Etsy provides a unique e-commerce shopping experience for small businesses and creators to sell vintage items, handcrafted products, and everything in between. However, competition can be fierce. With over 4.4 million active sellers on Etsy, sellers need to do everything they can to stand out from the rest of the competition and get the sales they want to see.
Here are five ways you can increase the sales of your Etsy custom products and enhance your overall visibility on the platform.
Only use high-quality visuals
When it comes to online shopping, high-quality imagery is key to converting prospects into customers. It can also help prevent returns and create positive reviews because your customers know that what they ordered is what they got. This is particularly true when it comes to small businesses selling handmade or homemade items. Your product photos and Etsy custom products imagery needs to be top-of-the-line to build trust with your customers and build a valuable online presence.
Start by using a professional camera and utilizing natural lighting. This will help keep your images looking crisp and consistent. If your products are more intricate, make sure the products are on a background that’s not distracting so you can highlight important features. Lifestyle images can also be a great option for driving sales and convincing prospects to make a purchase.
Never forget: You only have a few seconds to leave a valuable impression on potential buyers. Don’t assume they’ll read your product descriptions. Take the initiative and make an effort to provide them with everything they need to know in the high-quality imagery.
Prioritize SEO
Did you know SEO applies to Etsy, not just Google? With over 60 million product choices to choose from, it’s time to enhance your product listing and prioritize keywords to get the sales you want to see. Making small changes to optimize your product listing can help increase your visibility and push your products closer to the top of the search page.
You’ll want to make sure to always include your keywords in your product title and product description. You can choose to be as detailed as you want with your keywords.
For example: Let’s say you’re selling heart-shaped necklaces. For starters, you’d want to make sure the words “heart” and “necklace” are in the title. You can choose to take it a step further by adding that it’s made with sterling silver or that it can be personalized.
Your title may end up looking something like this, “Personalized Sterling Silver Heart Necklace.” This will help enhance your searchability and allow you to reach your target audience.
Cross channel marketing opportunities
Once your Etsy shop is set up, your listings are optimized, and you upload your high-quality imagery, it’s time to start marketing yourself. You can’t assume that all of those steps are going to be enough to thrive on this platform. That’s where cross-channel marketing comes in.
You can start by setting up an Instagram, Facebook, or Pinterest profile to show off your products. Connect with your friends and family and encourage them to share your content.
You can share new products with your following, put together a giveaway, offer exclusive promos and provide them with a sneak peek at new products you plan on selling. Remember to engage with your following and build a relationship with them to ensure they become long-lasting customers that cherish your small business.
Once you start to get more sales, you can consider implementing email marketing. This is an easy way to connect with people who have already purchased from you, ask for reviews, or send them sales or deals they can use in the future.
Adding a visual customizer
Using a visual customize for visual customization or Etsy custom products can help you start selling customizable products without the hassle of manual work.
Zakeke lets you personalize any type of product and visualize how they’ll look before checking out with 3D & AR. You’ll never have to prepare proofs again or hear back from angry customers complaining “this isn’t what it’s supposed to look like!”
Not only does an Etsy custom designer help you streamline productivity but it can also help you save money in the end. With over 42.7 million buyers looking for new products to purchase, it pays to stand out from the rest of the competition with an Etsy customizer.
Competitor Research
One of the best ways to up your Etsy game is by analyzing what your competitors do. Take a closer look at what is and isn’t working for them. How can you mimic it or use it for your success? How do they set up their product titles or visual customization?
Take it one step further and see if they have social media profiles, a blog, or a website. Never be afraid to revise, adjust, and make changes to your Etsy strategy. That’s the best way to grow your small business on Etsy.
As you start to look for ways to enhance your visibility on Etsy, never be afraid to use tools that can help make the user experience better for everyone. At Zakeke, we’re committed to helping enhance the user experience that will lead to more 5-star reviews, fewer returns, and fewer complaints.
If you are wondering what you can do with Zakeke, check out our DEMO STORE.
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