Custom sports products are in high demand these days. This is partially because custom products fit better and are more comfortable to wear, but also because custom gear just looks better. That’s great news for businesses offering customization tools, such as augmented reality (AR) and virtual reality (VR) configuration tools, because it enables them to boost their sales and stand out from the crowd.
Customers love customization
Custom sports products have been around for a long time, but it’s only recently that smaller companies have started to offer customization tools that allow customers to create unique, one-of-a-kind custom sports equipment. By offering your customers the ability to customize their own gear, they’ll be more likely to purchase for a number of reasons.
First and foremost, nobody likes having the same gear as a million other people. By enabling your customers to customize their gear, they’ll be able to create something unique to them, which is a huge selling point that all customers will love,
Also, off-the-rack sports gear never quite fits perfectly, and comfort is key when it comes to performing well during the game. By allowing your customers to create custom sports equipment, they’ll be able to tailor their new gear to them specifically, which means it will fit better and be more comfortable.
Augmented reality (AR) changes everything
For those who haven’t heard of augmented reality before, this is essentially a technology that allows companies to superimpose graphics over the real world.
Thanks to Virtual Try-On Technology, if a customer takes a photo of themselves, they can upload it and see how custom sports gear will look and fit on them without having to make the trip into the store. This helps people get a better idea of what they’re buying. Plus, when you add other customization tools to your online store, they’ll be able to tinker with their new gear until it looks and fits exactly the way they want it to. This means the odds of them making a purchase will skyrocket, and the odds of them requesting a refund drop to virtually zero.
Online configuration makes shopping for custom gear easy
When big e-commerce sites, like Amazon, first came out, it was a game changer; it meant that you could shop for gear and equipment from the comfort of your own home. The problem with this sort of shopping, though, is that it doesn’t allow you to customize or configure anything, apart from maybe the size or color of your equipment.
Nowadays, more and more online retailers are offering advanced solutions that allow customers to easily customize every small detail of the gear and equipment they purchase. Virtual reality tools allow shoppers to see their new gear in a 3D environment, and AR technology allows shoppers to try on their gear virtually; this is a huge leap forward in terms of being able to purchase gear online with confidence and will certainly be the industry-standard in the years ahead.
For now, most companies still don’t have AR and VR technology enabled for their online stores. This is probably because most small-mid-sized online retailers don’t know how to get started with implementing this sort of solution.
Offering your customers the ability to customize their own gear and equipment and then view that gear in 3D with AR and VR tools is a gamechanger. Not only will the gear be tailored to them as an individual, which means that it will fit perfectly and be comfortable, but it will also allow them to show off their personality and style.
In the near future, VR and AR technologies will be the norm when it comes to online shopping, but with Zakeke, you can easily implement these tools today, which will help you get ahead of the curve and stand out from the crowd of competitors in the sports gear industry.
With Zakeke, you can easily allow customers to customize any product with only a few clicks. Plus, you’ll be able to offer live 3D view tools and AR configuration options. So, to learn more and get started, be sure to check out Zakeke today.
Customize your own products today with Zakeke
Customization is about giving the customer choices in the products they purchase. We integrate with a variety of ecommerce, fulfillment/logistics, and other business services. So, ready to start your own custom product line?
If you are wondering what you can do with Zakeke, check out our DEMO STORE.