Mass Customization

Custom merchandising refers to the business strategy where the seller creates customized products to sell to their customers. The business of custom merchandising is booming as more online services and technology becomes available. But being a successful custom merchandiser requires knowledge of other tools, like personalized marketing and search, to reach your customers.  Today, we’ll talk about ways you can use customized products to create a new sales channel and give clients what they want. We’ll also talk a little about how setting up an effective search and using data to sell can help you ensure you give clients what customers really want.  What is custom merchandising  Custom merchandising, also known as personalization according to Gartner, adds relevance to a customer search for a product or service. When we talk about customization in ecommerce, we’re talking about services or products that can be tailored to a customer’s exact requirements or needs (like clothing, etc.) Part 1: Custom merchandising–providing personalized products customers want In the past, personalization was confined to a few common situations. A seller with a fast vendor might be able to offer t-shirts, hats or other smaller items if they weren’t too fancy. Sellers, especially smaller businesses, were restricted to a few types of product selections due to warehousing, shipping, and production constraints.  But that was yesterday. With today’s technologies, now just about any product can be customized, even by smaller businesses. Some challenges of custom merchandising  Right now, custom merchandising of products is being utilized by everyone from the smallest of artisans to large Fortune 500 companies. Today’s technologies, including 2D and 3D printers, third-party warehouse solutions, white label products, tools for automation and design, along with expanded business, marketing and ecommerce options make it easier than ever for sellers to scale their services to customer needs.  For example, here at Zakeke we offer a variety of solutions businesses can use to create their own line of custom-designed products for their customers.  Visuals matter on your custom merchandise website One problem sellers may encounter with custom merchandising is adequately providing visuals of the finished product. Buyers want to “see” and “feel” what the product will look like when it’s done. Providing a pleasing customer experience, complete with great visuals, is critical if you’re a seller.  As the Bigcommerce website notes, visual commerce is the updated, online shopping version of the brick and mortar buying experience. It leverages your brand’s best visual content with augmented reality to create a new, better online shopping experience for the customer. To help create the best online experience for customers: Use eye-catching visuals to show/communicate to customers what their finished product will look like  Tell customers what options they have for customization Create an easy-to-use website and instructions for customization Some custom merchandising successes you may have seen already Nike (custom shoes) The company has a comprehensive design interface built on their website, even allowing the customer to upload their own designs. In addition to personalized products, Nike’s customization website has a strong product education program, designed to engage and inform customers.  Etsy  One of the largest ecommerce tools for sellers of customized merchandise today may be Etsy. Etsy, a leader in the maker economy, has a robust website that makes it easy for its thousands and thousands of vendors to provide customized merchandise to customers.  (By the way, our SaaS here at Zakeke offers easy integration with Etsy, Shopify, WooCommerce, Salesforce, OpenCart, and BigCommerce in a seamless way.) MTailor Another example of a service using custom merchandising as their business model can be found in a New York Times article  on MTailor, an online clothier. The company takes advantage of innovative technology to get measurements for their designs. Their tailored clothing, designed to fit each customer’s unique body type, is created using body scans taken by the customer’s cellphone.  Part 2: Custom merchandising–using data and personalization for your sales messaging But not all business customization involves product design.  When we think about selling customized products, we should also consider marketing to match it: product recommendations given to customers when they search your website, as well as using data to tailor your customer messaging.  Relevant searches matter to customers looking for products Today, business owners and marketers rely heavily on data to provide better, more personalized shopping experiences. And they should. In fact, 53% of online shoppers believe that personalized shopping experiences are valuable, as long as privacy concerns are met.  Knowing and understanding customer needs is a big part of the personalization picture, and why using data to create customized marketing is vital. Successfully selling custom merchandising depends heavily on customer searches. As e-commerce provider Bigcommerce notes, customers are now used to robust search engines that narrow in on their needs with the simplest of key phrases; precision search engines that can almost predict what they want. According to other research, when personalization and proprietary customer data are integrated, revenue increases 6% to 10%. Perhaps that’s because those powerful ecommerce search engines really aren’t just guessing, they really know what customers want. Search is such an important tool for ecommerce that one survey shows that 68% of e-commerce leaders currently plan to make changes to their search engine functionality to get better data from their searches. Machine learning and search engines One component of many ecommerce websites is the use of machine learning . Machine learning uses algorithms or programs with access to shoppers’ data, to “learn” your customer needs through pattern recognition. Machine learning allows the search engines of online websites to take that same shopper data to identify trends, provide personalized customer recommendations or results based on the data sets. Data is your friend if you’re a seller of customized products Most ecommerce companies offer some form of tailored messaging to customers based on data gathered from previous interactions. As BCG notes, brands that don’t offer personalization in their messaging or product offers will miss out.  As digital marketing website thegood.com points out, customer data gives your business

Alternatively, product personalization entails a system of creating or modifying a product through the use of existing customer data. The main difference here is that customization is done by the customer, whereas personalization is done by a machine or a team of people. A good way to think about it is that customization is about the customer getting the option to choose what they want, while personalization is about giving the customer what they need. The Importance Of Visual Product Personalization Given the choice, most customers would prefer to buy a product that has been tailored specifically for them. This is where product personalization comes in, as it allows businesses to do just that. It’s what allows companies to create a unique experience for their customers, and one that they’re not likely to get from their competitors. Put simply, personalization is a way of getting customers to feel special. It makes them feel like they’re important, and that the business cares about them enough to go the extra mile. If you’re looking to give your customers a unique buying experience, then customization may be the way to go. It can prove to be a great way to enhance your users’ experience and boost sales in doing so. 5 Ways To Sell More Through E-Commerce Visual Product Customization 1. Try Out Personalized Homepages The homepage is essentially the face of your store. It holds a high importance in terms of its capacity to make good first impressions and draw visitors in for further exploration. In this way, it’s also an ideal thing to personalize when looking to make your users’ experience more unique. If you’re already collecting cookies on your e-commerce website, you have an invaluable tool at your disposal to put this concept into action. . Use those cookies to display a personalized homepage for returning customers. This could include items they’ve browsed or added to their carts in the past, as well as related products and offers. While a simple trick, this can be extremely productive in engaging customers and helping them find their way. It positions them to focus on the categories they’re most interested in, make their online shopping distraction free and can therefore result in higher conversions for you. 2. Provide Personalized Buying Guides Providing on-site help to your website visitors through questionnaires as well as size and style guides can be effective ways to cater their shopping experience to them. This takes the form of a personal shopper, but without the need to leave your website or even speak to another human. An e-commerce platform that’s fully prepared for product customization can easily set this up. It begins with you capturing customer data when they first visit your website. Data from these assets can be leveraged to better understand visitors’ preferences and adapt their experience per their individual tastes and interests. It can be applied to create highly personalized product recommendations on the fly, and ultimately increase the chances of a purchase. 3. Personalize Content Based on Location Whether through cookies or a simple pop-up asking them, lots of websites obtain and leverage their users’ location data. It allows businesses to better understand where their customers are coming from and how they’re able to serve them best. This is extremely valuable information that can be employed in terms of personalizing user experience. Using geo-targeting, you can display relevant products, offers, prices and sizing options based on a given visitor’s location. You could also highlight products that are specific to the region, or even just slightly tweak the layout and content of pages to better suit regional preferences. Customizing product pages based on location in this way is a simple yet powerful adjustment you can use to drastically change the degree of personalization visitors are able to get when on your site.  4. Generate Campaigns From Specific User And Demographic Behavior If you’ve been collecting user data diligently, you’re likely already aware of the different types of customers who visit your website. You can use this to your advantage by targeting them with specific campaigns that are tailored to their interests. This could be in the form of a sale, or even a giveaway. It’s important to make sure that the content of these campaigns is relevant to what each group of users is interested in, in order to increase the chances of them engaging. Creating special campaigns for different user behavior groups can be a great way to show that you’re paying attention and care about their needs. It also helps to foster customer loyalty by showing them that you appreciate their business. 5. Leverage Customer Data In Email Marketing Email marketing is a powerful way to reach out to your customers and engage them on a more personal level. It’s also one of the most commonly used methods of communication, so it makes sense to put in the extra effort to make it as individualized as possible. You can do this by segmenting your email subscriber list based on different customer data points. This could be anything from what they’ve purchased in the past, to their location or even just their age group. Once you have your segments set up, it becomes much easier to create targeted content that resonates with each group. Not only will this increase the chances of customers opening and reading your emails, but it will also help to increase sales as a result. Personalizing the user experience is one of the best ways to show customers that you care about their business. By using the tips in this article, you’ll be able to create a more tailored shopping experience that is sure to please. Get started here If you are wondering what you can do with Zakeke, check out our DEMO STORE. Supported Platforms: Shopify WooCommerce Prestashop BigCommerce Salesforce OpenCart Etsy API ShopWired DISCOVER ZAKEKE START A FREE TRIAL     Stay up to date and follow us on LinkedIn, Facebook and Instagram

You’re an entrepreneur, and you invented an amazing product. Or maybe you made a crucial improvement to an existing product that improves the customer experience. You know it’s valuable, but how do you communicate the benefits with potential customers so they buy your product?  There are five factors that many entrepreneurs neglect, costing them time and money. With these tips, you can cut through the noise and increase your value proposition. You’ll reach customers at the right time with the right message. Actively Channel Creativity  Success isn’t happenstance. Successful entrepreneurs work hard for everything they have. It’s rare for a product to be accidentally profitable – especially in today’s market. There are dozens of other products on the market that look just like yours. How do customers tell the difference between you and the competition? That’s where your creativity comes in. Your product is unique and so are you. You can do all the research you want that outlines “actionable steps” for success, but without your spark of uniqueness, your efforts mean nothing. Instead of trying to fit in with current trends, stand out from the crowd. Everything about your product from the design to the packaging and marketing should exude uniqueness.  Improve Business Logistics If your business is frazzled behind the scenes, it shows through your products. This can manifest as inconsistencies in branding, product management, and even shipping and processing. When you streamline business logistics, you pay attention to every step of your product’s journey – no matter how small.  Make improvements where you can by taking feedback from employees, business partners, and customers. Turn feedback into actionable steps that improve your business model. If you’re not sure where to begin, consider these areas: Streamline Customer Support In an ideal world, your product descriptions tell customers everything they need to know and your product works perfectly every time. But sometimes your customers will be dissatisfied or have questions and they’ll need your help. You elevate your brand and offer product confidence when you have transparent customer support.  You want to keep product descriptions concise while also offering more in-depth information. The FAQ section on your website is a great place to share details. Be sure to include keywords that your customers may use to search your site to learn more. Some customers want to pick up the phone and talk to a real person. Others want to chat online. There are also customers that are OK with typing up an email and waiting on a response. When you offer different ways for customers to reach you, it helps make your brand more legitimate. Remember that you also have to offer customer service via any active social media channels, too.  Customers talk to one another. They share reviews online and tell their friends and family about your product. If you send a replacement part or honor a full refund, they share those details. You want to have a clear policy so that each customer receives consistent service.  Find Ways to Add Customization Keep in mind that you have to strike a balance between customization and simplicity. If the options are too overwhelming, your customers will abandon your product and move on to a competitor. Help them out by highlighting what options are most popular with other customers.  You can help potential customers understand the “why” behind customization options by framing each one as a product benefit. As an added bonus you can treat the customization step as a vehicle for feature education. Your customers are likely to dedicate time to the customization process, so integrate pertinent details into this step.  Introduce Digital Aspects Money is going digital with cryptocurrency. Art is going digital with NFTs. Your customers are always scrolling on their phones waiting for something to catch their attention. It’s easy to make a website and manage social media pages, so now you have to take your product to the next level. Make your product 3D on your website for a more engaging experience. Create a way for them to interact with your product in augmented reality (AR) before purchasing. For some, this may be futuristic, but these features are quickly gaining traction. You can be ahead of the trends instead of playing catch up later on. Have questions about how to implement these tips for increasing product value? Let us help!  If you are wondering what you can do with Zakeke, check out our DEMO STORE. Supported Platforms: DISCOVER ZAKEKE START A FREE TRIAL   Stay up to date and follow us on LinkedIn, Facebook and Instagram

Die Verbraucher von heute sind versierter und haben höhere Erwartungen an Marken als in der Vergangenheit. Sie wollen personalisierte Erfahrungen und Produkte, die ihren Wünschen und Bedürfnissen entsprechen. Gibt es einen besseren Weg zur Personalisierung als ein Shopify-Produktanpassungs-Tool? Wie der Name schon sagt, ermöglicht ein Produktanpassungs-Tool den Kunden, ein Produkt nach ihrem eigenen Geschmack zu gestalten. Hier erfahren Sie, was ein Shopify-Produktanpassung-Tool ist und warum es eine großartige Ergänzung für Ihren Shopify-Shop sein kann. Was ist ein Shopify-Produktanpassungs-Tool? Ein Shopify-Produktanpassungs-Tool ist eine Software zur individuellen Produktgestaltung für E-Commerce-Shops. Es ermöglicht den Kunden, die Produkte nach ihren Bedürfnissen und ihrem Geschmack anzupassen. Sie können ein Produktanpassungs-Tool in Ihre Shopify-Anwendung integrieren. Zu den Produkten, die Sie mit einem Produktanpassungs-Tool anpassen können, gehören: Wenn Kunden Ihre Produkte kaufen möchten, können sie mit einem Produktanpassungs-Tool verschiedene Elemente der Produkte ändern. Sie können zum Beispiel aus verschiedenen Stoffen, Farbvarianten und mehr wählen. Und bei bestimmten Produkten können die Kunden auch Text hinzufügen sowie Formen, Schriftgröße, Schriftart und Schriftfarbe ändern, um sie wirklich nach ihren Vorstellungen zu gestalten. Ganz gleich, ob ein Kunde für ein Geschenk oder für sich selbst einkauft, er möchte den Luxus haben, es nach seinen Vorlieben zu gestalten. Die Möglichkeit, Produkte individuell anzupassen, erhöht die Kundenzufriedenheit, was wiederum die Zahl der abgebrochenen Einkäufe reduziert. Dies ist nur einer der vielen Vorteile eines Produktanpassungs-Tools, was uns zu unserem nächsten Punkt bringt. Vorteile eines Shopify-Produktanpassungs-Tools Sie können ganz einfach einen Produktkonfigurator oder ein Produktanpassung-Tool in Ihren Shopify-Shop integrieren. Auf diese Weise können Sie Käufern Online-Anpassungsoptionen für Ihre Produkte anbieten. Sie können verschiedene Texte, Bilder und Cliparts hochladen, die Ihre Kunden verwenden können, um ein personalisiertes Erlebnis zu schaffen. Ein Produktanpassungs-Tool macht diesen Prozess nahtloser, da es direkt mit Ihrem Shopify-Shop verbunden ist und Ihnen ermöglicht, Bestellungen auf der Grundlage der Auswahl eines Kunden zu erfüllen. Dadurch wird auch der manuelle Prozess minimiert, bei dem Sie herausfinden müssen, womit Sie jeden einzelnen Artikel bedrucken müssen. Ein Produktanpassungs-Tool erledigt all das für Sie, wenn Sie es mit einem Print-on-Demand (POD)-Service verbinden. So können Sie ein Produkt aus Katalogen auswählen und es als anpassbares Produkt verkaufen. Mit dem Produktanpassungs-Tool können Sie dann diese Bestellungen automatisch abwickeln und an Ihre Kunden versenden. Dazu können Sie einen Workflow erstellen, um die druckfertigen Dateien automatisch an Ihren bevorzugten POD-Anbieter zu senden. Im Folgenden finden Sie einige der Druckprozesse, die Sie mit einem Produktanpassungs-Tool automatisieren können: Neben der POD-Integration ermöglicht ein Produktanpassungs-Tool auch eine einfachere Bestandsverwaltung. So können Sie Ihr Shopify-Inventar in Echtzeit leichter verfolgen, anzeigen und anpassen. Dies wiederum trägt dazu bei, den Prozess vom Verkauf über den Bestand bis zum Versand zu optimieren. Das liegt daran, dass Shopify-Produktanpassungs-Tools es Ihnen ermöglichen, den Bestand Ihres E-Commerce-Shops mit 3D-Produktdesign zu verwalten, sodass Sie den Überblick über Ihre Artikel behalten können. Dies wird durch einen besser organisierten Katalog von Waren erreicht, die Sie sortieren, auf Lager halten, nachbestellen und verfolgen können. Eine visuellere Darstellung Ihrer Produkte ermöglicht eine einfachere und schnellere Bearbeitung Bieten Sie Ihren Kunden eine visuelle Anpassung mit dem Produktanpassungs-Tool von Zakeke Mit dem Shopify-Produktanpassungs-Tool von Zakeke können Sie jeden Artikel in Ihrem Shop in ein anpassbares Produkt mit 2D, 3D und Augmented Reality (AR) in Echtzeit verwandeln. Mit unserer schlüsselfertigen App können Sie Anpassungen in wenigen Schritten installieren und bereitstellen, d. h. mit minimalem Arbeitsaufwand. Sind Sie bereit, Ihre Produkte in anpassbare Artikel zu verwandeln, denen Ihre Kunden nicht widerstehen können? Holen Sie sich jetzt eine kostenlose 14-Tage-Testversion Wenn Sie sich fragen, was Sie mit Zakeke tun können, besuchen Sie unseren DEMO STORE. Unterstützte Plattformen: ZAKEKE ENTDECKEN KOSTENLOSE TESTVERSION STARTEN   Bleiben Sie auf dem Laufenden und folgen Sie uns auf LinkedIn, Facebook und Instagram

Today’s consumer is more savvy and has higher expectations for brands than they did in the past. They want personalized experiences and products that meet their wants and needs. What better way to provide personalization than to use a Shopify product customizer? As the name suggests, a product customizer allows customers to customize a product to suit their unique tastes.  Here, we’ll cover what a Shopify product customizer is and how it can be a great addition to your Shopify store. What Is a Shopify Product Customizer? A Shopify product customizer is a custom product design software for e-commerce stores. It allows customers to customize products according to their needs and tastes. You can integrate a product customizer tool into your Shopify application.  Products that allow customization using product customizer software include: When a customer shops for your products, a product customizer allows them to change various elements of that product.  For example, they can choose from different fabrics, color variations, and more. And for certain products, customers can also add text as well as change shapes, font size, font type, and font color to truly make it their own.  Whether a customer is shopping for a gift or for themselves, they want the luxury of personalizing it to their preferences.  Being able to customize products improves customer satisfaction, which in turn, reduces cart abandonment. This is just one of the many benefits of a product customizer, which brings us to our next point. Benefits of a Shopify Product Customizer You can easily integrate a product configurator or customizer into your Shopify store. This allows you to provide shoppers with online product customization options for your products. You can upload different text, images, and clipart customers can use to create a personalized experience.  A product customizer makes this process more seamless as it connects right to your Shopify store, allowing you to fill orders based on a customer’s choices. This also minimizes the manual process of having to figure out what to print out for each item. A product customizer does all that for you when you connect it to a print-on-demand (POD) service.  This allows you to pick a product from catalogs and sell them as customizable products. Then, the product customizer allows you to automatically fill these orders and ship them out to your customers. You can do this by creating a workflow to automatically send the print-ready files to your preferred POD supplier. Below are some of the print processes a product customizer helps automate: Besides POD integration, a product customizer also allows for easier inventory management. So, it can make it easier to track, view, and adjust your Shopify inventory in real-time. This, in turn, helps streamline the sales to inventory to shipping process.  That’s because Shopify product customizers allow you to manage your e-commerce store inventory with 3D product design, providing you with a better way to keep track of items. It does this by offering a more organized catalog of goods to sort, stock, backorder, and track. A more visual representation of your products allows easier, faster processing Give Your Customers Visual Customization with Zakeke’s Product Customizer When you download Zakeke’s Shopify product customizer, you can turn any item in your store into a customizable product with real-time 2D, 3D, and augmented reality (AR).  With our turnkey app, you can install and deliver customizations in a few short steps, which means minimal manpower.Are you ready to turn your products into customizable items your customers can’t resist? Get a 14-day free trial now.

In a time of mass-production and global consumption, consumers are looking for new ways to express their individuality. It used to be that you could go into your local shop and find unique items that very few others would also have. With the advances in technology however, finding unique items has become more challenging with products and styles being dispersed globally and made accessible to the masses.  Shying away from conformity, consumers are now looking for brands that can offer, through product customizers, new solutions that can provide them, online and offline, with the individuality they are looking for.  We are Moving into the Age of Personalization To satisfy the desire for personalized and unique items, brands have begun to offer consumers the opportunity to design custom products both online and in store. This trend towards personalization has been occurring across the luxury market, with brands like Burberry, Louis Vuitton, Gucci, and Ralph Lauren all offering some form of personalization services.  A strategy of personalization is not only effective for satisfying consumer needs, but it is often a highly strategic and profitable venture for brands themselves. Increased Engagement To create a customized item, the consumer must play an active role in the design process and increase their overall engagement with a brand. In an environment where consumers have endless choice, engagements are one of the most valuable assets a brand can have. The process of product customization allows brands to form deeper relationships with their consumers and use their increased engagements to strengthen brand loyalty. This opportunity is invaluable for brands wanting to differentiate themselves, increase average customer spend, and grow their market share. More Word-of-Mouth Referrals When a consumer can design their own product, they are more likely to have a strong emotional attachment to the product itself. The consumer will have a pride of creation and ownership, making them more inclined to show-off and discuss the product with their peers. This desire to share will increase word-of-mouth advertising for a brand. Similarly, the strength of the consumer’s emotional attachment can help encourage other consumers to put their own spin on a brand’s product. Higher Price Tags  With 1-in-5 consumers willing to pay 20% more for a personalized item, personalization can generate a significant revenue stream for brands. By developing a business plan that strategically leverages both mass-market and personalized products, brands can strategically increase profits while also satisfying consumer needs. How to Leverage Technology for Personalization When it comes to integrating personalization services into a brand’s business strategy, technology will play a key role. Consumers not only expect the opportunity to customize products, but they also expect a seamless and high-quality customization experience. Equipped with the right technologies, brands can easily satisfy consumers expectations and provide an exceptional, unique product and a memorable brand experience. Augmented Reality (AR) & 3D Configuration When designing a customized product, the conceptual or digital picture a consumer has of the product is not always the same as what it will look like when held in their hands.  By leveraging an AR viewer or 3D configurator, brands can provide customers with a more accurate representation of what their final product will look like. Through virtual-try-ons and detailed views of the product, customers will know exactly what to expect. Offering this level of service will not only improve customer’s satisfaction with the final product but it will also elevate the entire customization experience.  For optimal use, an AR viewer or 3D configurator should be made available on both a brand’s website and in-store locations. This will allow for a more seamless execution and allow brands to cater to customers no matter how they choose to shop. Choosing the Right Technology Partner  Products are not all created equally, and neither is technology. To ensure the tech experience reflects the quality and identity of the brand, choosing the right tech partner is essential. Brands should look for a tech partner that fully understands their customization needs as well as the behaviours and preferences of their target customers. This will ensure the final product is created with the customer and brand in mind. The Future of Personalization As personalization becomes more mainstream across luxury brands, developing future growth strategies and roadmaps will be critical for on-going success. Brand’s that are looking to implement personalization should consider the following future trends and opportunities when building out their personalization strategy.  Data Collection As more and more customers shift towards purchasing customized products, brands will be able to collect valuable data on consumer behaviours and preferences. Tracking and monitoring the types of products customers are choosing to customize will help brand’s plan out their product lines and offer additional personalized services that align with current behaviours.    Implementing Personalization Across the Business  Offering customized products is just one piece of the personalization puzzle. For truly great results, brands should consider how they can implement personalization across all business departments. This might include implementing customized communication strategies, offers, product recommendations and experiences. By creating a comprehensive personalized strategy, brands will be able to extend the efficacy of the personalization strategy and increase brand loyalty and affinity with consumers.   Merging goals of scalability and individuality is the challenge for brand’s looking to excel at personalization. By creating and implementing processes, systems, and technologies that enable the co-existence of both scalability and individuality, brands will be able to capitalize on the shift in consumer preferences, build their brand loyalty, and re-affirm their position in the market.  Zakeke Visual Product Customizer works with clients in diverse industries ranging from fashion to paper products in integrating tech solutions into any e-commerce store. Get ahead of personalization and schedule a demo today. 

In den letzten Monaten hat die Produktanpassung einen erneuten Aufschwung erlebt. Traditionelle Unternehmen stellen zunehmend auf Online um. Und Web-Unternehmen suchen nach Wegen, um immer mehr Kunden anzuziehen. Und die Lösung hat oft einen Namen: Produktanpassung. Mehrere Studien haben gezeigt, dass maßgefertigte Produkte einen größeren Kundennutzen bieten als Standardprodukte, weil sie den Kundenwünschen besser entsprechen. Kunden sind eher bereit, ein maßgefertigtes Produkt zu kaufen , weil sie das Produkt besser verstehen, ihre Präferenzen besser zum Ausdruck bringen können und stärker in das Produkt involviert sind. Um die Erwartungen Ihrer Kunden zu erfüllen, benötigen Sie ein leistungsstarkes visuelles Produktanpassungs-Tool. Es gibt immer mehr Personalisierungs-Tools, aber Sie müssen das richtige auswählen, um zu vermeiden, Zeit, Geld und Kunden zu verlieren. Hier finden Sie 6 Tipps, die Ihnen bei der Auswahl des besten visuellen Produktanpassungs-Tools helfen werden.. 1. Unterstützte E-Commerce-Plattformen Nicht alle Produktanpassungs-Tool sind mit allen E-Commerce-Plattformen kompatibel. Ganz gleich, ob Sie Shopify, WooCommerce, Magento oder eine andere Plattformverwenden – Sie müssen sich vergewissern, dass das Programm, das Sie auswählen möchten, kompatibel ist. Wir raten Ihnen, ein Tool zu wählen, das mehrere Plattformen unterstützt und eine Plug & Play-Lösung bietet. Auf diese Weise bereitet Ihnen die Migration keine Kopfschmerzen, wenn Sie in Zukunft die Plattform wechseln möchten. Ein weiterer Aspekt, den Sie berücksichtigen sollten, ist die Kompatibilität mit den wichtigsten mobilen Betriebssystemen, Android und iOS. Denken Sie daran, dass 72,9 % der gesamten E-Commerce-Ausgaben über Mobilgeräte getätigt werden. 2. 3D- und AR-Funktionen Ein visuelles Produktanpassungs-Tool ist nur wirklich „visuell“ mit Technologien, die das Produkt so zeigen, wie es wirklich ist. 3D- und Augmented Reality-Technologien ermöglichen es dem Kunden, mit dem Produkt in Kontakt zu kommen. Gemeinsam können sie das Produkt zum Leben erwecken und es zum Beispiel direkt im Wohnzimmer des Kunden zeigen. Diese Technologien heben das Einkaufserlebnis auf die nächste Stufe. Der Kunde ist sich völlig der Eigenschaften des Artikel, den er kaufen möchte, bewusst. Dadurch wird der Kunde eher zum Kauf geneigt. Ganz zu schweigen davon, wie viel Spaß es macht, ein Produkt so zu sehen, als ob es tatsächlich vor uns wäre. Bis 2026 werden generationenübergreifende Verbrauchergruppen 3D-Einzelhandelserlebnisse verlangen. Die Verbreitung des Internets und von Smartphones mit Augmented-Reality-Funktionen wird dazu führen, dass sich die Kunden in Zukunft ganz vom traditionellen Einkaufen verabschieden werden. Dies ist einer der Gründe, warum Sie sich noch heute für den 3D-Handel entscheiden sollten. Wir haben uns hier. 3. Unbegrenzte Konfigurationsmöglichkeiten Egal, ob Sie ein Produkt oder 100 Produkte verkaufen – Ihr visuelles Produktanpassungs-Tool muss Ihneneine unbegrenzte Zahl von Konfigurationsmöglichkeiten bieten Zum einen, weil Sie in Zukunft vielleicht die Anzahl der konfigurierbaren Produkte erhöhen möchten, und zum anderen, weil Sie ein modulares Produkt verkaufen, dessen Kombinationen potenziell unendlich sind. So können Sie Kunden alle möglichen Optionen zeigen. Aber nicht nur das. Ein visuelles Produktanpassungs-Tool muss Ihnen auch die Möglichkeit bieten, unbegrenzte Druckmethoden für ein oder mehrere Produkte anzubieten. Mit anderen Worten, es muss flexibel und skalierbar sein, damit Ihr Unternehmen wachsen kann. Ein Tool mit Einschränkungen wird auch das Wachstum Ihres Unternehmens einschränken oder Sie zwingen, in Zukunft zu einem anderen Tool zu wechseln. 4. Benutzerfreundlichkeit Das Personalisierungserlebnis muss ein Spiel sein, sowohl für Sie als auch für Ihre Kunden. Es muss Spaß machen, spannend und unterhaltsam sein. Wenn Installation und Konfiguration schwierig sind, werden Sie sich damit schwer tun und viel länger brauchen. Und wenn der Online-Personalisierungsprozess langsam und umständlich ist, wird der Kunde nach wenigen Sekunden aufgeben. Ein visuelles Anpassungs-Tool muss Kunden ansprechen und sie länger auf Ihrer Website halten, anstatt sie abzuschrecken. Was Sie betrifft, so muss das Backoffice benutzerfreundlich und intuitiv sein und alles integrieren, was Sie für die Auftragsverwaltung benötigen Das Tool kann mit komplexen Konfigurationsoptionen umgehen, aber das bedeutet nicht, dass es kompliziert in der Anwendung sein muss. Wenn Sie auf der Suche nach einem benutzerfreundlichen Tool sind, klicken Sie hier. 5. Regelmäßige Updates Wenn es um Software geht, wissen wir, dass die Häufigkeit von Updates ein entscheidender Punkt ist. Viele Produktanpassungs-Tool werden auf den Markt gebracht und dann nie oder nur selten aktualisiert. Außerdem könnte der Mangel an Aktualisierungen das Programm angreifbar machen. Dies ist also ein weiterer Aspekt, auf den Sie achten müssen. Regelmäßige Aktualisierungen sind ein Zeichen dafür, dass der Anbieter seinen Kunden gegenüber aufmerksam ist, ihre Bedürfnisse berücksichtigt und darauf bedacht ist, immer das Beste zu bieten. Anbieter, die zeitnahe Aktualisierung anbieten, hören hingegen in der Regel auf das Feedback ihrer Kunden, um ihr Tool zu verbessern und die gefragtesten Funktionen hinzuzufügen. 6. Omnichannel-Ansatz Wer hat gesagt, dass Personalisierung nur etwas für Online-Shops ist? In der Tat geht der Trend dahin, traditionelles Einkaufen mit digitalem Einkaufen in einer Omnichannel-Perspektive zu kombinieren. Mit anderen Worten: ein einzigartiges Kundenerlebnis zu schaffen, das Online- und In-Store-Services integriert. Ein Tablet reicht bereits aus, um die Produktanpassung in den Laden zu bringen. Das ist der Ansatz, den die größten Marken verfolgen. Verkäufer können Kunden so die unendlichen Anpassungsmöglichkeiten eines Produkts zeigen, ohne den Kunden zum Online-Shop verweisen zu müssen. Nicht alle Produktanpassungs-Tools verfolgen diesen Omnichannel-Ansatz. Hier finden Sie 6 Tipps, die Ihnen bei der Auswahl des besten visuellen Produktanpassungs-Tools für Ihren Shop helfen werden. Möchten Sie sehen, wie ein visuelles Produktanpassungs-Tool funktioniert? Werfen Sie einen Blick in den DEMO-Shop oder vereinbaren Sie einen Anruf mit einem unserer Experten für visuelle Anpassungen, um mehr zu erfahren. Bleiben Sie auf dem Laufenden und folgen Sie uns auf LinkedIn, Facebook und Instagram.

In recent months, product customization experienced a new youth. Traditional companies are increasingly switching to online. And web companies are looking for ways to attract more and more customers. And the solution has often a name: Product Customization. Several studies showed that customized products create greater customer benefits than standard products because they deliver a closer preference fit. Clients are more likely to pay for a customized product because they have a greater understanding of the product, a better ability to express their preferences, and greater product involvement. To meet customer expectations, you need a powerful Visual Product Customizer. There are more and more personalization tools, but you have to choose the right one in order not to waste time, money and customers. Here are our 6 tips on how to choose the right Visual Product Customizer for your store. 1. Supported eCommerce Platforms Not all product customizers work for all eCommerce platforms. Whether you are using Shopify, WooCommerce, Magento or anything else you need to verify that the tool you are about to choose is compatible. The advice is to select the tool that supports more platforms and that is a plug-and-play solution. In this way, any migration process will not create a headache if you want to change platforms in future. Another aspect to consider is the compatibility with the main mobile operating systems, Android and iOS. Remember that 72,9% of the total eCommerce spend is mobile. 2. 3D & AR features A Visual Product Customizer is not truly “visual” if it does not support technologies capable of showing the product as it really is. 3D and Augmented Reality technologies allow the customer to get in touch with the product. Together they can bring to life the product and show it – for example – directly into customer’s living room. These technologies take the shopping experience to the next level. The customer is fully aware of the object he is about to buy. This will make client more inclined to buy. Not to mention the fun of seeing a product as if it were actually there in front of us. By 2026, multi-generational consumer groups will demand 3D retail experience. The spread of the Internet and smartphones with augmented reality capabilities will lead customers to completely abandon traditional shopping in future. This is one of the reasons why you should choose 3D Commerce today. We explored 3D Commerce here. 3. Unlimited Configuration Options Whether you have one product or a hundred, the right Visual Product Customizer must allow you to manage endless configuration options. Both because in the future you may want to increase the number of configurable products and because you are selling a modular product whose combinations are potentially infinite. This allows you to show customers all possible options. Not only. A Visual Product Customizer must also offer you the option to set unlimited printing methods for one or more products. In other words, it must be flexible and scalable to allow your company to be the same. A limited tool will also limit the growth of your business or force you to change it in future. 4. Ease to use The personalization experience must be a game, both for you and for your customers. It has to be fun, exciting and engaging. If installation and configuration are difficult, you will get bored and it will take you much longer. If the online personalization process is slow and cumbersome, the customer will quit after a few seconds. A Visual Product Customizer needs to engage customers and keep them on your website longer, not let them slip away. As for you, the back office needs to be user-friendly, intuitive and integrate everything you need for order management. The tool can handle complex configuration options, but it doesn’t mean it has to be complex to use. If you are looking for an easy-to-use tool, click here. 5. Regular Updates When it comes to software, we know that the frequency of updates is a key point. Many product customizers are launched and left behind with no or infrequent updates. Furthermore, the absence of updates could make the tool vulnerable. So, pay close attention to this aspect. Regular updates are a symptom that the vendor is attentive to his customers, pampers them and is concerned about always offering the best. Those who offer timely updates are the same vendors who listen to their customers’ feedback in order to improve their tool and add the most sought-after functions. 6. Omnichannel Approach Who said that personalization is only for online stores? The trend is to mix traditional shopping with digital shopping in an omnichannel perspective. In other words, creating a unique customer experience, which integrates online and in-store services. Just a tablet to bring product customization in-store. This is the approach adopted by the biggest brands. Salespeople can thus show customers the infinite customization options of a product, without having to send the customer back or tell him to visit the online store. Not all product customizers take this omnichannel approach. These are the 6 Tips that will help you Choose the Best Visual Product Customizer for your store. Want to see how a Visual Product Customizer works? Take a look at the DEMO Store or Schedule a Call with one of our Visual Customization experts for more info.