Augmented Reality vs Virtual Reality: all the differences
Virtual Reality (VR) and Augmented Reality (AR) have created quite a buzz in the tech world. Their applications in retail grow by the day, and organizations adopting them are seeing a quantum leap in revenue. According to Deloitte research, 90% of companies with annual revenues between $100 million and $1 billion are now leveraging AR and VR. Both VR and AR have great potential for industrial applications but are currently seeing the biggest growth in e-commerce and gaming. Augmented Reality vs Virtual Reality: how do these technologies differ from each other? In this guide, we’ll discuss VR and AR in detail and explain what Augmented Reality and Virtual Reality are. We’ll also look into their application in e-commerce. Let’s dive in! What is Virtual Reality (VR)? Virtual Reality is a simulated experience that can be identical or different from the real world. By using appropriate hardware, VR allows users to be fully immersed in the virtual world. VR is achieved through the use of computerized systems to generate three-dimensional images that can be interacted with in a seemingly real way by users wearing specialized headsets. These headsets track a person’s movement, allowing them to see and interact with the virtual world in an immersive way. Most headsets have built-in audio, which allows users to hear what’s happening around them. How does Virtual Reality work? The focus of virtual reality is to simulate a new reality. By using appropriate hardware, users can see and interact with the virtual world. To explore and interact with 3D environments, the user utilizes computers and sensory devices like headsets, gloves, and controllers. Due to the special lenses in the headsets and controllers with sensors, users can experience the virtual world and interact with it as if they were in the real world. What is Augmented Reality? As the name implies, Augmented Reality (AR) augments a user’s surroundings by adding digital elements to a live object. It leverages technology to superimpose digital information on the user’s real-world view. Unlike Virtual Reality, Augmented Reality is accessed using common devices, such as mobile phones. It superimposes content, such as characters on top of a camera viewer or video, which most users have, making it more accessible and usable in retail and e-commerce. How does Augmented Reality work? Augmented Reality uses computer vision, mapping, and depth tracking to display appropriate content to the user. This way, all data is collected in real-time via a camera and processed directly. Using AR, the user’s physical environment is enhanced with digital content in real-time. Key differences between AR and VR While both VR and AR provide users with an immersive experience, each technology is unique and uses different equipment. So, what’s the main difference between them? The key difference is in the way they meet the user’s needs: Virtual Reality tends to replace the real world, while Augmented Reality attempts to add virtual elements to it by projecting digital content on top of the environment being viewed by the users. In other words, whereas VR replaces your vision, AR adds to it. Also, since Virtual Reality focuses on total immersion, the devices used require shutting users off from the real world by blocking their field of view to project VR content instead. In contrast, it’s possible to use Augmented Reality in both 2D and 3D environments, such as on smartphones, so users don’t need to be shut off from the real world. Here are the key differences between VR and AR. Virtual Reality Purpose: the system replaces reality and simulates the virtual environment; Experience: VR is 75% virtual and 25% real; Degree of immersion: users are partially immersed in the action; Device: special equipment needed (VR headsets, controllers, gloves, etc.); Enhancement target: VR enhances a fictional reality; Control of the senses: users are controlled by the system. Augmented Reality Purpose: the system adds digital information to augment the real-world environment; Experience: AR is 25% virtual and 75% real; Degree of immersion: users are fully immersed in the action; Device: no special devices are needed. A smartphone is enough to experience AR; Enhancement target: AR enhances both real and virtual worlds; Control of the senses: users can control their presence in the real world. How to use AR and VR in e-commerce? Virtual Reality and Augmented Reality are extensively being used in today’s business world. From retail stores to the automotive industry to designers, brands are harnessing the power of VR and AR to improve Customer Experience, boost sales, and achieve a competitive edge. Augmented Reality vs VR: here are some examples of brands using them in their e-commerce stores. IKEA IKEA, a global home furnishing retailer, has taken the front seat in adopting AR. In 2017, the retail giant launched the “IKEA Place” app that lets customers experience the benefits of AR through their phones. Through the IKEA Place app, shoppers can envision IKEA furniture in their homes by overlaying a 3D representation of the furniture with a live video stream of their homes. Gucci Gucci, one of the most important international fashion & luxury brands, was one of the first brands to leverage Augmented Reality in its stores nationwide. The Italian fashion brand added an AR feature to the Gucci app – a feature that allows users to “try on” sneakers. Users can virtually try on products through the app, a feature that gives them a visual representation of how the product will look on them in real life. Wayfair IKEA isn’t the only furniture company leveraging AR. In 2020, Wayfair introduced an enhanced version of its “View in Room” app to improve the Shopping Experience of its customers. The AR-enabled app allows customers to see how the furniture would look in their home and whether it will fit their space. For furniture retailers, the use of AR can significantly drive sales. Research has shown that consumers are 11 times more likely to purchase furniture if they can see what it would look like in their homes using AR. And
Zakeke named a Leader and awarded 8 badges in G2 Winter 2023 Reports
G2, one of the most trusted business software and services review platforms, has recently released the G2 Winter 2023 Reports. We are proud to announce that Zakeke has been awarded a total of 8 badges, including the Leader badge in the Visual Product Customization category. We could reach this incredible milestone thanks to our incredible customers and their support and reviews: that’s why we’re constantly working to add new features and improve our platform for them. Here’s a closer look at the G2 Winter 2023 Reports and the awards received by Zakeke. Overall Visual Product Customization Software Leader Zakeke has been recognized as a Leader in the Grid® Report for Visual Product Customization. Visual Product Customization software help brands and retailers provide consumers with seamless 3D visualization and configuration options and product personalization through 2D, 3D, and Augmented Reality. These software solutions, like Zakeke, improve the Customer Experience, increase sales and conversion rates and help merchants improve the overall performance of their business. In addition, our cloud-based platform has also been recognized as a Leader in the “Small Business” category. We work every day to help startups and small businesses scale up their business through innovation and automation. Easiest setup, fastest implementation and best usability Zakeke has received additional badges in the Visual Product Customization category: Easiest Setup; Most Implementable; Fastest Implementation; Best Usability; Easiest Admin. Zakeke has been recognized as the easiest and fastest Visual Product Customization software to set up and use, both for merchants and consumers. Zakeke can be easily integrated into any eCommerce platform with a Plug&Play integration. In addition, customers can try out the tool for 14 days and book a free demo with a professional to better understand how to use the platform. Moreover, Zakeke has not only received recognition badges in the Visual Product Customization category. Thanks to high Customer Satisfaction, it has been recognized as a High Performer software in the Grid® Report for Visual Configuration. We’re happy to see you here! While you read this content, feel free to give a look at Zakeke, the Visual Commerce platform that will take your store to the next level.
360 Product Views For eCommerce: 5 Pros & Starting Tips
Over the past few years, consumers have gotten used to the convenience of shopping from the comfort of their own homes. Even before many countries and states were experiencing mandatory lock-downs and instilling stay-at-home orders for the prevention of the spread of the coronavirus disease, consumers were enjoying the ease and comfort of shopping online for their essentials and decorations. However, since the COVID-19 pandemic has been affecting countries all over the world, this desire to utilize online shopping methods far outweighs many people’s desire to shop in stores. This has led to a dramatic increase in the number of businesses on the online market and this number is continually increasing as more and more businesses are building their own online presences in order to keep up with their competition. Whether you are a large chain corporation or a small single-person-run business, there are important trends to keep up with if you don’t want to risk falling behind your competitors: 3D product visualization and 360 product views are among them. Todays’ Ecommerce Trends Let’s find out which are the main new trends that are driving e-commerce today: What Customers Want: 3D Experiences Customers want to know what they are buying when they are purchasing something. Unfortunately, with the majority of shopping happening online where things can often be difficult to accurately assess, this can be challenging for customers who are looking for something that will fit in a space or something that simply has the features that they are looking for. Because of this, it is extremely important to be attuned to the evolving technology that can help your business give your customers easy access to the information they need to make informed and confident decisions. After all, businesses today are more focused than ever before on customer satisfaction and customer experience. With so many competing products and brands on the market today, creating a loyal and satisfied customer base is an essential part of running a business. So, how can you make your customer experience better and give them a more realistic view of your products? Simple, use 360-degree or 3D product views for the products you offer. This technology can also be a great way for businesses to promote custom-made or customized products and it can help your customers not only see what exactly they are buying but also how it will look once it is in their homes. This allows customers to get a better connection with the product and can help to improve the chances of a sale. A 360 product viewer with hotspots can be a great way to help your customers feel like they are getting a more interactive and enjoyable experience while still not requiring them to leave their homes when they are looking for a new product. What Is a 360 Product Viewer? A 360 product viewer software is a tool which enables e-commerce businesses to present their products interactively and engagingly. It provides customers with a 360 degree view of products, allowing them to zoom in or check every detail from all angles. With a 360 product viewer, customers can really experience the product with a more realistic and customized shopping experience. Benefits of 360 Product Views The use of 360 product viewer software is incredibly helpful for customers who are purchasing a product. What are all the benefits of 360 product views? A 360 product viewer helps customers to see a more detailed view of the features and dimensions of the item. It allows them to feel more confident in their decision to purchase the product and therefore increases the likelihood of a customer making a purchase. Another advantage is the possibility of creating a 360 spin image of products, much more engaging for the customer. 360 product views also allow the customer to feel more like they are in a traditional brick-and-mortar store without actually having to leave their homes. By providing them with the ability to zoom in and “turn over” products virtually with a 3-dimensional model of the product, customers can feel like they are interacting with your products like they were in a store. A 360 viewer also helps businesses reduce the number of returns and unsatisfied customers that they have due to products not being what the customers think they are. Seeing products in 3D, and visualizing all the details, helps customers make purchase decisions. 360 image viewers attractively present products, making them stand out from the competition: that’s why a 360 product viewer can improve product visibility and attract more customers to the website. Think about 3D advertising: it’s able to showcase even the most complex products, helping customers understand the true value of the product even without seeing it in person and through a screen. With a better product presentation and an improved Customer Experience, it will be easy to boost e-commerce sales. Since these 360 images can be so much more engaging for customers, it can be a great idea for businesses to implement an easy 360 product viewer software solution, like Zakeke’s 3D & AR Product Viewer, that can help them offer these more interactive product descriptions to their customers. With Zakeke’s software, businesses can see up to a 250% increase in conversion rates and appeal to the 70% of customers who prefer interactive 3D models to video or static photo product advertisements. 3D and 360 Product Views: What’s The Difference? When it comes to 3D commerce, you may be wondering if a 3D or 360-degree viewer would be better or if there even is a difference between the two. This is a challenging question because oftentimes these two types of views will be used interchangeably within companies and software solutions. This means that it is hard to give a concrete answer on what exactly defines a 3D view and what exactly defines a 360 view. That being said, there can be some differences between the two so it is important to know what type of view you are looking
Top 7 Best Shopify Product Configurator Apps: 2024 Ultimate Guide
Immersive experiences and customization are the two main trends driving modern e-commerce: product pages with 3D models and AR technology generate a +250% conversion rate and by 2026 over 60% of consumers will require a 3D shopping experience. For this reason, eCommerce businesses have to consider introducing solutions that can build a unique and interactive shopping experience, which can best present their products. This is where tools like eCommerce Product Configurators come in! Product Configuration for e-commerce provides many benefits, allowing customers to customize and configure products according to their needs and preferences, improving product visualization and increasing customer engagement and satisfaction. Now the most common question: how to implement product configuration in your store? Is it expensive? No, there is a very simple way! If you manage a Shopify store, you’re in the right place! Let’s discover together what are the best product configurations for Shopify and how to choose the best one. What Is A Product Configurator? Regarding product configuration in e-commerce, refers to the process that allows customers to create made-to-order products. That’s right, the customer can customize their products by choosing material, design, features, and much more. Why integrate a 3D configurator software? What are the benefits of 3D Configuration? Difference Between Product Configurators & Customizers When we talk about Shopify Customizer & Shopify 3D Configurator, what is the difference? When we talk about product customization, we generally refer to visual customization. The possibility to add texts, images, change colors. The world of configuration includes an additional step: configuring products means also choosing materials, components, and finishings, creating 360° made-to-order products. Depending on the type of business in question, one can opt for a Visual Product Customizer or a 3D Configurator, considering which tool is the best to achieve their business goals. How To Choose The Best Shopify Product Configurator? Before getting into detail about the best Shopify Product Configurators, let’s talk about the main factors to consider during selection: Top 3D Shopify Configurators in 2024: Selection Guide Here is a comprehensive guide to the best Shopify Product Configurator. We recommend reading it to the end to choose the one that best suits your store’s needs: #1. Zakeke Shopify Rating: 4,6 Securing the leading position among Shopify Configurators… Zakeke! And it’s not just because this is our blog. Zakeke goes beyond being a mere Configurator: it’s a comprehensive Visual Commerce Platform. It offers instant 2D product personalization, sophisticated 3D configuration and visualization, as well as engaging Augmented Reality and Virtual Try-On experiences. Highlights: Pros: Cons: Pricing: Starts at €13/month. There’s a 14-day Free Trial on offer. Get started: Test Zakeke with a 14-day free trial (you can integrate it by yourself into your e-commerce platform) or schedule a demo to explore its full range of functionalities. #2. Angle 3D Shopify Rating: 5 Angle 3D is an exclusively Shopify-based 3D Product Configurator. It allows businesses to design and configure their products using an intuitive and easy-to-use interface. Angle 3D allows you to choose a product and make it fully customized. Thanks to its advanced 3D graphics engine and 3D modeling features, Angle 3D offers a highly real-time product visualization, allowing customers to see exactly how they will receive the product at home. Angle 3D is a 3D configurator, but it isn’t a Visual Product Customization software, so it may not be suitable for printing industries seeking customization and doesn’t offer a Virtual Try-On for made-to-order products. Highlights: Pricing: Starts at $39/month. 14-day Free Trial avilable. #3. Expivi Expivi is a cloud-based Shopify custom product builder with advanced 3D visualization and configuration features. It offers a wide range of customization options with a user-friendly interface that makes the configuration experience simple and interactive. In addition to 3D configuration, Expivi also offers an external AR product view App, a CPQ tool, and a 3D Viewer. Unlike Angle 3D, Expivi integrates not only with Shopify but also with Magento, WooCommerce, LightSpeed, and SAP (but is not available on marketplaces). Highlights: Pricing: On request. #4. Vectary Vectary is a 3D product Viewer, not really a 3D Product Configurator. It allows businesses to create interactive and highly realistic product models with a user-friendly interface. The tool can create 3D models from scratch or use pre-loaded assets from its library. Vectary’s advanced visualization features help businesses present products in an engaging and interactive way, increasing conversion rates. It is not suitable for visual product customization. Highlights: Pricing: Free Starter version available with limitations. #5. Threekit Threekit is a cloud-based 3D Product Configurator that provides dynamic product visualization experiences. It offers Visual Photography solution (for visual product customization only) and Augmented Reality. Threekit provides high-level 3D product rendering with the VRay technique and allows you to create 3D models of products directly within the platform. It integrates with Magento, Shopify, BigCommerce, and Salesforce CPQ but doesn’t offer Plug&Play integrations, so you might find it difficult to install and with a longer onboarding process. Highlights: Pricing: On request. #6. LevAR Shopify Rating: 4,5 LevAR is a Shopify Product Configurator that allows businesses to provide an interactive shopping experience to customers. Customers can configure the product as they wish and preview it using Augmented Reality before purchasing thanks to LevAR’s advanced product visualization and customization features. The company must request the creation of the 3D model directly from their account and LevAR provides a quote proposal that can be accepted or discussed again. Highlights: Pricing: Starts at $59/month. 14-day Free Trial available. #7. InkyBay Shopify Rating: 4,9 InkyBay is a Shopify personalization app. It has many customization options and works exclusively on Shopify (the dashboard is integrated into the Shopify back-office). InkyBay is a 2D customizer and the configurator is part of advanced settings, so all configuration options and attributes are managed in 2D. The interface is customizable (even through CSS) and rich in graphics features for the printing industry, but InkyBay does not integrate with POD services or Dropshipping services or even Marketplaces. Highlights: Pricing: Starts at $19,99/month. 21-day Free Trial available.
What are the main benefits of personalization in eCommerce?
As the shift to eCommerce intensifies across the globe, more and more businesses are looking to provide personalized eCommerce experiences. The reason? A study by McKinsey has shown that 78% of shoppers in 2021 chose to pay more for brands which provide custom services or personalized experiences. What do these eCommerce personalization trends tell us? Personalization should be an integral part of your eCommerce marketing strategy. What are the benefits of personalization in eCommerce? When used efficiently, it can increase customer interactions with your brand, boost conversions and give you a better understanding of your customers. But what exactly is personalization in eCommerce, and why should you care? In this article, we’ll delve into the crux of personalization in eCommerce and outline all the benefits that can accrue to your business when you provide personalized experiences. What is eCommerce personalization? Before we dive into the benefits of eCommerce personalization, let’s first define it. Ecommerce personalization is simply creating a personalized customer experience. Personalization can take many forms: 8 benefits of personalization in eCommerce By leveraging eCommerce personalization, you can enjoy the following benefits. 1. Increased Conversions and Sales A recent Demand Gen study found that leads nurtured with targeted content produce a 20% increase in sales opportunities. Personalization helps your eCommerce to better target prospects and nurture them well to convert them into sales. Through personalization, you’re helping your customers cut through the clutter and find exactly what they’re looking for. For instance, a personalized home page helps reduce the bounce rate. That’s because the page has been curated according to the shopper’s preferences or buying habits, which increases engagement and conversions. In addition, offering customers the opportunity to create custom products helps to increase sales. Customized products allow customers to perceive a higher value and eliminate traditional price uncertainties. 2. Improved Customer Experience Personalized product recommendations, offers, and promotions help customers narrow down their choices. Studies show that nearly 40% of shoppers have left an online store because they were overwhelmed by too many options. If you offer a wide variety of products catering to different demographics and target groups, designing your website in a way that allows customers to filter content and get curated recommendations can increase their shopping experience. Or, in addition, offering customers the possibility to customize their products and create them exactly as they want enables them to improve the Customer Experience by making it interactive and innovative. 3. Improved Customer Loyalty Ecommerce personalization improves Customer Loyalty. By showing your customers you care about their needs and going the extra mile to provide personalized offers or products, you’ll improve their shopping experience. And better Customer Experience leads to Brand Loyalty. Satisfied customers will not only repeat purchases but also recommend your business to their friends. 4. Increased average order size Providing personalized experiences leads customers to purchase more every time they visit your website. How does it happen? Personalization displays the items customers love based on their past purchases and search history. For example, a customer looking to purchase a PlayStation 5 can end up buying controllers, a PS5 bag, and a few games. Before directing the shopper to the checkout page, you can always throw in a few recommendations based on what they’ve put in the cart. 5. A better understanding of your customers The customers’ data collected on your eCommerce site provides valuable insights into your customers’ behaviour-product preferences, buying habits, motivation, etc. You can use these insights to revamp your personalization strategies and serve your customers better. Customer insights can also help you determine which products to discontinue and/or restock in bulk. 6. A competitive advantage With the stiff competition in the eCommerce space, the one thing that can truly set your website apart is the experience you offer your customers. Ecommerce personalization helps you achieve just that. Customers can sometimes change their minds in the blink of an eye. However, if you provide a personalized experience they can’t find elsewhere, they’re more likely to stick around and become your brand advocates. 7. Increased Engagement Many shoppers feel frustrated when an eCommerce website is not personalized. But if a website is personalized and shoppers can interact with it better, they’ll naturally want to spend more time on it. In other words, customers will engage more with a website that offers product customization or Customer Experience personalization. For instance, giving the customer the possibility to customize a product and create it from scratch according to his needs makes the Shopping Experience interactive and makes the customer feel at the centre of attention. 8. More traffic to your store When you provide personalized experiences to your customers, they’ll automatically want to spend more time on your website and visit it frequently. If your website is personalized in a way that piques buyers’ interest, you’ll not only experience a spike in traffic but conversions too. Ecommerce personalization: let’s start with Product Customizer software Now that we know what are the main benefits of personalization in eCommerce, it’s easy to understand why offering a personalized experience is the best way to increase sales and stay competitive in today’s fast-paced business environment. How to start offering a custom Shopping Experience? Let’s start with Product Customizer Software! Offering customers the ability to create and customize their products with real-time visualization allows your eCommerce to build a better Customer Experience, improve Customer Satisfaction and boost sales. You can start trying our Zakeke, our eCommerce Visual Product Customizer. Zakeke helps eCommerce businesses scale up their business by building an innovative and interactive Shopping Experience for consumers thanks to 2D customization, 3D visualization and Augmented Reality. How to start? Quite simply, Zakeke is a plug-in and it integrates seamlessly with all leading eCommerce platforms. Also, setup becomes even easier with the help of the Support Team and the ability to book a free Demo to understand which of our platform’s features best meet your needs.
January 2023 Release Notes
You add extra information explaining and detailing your price rules for your customers, it’s now possible to be more independent managing and adding languages to your Zakeke account, create manual orders, have optional manual measures for images. Check all improvements
How a better Product Visualization can improve Customer Experience
Even though the stay-at-home orders and mandatory nationwide isolation have subsided, many of the habits and practices that society adopted during the height of the COVID-19 pandemic have shown every sign of sticking around. One example of this is the increased popularization of online shopping and e-commerce. While there are people who are happy to be able to go back to a store to buy their groceries or other essentials, there is a large group of people who are still all-in on the convenience of having their products delivered right to their doors. Because of this, many businesses are finding themselves needing to constantly adopt new technologies and techniques that make their online websites easier to navigate and more engaging for their customers. This is where the importance of product visualization comes in. The importance of improving Customer Experience Think about it this way, if your business’s previous selling point was that it was the local retailer and it was easy and convenient for our customers to get to, find their items, and go home, shopping at home has taken away this selling point for your business. Now consumers can shop from anywhere and have things delivered to them. So, how are you going to get them to shop with you rather than your competitors online? Simple. Focus on your customers themselves. Work on creating a more unique and memorable customer experience. This will separate you from your competitors and increase the likelihood of maintaining your customer loyalty. But how can you do this? In a brick-and-mortar store, customers are able to inspect products from multiple angles and make more informed decisions about whether or not they want to make a purchase. This can be difficult to do online — especially if all a customer has to use are a few static pictures and – maybe – a size guide. One incredibly useful tool that you can use is to offer more detailed product visualization options for your products. The importance of Product Visualization While artistically photographed 2-dimensional images of your products may be a good way to initially grab the attention of a customer, if this is the only visualization you are offering, your customer may be filled with more questions than answers. This can leave them hesitant to actually make a purchase — which is not the goal. So, how can you improve your customers’ confidence in your product and in their purchasing decisions? Offering a 3D visualization of an object where customers can easily view, zoom in, rotate, and otherwise interact with the object in a more meaningful way can be an incredible boost to the customer experience and allow your customers to feel much more comfortable making a purchase. Humans interact with the world in 3-dimensions, so by offering 3D and non-static views of your products, your customers will be able to more intuitively understand what they are and what they are going to actually look like when they get them delivered. A platform like Zakeke can help you to create this fully customized and engaging product experience that allows your customers to easily interact with and inspect your products more like they would be able to do in a traditional brick-and-mortar store (only better because they can do it from the comfort of their own homes). Zakeke software can easily integrate into your existing workflows, and it works seamlessly with popular e-commerce platforms — like Shopify and WooCommerce. What are the benefits of 3D Product Visualization? There are a number of benefits of 3D product visualization that your business can use to ultimately increase your sales and customer retention: For this reason, many businesses are finding that 3D visualization companies, like Zakeke, can be an essential tool moving forward in the continually competitive online marketplace. How to do 3D Product Rendering The word “rendering” comes from art. In the art world, a painter would “render” a face (or another painting subject) which means filling in the details that make the 2-dimensional painting look like a real face — this would be adding shadows, highlights, and otherwise making the face look like a face and not just a series of skin-toned blobs on a canvas. In software, the process is quite similar to the art process. You take the basic model of your product (3-dimensional model), and you start bringing in those details that make the image look less like a series of points and flat surfaces and more like whatever product you are offering your customers. Oftentimes, without going through the rendering process, your customer may not know what to make of a 3D model, so not only does rendering make a product visualization more appealing to your customers (thus increasing their desire to purchase it), it can also be essential to making your product visualization understandable. Not only visualization: benefits of 3D Product Configurator What is a 3D product configurator, and what does this type of technology do for your business? Some of the benefits of 3D product visualization for e-commerce stated above require the use of a 3D product configurator to work. Namely, any type of e-commerce customization options that you want to offer your customers will require the use of one of these configurator tools. This is because a 3D product configurator is a piece of interactive software that allows you to customize a product — based on the available configuration (or customization) options — online. In other words, if you are selling home goods and you have a kitchen cabinet that can come in different types of wood, different finishes, and maybe even have different numbers of shelves or drawers, you could use a 3D product configurator to allow your customer to create the cabinet exactly as they want it to look. This product configurator will also allow your customers to be able to see the product from all angles, zoom in, and view details. This can help them feel much more confident about their purchase and lead to fewer
How to use e-commerce AR Visualization Software
As technology continues to evolve, businesses from all industries need to keep up with these advancements constantly or risk losing their customers to their competition. Over the past years, one of the biggest technological advancements has been the improvement and popularization of 3D visualization software and Augmented Reality (AR). Now, you may have heard of augmented reality as it continues to become more and more influential in social media as well as marketing efforts, but if you have not, essentially, AR uses existing objects in our environments and digitally enhances them in real-time. Augmented Reality vs Virtual Reality It is important to distinguish between augmented reality and virtual reality — especially because a number of people get these two concepts mixed up or use them interchangeably. While both types of technology enhance your view with augmented digital images, virtual reality completely replaces the natural world you are in with these images. In other words, if you were to think about it in terms of well-known games (pretending, of course, that all you can see is the screen itself and none of your surroundings), augmented reality would be Pokémon GO, and virtual reality would be Grand Theft Auto (GTA). An example of augmented reality would be when you are looking for a new pair of glasses, and the online website you are buying them from allows you to “try” them on by allowing access to your phone camera. They will then enhance your phone’s camera view by showing you what you would look like with those glasses. There are, of course, a number of other use cases of AR 3D software, and businesses of all kinds can benefit from implementing this kind of software into their repertoire by providing a more unique and personalized experience for their customers as well as allowing them to see the items they are purchasing in more detail. Since web AR visualization software solutions can be such a valuable addition to your business’s product descriptions and advertisements, it is no surprise that there are a number of solutions available on the market today that can help you become a leader in augmented reality marketing before all of your competitors are doing it too. How to use Augmented Reality in your e-commerce You are likely wondering why augmented reality technology is so important today and what it means to use AR in your business. Well, in respect of importance, augmented reality is essentially the new big advancement in technology, and for a society that heavily values technology and its advancements, AR is simply the best way for you to appeal best to your target audience. AR technology enhances customers’ experience with your products and gives them a better idea of what they are buying and makes them feel more confident about that decision. AR for your online products can dramatically increase customer engagement, increase the likelihood of sales, improve customer satisfaction and retention, reduce the number of returns and enhance your brand identity. So, now that you know some of the benefits of AR technology for your business, you may be wondering how to make augmented reality a part of your online shopping experience. Luckily, there are a number of tools and software solutions, like Zakeke, available on the market today that can help you to do just this. But what exactly does implementing AR into your online store mean for your website? Essentially augmented reality can be used as a way to help your customers view your products more clearly and thoroughly. This can help them to feel more comfortable with their purchase decisions because they will know exactly what they are purchasing before they do so. This is much like being able to pick up and inspect a product in person in a traditional brick-and-mortar store and can ensure more confidence in their purchases and fewer returns of your products. Additionally, AR views of your products can help your customers to see what the product will look like in their environment in real time. For example, if they are looking to buy an armchair, they can see what it will look like with their other furniture and ensure that it is what they are looking for before they purchase. Web AR examples: Flex Arcade case study Before diving into some examples of Web AR, it is important to know exactly what this term means. Basically, Web AR is a technology that allows you to easily view and share AR experiences over the internet — without a specialized app to view the AR experience — on multiple devices. This is incredibly valuable in the world of e-commerce because not everyone is going to have the same apps downloaded on their devices and many people will not want to download an app simply to view a product when there are other businesses that allow them to view those products without having to download anything. So, what is a good example of where a Web AR framework, like Zakeke, has been used well? We can talk about one of our customers, Flex Arcade, who sells customizable arcade cabinets and was able to use Zakeke’s platform to offer easily customizable 3D models of their products that the customer can personalize themselves easily online. Before using Zakeke, Flex Arcade’s team had to do all of the customization themselves and they were drowning in the manual work that entails. But today, Flex Arcade is one of many successful augmented reality examples that use the technology to not only make their customers happy but also lessen their internal workload as well. How to choose your AR Visualization software Since augmented reality software can be so incredibly useful for businesses of all sizes and industries, it is no surprise that there are more than a few different platforms and tools available that can help a business to create these AR-enhanced online storefronts. Now, while having a number of different options can often be a good thing because it means that you can
How 3D Visualization Software Can Boost E-commerce Sales
In today’s incredibly competitive digital marketplace, it can be extremely difficult for businesses to put themselves ahead of their competition. But, as the online marketplace continues to get more and more crowded, it is more important than ever for businesses to do just that. Whether that means creating interactive product quizzes, offering incredible customer service, or using some of the most innovative technology, businesses need to determine what they can do to get their products and services noticed by customers before they lose those buyers to their competitors. When it comes to new technologies, the world of AR (Augmented Reality) and 3D visualization software is one of the newest and most innovative options that a business can use. Let’s dive deep into the world of 3D eCommerce and see how you can leverage these technologies to boost your performance. What is 3D Visualization Software? 3D product visualization technology can be used to better engage your customers and allow them to see the products that you offer in greater detail. The human brain processes the world in three dimensions because we live in a three-dimensional world. The fact that most businesses offer products only in 2-dimensional pictures can make it difficult for people to really understand the dimensions of the object and how it would fit in a space. But a business that uses a 3D visualizer can bypass this confusion and possible irritation when a product isn’t like the customer pictured it. This is why you are offering the customer a 3-dimensional view of the product. In the past, when a person wanted a new couch or a new end table for their bedroom, they would go to a furniture store and browse the selection of furniture options for a piece that would fit in the space. People could easily judge the size and dimensions of the product by seeing it in 3 dimensions — like they are used to seeing things in the world. But today, when most people do their shopping online, it can be incredibly difficult for people to accurately judge what a product looks like from a 2-dimensional image. So, if you want to set your products apart from your competitors you can offer a 3D product visualization online. 3D Visualization Examples: How to Use 3D Visualization Software? As technologies such as virtual reality and Augmented Reality continue to advance and become more and more popular with consumers all over the world, it is becoming easier for businesses to utilize these technologies to help them better appeal to their customers as well. 3D modeling and visualization, as well as augmented reality (AR), has been especially helpful for businesses that are looking to offer a more detailed and intuitive look at their products. This allows customers to better understand what the products are and how they exist in a 3-dimensional environment — which is, of course, the environment that they are used to experiencing life in. Luckily, since this technology is becoming more and more accessible for businesses and customers alike, there are a number of good visualization examples available online today. Your business can use these examples as inspiration for creating your own 3D product visualizations: Finding a 3D image visualization example is much easier today than it was in the past. There are a number of companies that offer 3D product previews so that customers can see products in better detail. Benefits of 3D Visualization Services In today’s digital marketplace, businesses of all kinds are seeing a rise in 3D visualization and augmented reality (AR) technology. Since the COVID-19 pandemic began, over 32% of consumers are using augmented reality for their online shopping. These technologies give customers the ability to see the products they want to purchase in a 3-dimensional environment and with augmented reality, they can even see those items in their current spaces. This can be incredibly useful for purchasing furniture products or other products that you need to fit within a space. Since so many customers are becoming more and more familiar with and willing to use 3D visualizers and AR technology, it can be extremely beneficial for businesses to adopt software solutions or consultants who can help them create these more interactive and engaging product visualizations. By the year 2028, the industry is predicted to be worth $97.96 billion dollars. Because of this continued growth and advancement of 3D technologies, it can be a good idea for businesses to consider adopting 3D visualization software for their products earlier rather than later. As the market continues to get more and more crowded, it is becoming increasingly difficult for businesses to stand out from their competitors. But, with 360 product views and augmented reality technology, you can gain an advantage over competitors by offering a more engaging experience for your customers. There are a number of advantages that 3D visualization techniques, such as augmented reality, can bring to your business. Some of the most important benefits: Benefits of 3D for Merchants Many businesses have already begun integrating 3D visualization software and augmented reality tools into their online stores because consumers are able to effectively engage with products. Therefore, they are able to have a much more pleasant customer experience. In today’s society, there is a much stronger emphasis put on customer experience. More and more businesses are finding that even if the only thing differentiating their products or services from their competitors is their customer experience, the business with the better customer experience will gain more customers. Since 3D visualization online is able to provide a better experience, this means that the companies that offer these more advanced visual experiences will be the ones that customers will prefer. There are several advantages of 3D visualization for e-commerce companies: Benefits of 3D Product Visualizer for Customers One of the great things about 3D visualization software in e-commerce is that it provides a number of benefits to both customers and businesses. This is incredibly important in today’s society because consumers are becoming more and
Future Fashion joins Zakeke Group
The 3D Asset Management solution will be integrated into Zakeke’s Visual Commerce platform and launched globally. The integration of Future Fashion into the group led by Angelo Coletta is part of Zakeke’s journey to develop an all-in-one visual platform for merchants worldwide. The integration of the 3D asset management platform complements its offerings and strengthens its presence in the fashion and luxury industries. Future Fashion, an omnichannel platform that helps fashion brands virtualize their collections, announced its entry into Zakeke Group, a world-leading SaaS company in Visual Commerce space that allows eCommerce brands and retailers to simultaneously offer customization, 3D configuration, Augmented Reality visualization, Try-On, and NFT minting to their customers. The operation, which involves a first step of investment by Zakeke in Future Fashion and then its subsequent complete acquisition, will help create a stronger international leader with italian roots and with a team of 60 people. This consolidates its role as a category leader, after a long collaboration that has successfully managed clients such as Valentino and A. Testoni. eCommerce is undergoing a deep revolution that also affects physical distribution, with consumers increasingly demanding a new customer-to-brand relationship model made of 3D visualization, visual customization, Try-On, NFTs, and holograms, and that in a very short time, as demonstrated by the data of the incredible growth in conversion and loyalty rates for brands that already use them, will become a conditio sine qua non for existing and asserting oneself in the physical world, in the eCommerce channel and in the emerging metaverses. The hybrid use of generative AI and photogrammetric scanners is also opening up the space for an incredible reduction in costs for creating 3D assets and a simultaneous increase in their quality, which now has nothing to envy of old photos, all through simple and shared management that Zakeke and the 3DSuite platform developed by Future Fashion will offer to all their clients worldwide, contributing to an improved workflow management of the creation of 3D models, a collaborative approach to managing and maintaining 3D catalogs, even of very large sizes. Zakeke, with over 7,000 active clients worldwide, 50% of which are based between the United States and Canada, including many world-class brands such as Ubisoft, HP, Sandro Paris, Bauli, thanks to plugins that connect to all eCommerce platforms such as Shopify, Woocommerce, Magento, Prestashop, Bigcommerce, Salesforce Commerce Cloud, Wix, Etsy, is focused on making it accessible, easy and intuitive for customers of all sizes, to have a completely new shopping experience that is based on deep interaction with the product, while riding the waves of mass customization and Visual Commerce. “The needs of the digital consumer, as well as those of brands and retailers, are constantly evolving. With the entry of Future Fashion into the Zakeke Group, we respond to these changes by strengthening the completeness of our technology platform and continuing on the path of creating a single all-in-one platform for Visual Commerce,” says Angelo Coletta, says Angelo Coletta, co-founder and CEO of Zakeke. “We are confident that the combination of our expertise in the field of customization and management of digital assets will lead to great successes and tangible value for our current and future clients.” “We are convinced that 3D will become the standard for object visualization within 5 years. With Zakeke, we want to create a single end-to-end platform for the 3D world,” says Andrea Carpineti, CEO and co-founder of Future Fashion. “Our platforms are complementary: while Future Fashion is focused on the automated and massive generation of 3D assets, Zakeke will continue in the development of a vertical platform for customization, with the goal of consolidating and strengthening its role as a reference player in the international landscape.” About Zakeke Zakeke empowers brands and retailers to provide consumers with seamless customization options and product personalization through 2D, 3D and augmented reality. Its suite of tools can be integrated into any e-commerce platform or a brand’s back-end to enhance the consumer shopping experience while increasing sales for customers across industries ranging from fashion and jewelry to gaming, gadgets, and sports equipment. Founded in 2017, Zakeke has over 7,000 customers globally in hundreds of industries looking to engage consumers with an interactive, visually appealing shopping journey. Zakeke is cloud-based, cross-platform and multi-lingual, making it easy for customers of all sizes to easily adapt and grow sales. For more information, please visit Zakeke.com About Future Fashion Future Fashion s.r.l. is an innovative SME founded in 2017 by Andrea Carpineti (CEO), Francesco Carpineti (CCO) and Michele Luconi to enhance one of the most important districts of the area they live in, the footwear district between the provinces of Macerata and Fermo in the Marche region. As owner of the brand DIS, over the years the company has developed an embeddable end-to-end platform to manage the fastest customized shoe service in the world, through the brand DIS. In 2021 Future Fashion decided to validate a new business division on the market, focused on reselling its platform to the fashion brands, to create, manage and visualize 3D assets in SaaS modality. Fore more information, please visit www.futurefashionsolution.com/