a product’s features and its capabilities. This can be extremely useful for businesses looking to increase brand awareness and stand out from the competition. How Can I Begin Marketing With 3D & AR Technology? First, you’ll need to work with a 3D and AR technology provider. Zakeke’s 3D & AR viewer is compatible with all major browsers across all platforms. Loads instantly on all devices. No app or plugin installation is required to deliver 3D & AR content to millions of users. Open a link or scan a QR code and evolve your offer in real time. There are endless possibilities when it comes to using 3D and AR technology in marketing, but the main goal is always to create an interactive experience that allows customers to better understand your product. By giving them a realistic view of what they’re buying, you’re sure to increase sales and brand awareness. If you’re looking for a way to engage the customers your brand already has and attract new ones, 3D and AR technology might be the answer you’ve been looking for.

Etsy provides a unique e-commerce shopping experience for small businesses and creators to sell vintage items, handcrafted products, and everything in between. However, competition can be fierce. With over 4.4 million active sellers on Etsy, sellers need to do everything they can to stand out from the rest of the competition and get the sales they want to see. Here are five ways you can increase the sales of your Etsy custom products and enhance your overall visibility on the platform.  Only use high-quality visuals When it comes to online shopping, high-quality imagery is key to converting prospects into customers. It can also help prevent returns and create positive reviews because your customers know that what they ordered is what they got. This is particularly true when it comes to small businesses selling handmade or homemade items. Your product photos and Etsy custom products imagery needs to be top-of-the-line to build trust with your customers and build a valuable online presence.  Start by using a professional camera and utilizing natural lighting. This will help keep your images looking crisp and consistent. If your products are more intricate, make sure the products are on a background that’s not distracting so you can highlight important features. Lifestyle images can also be a great option for driving sales and convincing prospects to make a purchase. Never forget: You only have a few seconds to leave a valuable impression on potential buyers. Don’t assume they’ll read your product descriptions. Take the initiative and make an effort to provide them with everything they need to know in the high-quality imagery.  Prioritize SEO Did you know SEO applies to Etsy, not just Google? With over 60 million product choices to choose from, it’s time to enhance your product listing and prioritize keywords to get the sales you want to see. Making small changes to optimize your product listing can help increase your visibility and push your products closer to the top of the search page. You’ll want to make sure to always include your keywords in your product title and product description. You can choose to be as detailed as you want with your keywords. For example: Let’s say you’re selling heart-shaped necklaces. For starters, you’d want to make sure the words “heart” and “necklace” are in the title. You can choose to take it a step further by adding that it’s made with sterling silver or that it can be personalized.  Your title may end up looking something like this, “Personalized Sterling Silver Heart Necklace.” This will help enhance your searchability and allow you to reach your target audience.  Cross channel marketing opportunities  Once your Etsy shop is set up, your listings are optimized, and you upload your high-quality imagery, it’s time to start marketing yourself. You can’t assume that all of those steps are going to be enough to thrive on this platform. That’s where cross-channel marketing comes in. You can start by setting up an Instagram, Facebook, or Pinterest profile to show off your products. Connect with your friends and family and encourage them to share your content.  You can share new products with your following, put together a giveaway, offer exclusive promos and provide them with a sneak peek at new products you plan on selling. Remember to engage with your following and build a relationship with them to ensure they become long-lasting customers that cherish your small business.  Once you start to get more sales, you can consider implementing email marketing. This is an easy way to connect with people who have already purchased from you, ask for reviews, or send them sales or deals they can use in the future. Adding a visual customizer  Using a visual customize for visual customization or Etsy custom products can help you start selling customizable products without the hassle of manual work. Zakeke lets you personalize any type of product and visualize how they’ll look before checking out with 3D & AR. You’ll never have to prepare proofs again or hear back from angry customers complaining “this isn’t what it’s supposed to look like!”  Not only does an Etsy custom designer help you streamline productivity but it can also help you save money in the end. With over 42.7 million buyers looking for new products to purchase, it pays to stand out from the rest of the competition with an Etsy customizer. Competitor Research One of the best ways to up your Etsy game is by analyzing what your competitors do. Take a closer look at what is and isn’t working for them. How can you mimic it or use it for your success? How do they set up their product titles or visual customization? Take it one step further and see if they have social media profiles, a blog, or a website. Never be afraid to revise, adjust, and make changes to your Etsy strategy. That’s the best way to grow your small business on Etsy. As you start to look for ways to enhance your visibility on Etsy, never be afraid to use tools that can help make the user experience better for everyone. At Zakeke, we’re committed to helping enhance the user experience that will lead to more 5-star reviews, fewer returns, and fewer complaints. If you are wondering what you can do with Zakeke, check out our DEMO STORE. Supported Platforms: DISCOVER ZAKEKE START A FREE TRIAL   Stay up to date and follow us on LinkedIn, Facebook and Instagram