Why Interactive Product Customization Is Essential to Fashion Brands Today

Conversion rate with 3D

Customization allows consumers to personalize an item’s appearance, fit, size, and other key features. It gives people a unique sense of ownership that could not be found in mass-produced goods. In the fashion industry, this capability can connect a business with its target customer in a meaningful and profitable way.


The Unwavering Potential of Product Customization

Over the years, many fashion brands have tried to tap into the vast potential of interactive customization. Its promise has never been fully realized. Whether the technology was not evolved enough, the market not mature enough, or the execution not good enough, mass customization never got the needed traction in the fashion industry.

Still, despite the failed attempts in previous years, the potential of interactive product customization has not diminished. Studies show that today’s generation is willing to spend more on items that are bespoke or personalized. This includes clothing and jewelry items.

The Role of Technology in Product Customization

With the series of digital innovations in recent years, the time is ripe for another shot at interactive product customization. Today’s customization software technology can easily bridge the gap between user creativity and product supply chains, delivering a unique user experience that was not possible in the past.

What is more, the last few years have seen a significant drop in the resources needed to develop a platform that can deliver customization options with high quality and reliability. This means that the software solutions are readily available and relatively cheap, adding very little to a clothing company’s overhead cost.

The Benefits of Product Customization

Customization software technology has found its way into the e-commerce industry. Fashion design software solutions are available in the market and can easily be integrated into e-commerce websites and online fashion brands.

Apparel design software for designing clothes, shoes, and other items is empowering the fashion industry and enabling interactive product customization on a much wider scale. The emergence of this technology has allowed fashion brands to meet a consumer demand that has long been waiting to be gratified.

Studies have shown that 80% of today’s consumers are more likely to purchase from sites that offer personalized experiences such as product customization. This is especially true in the fashion industry, where individuality and originality are the driving force behind virtually every purchasing decision.

With the increasing demand for bespoke products, the improving ability of manufacturers to provide them, and the growing urgency for limited physical contact, it is safe to say that product customization is here to stay this time around.

Information technology, responsive supply chains, and flexible organizational structures have allowed brands to deliver a wide range of products that meet the unique needs of each customer.

Ideal market conditions, evolving manufacturing technology, and the availability of software solutions have aligned like never before, allowing brands to offer personalized products close to the price point of mass-produced goods. This is another factor that was not present in the previous iterations of wide-scale product customization and another reason why now is the right time for interactive customization.

Choose the Right Partner

For fashion brands today to thrive, they must find way to integrate product customization into their e-commerce websites. One way to do this is by using Zakeke, the cloud platform that empowers e-commerce stores by enabling live product customization.

How it works? Request a demo here or Start a free trial now!

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